marketingdive - Tweet Data Analysis
Tweets Analysis - Keyword: @marketingdive
Published March 8, 2023
Overview
Tweets covering
10 days
Latest tweet was on
2023-02-21
Earliest tweet was on
2023-02-10
Total number of tweets analysed
160
Average age of authors' accounts
11 years
Summarization
Several brands unveiled new advertising strategies for the Super Bowl and other holidays, such as Priceline, McDonald's, Coca-Cola, 7UP, Jameson Whiskey, and Behr Paint. 38% of marketers are focusing on loyalty and Old Spice got a new mascot in anticipation of the Super Bowl. AI is quickly emerging as a key innovation battleground and is being used to develop creative proposals. Coke and State Farm also had Super Bowl mobile strategies.
Topic Modeling
- Marketing strategies
- Brand platforms
- Influencer partnerships
- Product launches/rebranding
- Super Bowl advertising/promotions
Emotional Analysis
These tweets express a range of emotions, from excitement and anticipation for new products and initiatives from major brands such as Coca-Cola, McDonald's, and Jameson Whiskey, to optimism and enthusiasm for innovative marketing strategies like the use of influencers and AI-generated proposals. Additionally, there is a sense of admiration for campaigns such as State Farm's Super Bowl LVII mobile strategy and Gorton's Seafood's product launch on TikTok. Finally, there is a feeling of surprise and curiosity about the facts and insights shared in the articles.
Trend Analysis
- Brand Platform Launch
- Influencer Partnership
- Marketer Shift in Strategy
- AI and ChatGPT
- Brand Mascots
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
17
10% of total
Number of Original tweets
137
85% of total
Number of tweets that were Quotes
0
0% of total
Number of tweets that were Replies
6
3% of total
Number of tweets that contain Hashtags
65
40% of total
Number of tweets that contain Mentions
160
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter Web App | 61 |
| dlvr.it | 24 |
| Buffer | 15 |
| Twitter for iPhone | 12 |
| Dynamic Signal | 12 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| enricomolinari | Enrico Molinari #MWC23 🇮🇹🇪🇺🇺🇸 | Head innovation & Tech Transfer @BNPParibas @HPE✨university marketing fintech Metaverse Prof✨PTP Board Member✨speaker & journalist✨Top Global FinTech influencer | 49,123 |
| PRisUs | Michelle Garrett (she/her) | PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces. | 35,485 |
| ChadPollitt | C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt | @SiteStrategics Dir, @EdgeWebRadio Co-Producer, Author x 12, Global Speaker, Professor x 2, Board Advisor x 4, Co-Founder @Relevance & former @USArmy Commander | 27,563 |
| NandnNor | Nand & Nor | Technology, coding and more from our logical world. #Dev #Tech #AI #ML | 24,148 |
| ParisFinForum | Paris Fintech Forum | Major annual European #fintech event organized by Altéir (@LNizri). An exclusive collection of digital Fintech events dedicated to our members each year. | 21,356 |
| Paul_Framp | Paul Frampton-Calero | Dad of 5. Global President @ControlvExposed. Ex @Havas CEO. Feminist. #MUFC. Time For A Reset host. #DigitalTransformation. @yesallmen2021 founder. #Ibiza | 16,002 |
| TikTokBusiness | TikTok for Business | Official channel for TikTok for Business — designed to give brands and agencies the tools to engage with the TikTok community and grow their businesses. 🚀 | 14,997 |
| AmritaShrugged | AmritaShrugged | Director & Business Head, Atlantis Inc & Technopolis LLC: eCommerce Marketplaces & Online Gaming Business. Avid Blogger on Fashion, Food, Technology & Marketing | 13,788 |
| mnburgess | Mark Burgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 12,978 |
| chidambara09 | Chidambara .ML. | No boundaries • No Restrictions • All Tweets • 2 million tweets • 406+Times Top 10 influencer • Big Thx 2 @intel @Pfizer @BoschGlobal Friends b happy+healthy | 11,369 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| NandnNor | Nand & Nor | Technology, coding and more from our logical world. #Dev #Tech #AI #ML | 22,338 |
| Paul_Framp | Paul Frampton-Calero | Dad of 5. Global President @ControlvExposed. Ex @Havas CEO. Feminist. #MUFC. Time For A Reset host. #DigitalTransformation. @yesallmen2021 founder. #Ibiza | 17,182 |
| PRisUs | Michelle Garrett (she/her) | PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces. | 14,562 |
| ParisFinForum | Paris Fintech Forum | Major annual European #fintech event organized by Altéir (@LNizri). An exclusive collection of digital Fintech events dedicated to our members each year. | 13,254 |
| AmritaShrugged | AmritaShrugged | Director & Business Head, Atlantis Inc & Technopolis LLC: eCommerce Marketplaces & Online Gaming Business. Avid Blogger on Fashion, Food, Technology & Marketing | 11,794 |
| mnburgess | Mark Burgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 10,426 |
| enricomolinari | Enrico Molinari #MWC23 🇮🇹🇪🇺🇺🇸 | Head innovation & Tech Transfer @BNPParibas @HPE✨university marketing fintech Metaverse Prof✨PTP Board Member✨speaker & journalist✨Top Global FinTech influencer | 6,862 |
| ampfluence | Ampfluence | 100% Human-Powered Growth for Instagram, Pinterest, and Twitter. We help brands Amplify their influence on social. | 6,423 |
| GracePlaton | Grace Platon | #Marketing Strategist & #PR Pro for B2B Tech | #Writer | #Communications #Consultant | #ExecutiveCoach. Bostonian in Texas: Gets Things Done in Style! | 5,760 |
| thebobcargill | Bob Cargill | Copywriter, social media consultant, content creator, adjunct professor, speaker, author, past president of @NEDMA '99-'00 and current president of @amaBoston. | 5,215 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| DavisSmithGroup | Digital Marketing agency focused on brand, position & market development. | 24 |
| PhilipTater | Brand builder, strategic communicator, hoops junkie, Vandy grad, Panthers/Hornets/Braves fan, husband, dad | 8 |
| bpcreates | We amplify your brand by creating impactful experiential and digital activations, compelling content, and results-driven influencer marketing. | 6 |
| enricomolinari | Head innovation & Tech Transfer @BNPParibas @HPE✨university marketing fintech Metaverse Prof✨PTP Board Member✨speaker & journalist✨Top Global FinTech influencer | 5 |
| CyphersAgency | Official Twitter Account of The Cyphers Agency, aka TCA. We're all things #branding, #marketing, #publicrelations and #socialmedia | 5 |
| Azn_CyberSleuth | #TalentAcquisition #Epistemologist #Sourcing #Architect #OSINT #Sourcer #Anointed Sourcer #TalentSourcing Leader Subatomic Particle Level Sourcer Sourcing Stoic | 4 |
| thebobcargill | Copywriter, social media consultant, content creator, adjunct professor, speaker, author, past president of @NEDMA '99-'00 and current president of @amaBoston. | 4 |
| chidambara09 | No boundaries • No Restrictions • All Tweets • 2 million tweets • 406+Times Top 10 influencer • Big Thx 2 @intel @Pfizer @BoschGlobal Friends b happy+healthy | 3 |
| CaddyMarketing | Seasoned #marketing and #PR exec discussing all things #marketing: #advertising | #branding | #PR | #SM | #digital. | 3 |
| mnburgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 3 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1625502812967960576 | .@McDonalds has collaborated with @iamcardib and @OffsetYRN for its first-ever #DuoMeal, following their latest Super Bowl commercial on couples and their unique traditions. via @marketingdive https://t.co/H8UAjlYcFs | 5 |
| 1625139608597016577 | .@priceline unveiled their new brand platform for the first time in four years around the #SuperBowl, which included pre-game spots, influencer partnerships, a new theme song, and more. via @marketingdive … | 4 |
| 1626225990941949952 | .@CocaCola is promoting its new overhaul of Fanta's logo, bottle packaging, and flavor profile, featuring out-of-home placements and orange-scented murals. via @marketingdive https://t.co/518pGtXYzB | 2 |
| 1627678550542221313 | .@7UP has launched an international rebrand, including a new design and tagline, meant to boost global positioning by focusing on relief from recently mundane times. via @marketingdive https://t.co/8GC8uVYOJE | 2 |
| 1626597257872310272 | .@jamesonwhiskey is selling customized cardboard cutout "desk decoys" for those who plan to take St. Patrick's Day off from work. via @marketingdive https://t.co/K08X4aOkdy | 2 |
| 1626243000845336578 | How Gorton’s Seafood is using #TikTok for a product launch, explained by @MarketingDive. https://t.co/L9akP5gSYV https://t.co/fE9zoo7xww | 2 |
| 1624516982518194176 | Wendy’s first to test Roku, DoorDash deal around shoppable TV ads https://t.co/cmorQZOrsO via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 2 |
| 1624516647254999042 | Old Spice reveals first brand mascot as Super Bowl anticipation heats up https://t.co/cy5wp6Mopf via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 2 |
| 1625831539824111617 | Developing great proposals for @CocaCola, @Heineken, @Salesforce, @Google, @Nike, @Accenture_US, and @Deloitte in just a few days? Yes! @DDB_Worldwide taps #AI to quickly produce creative proposals via @marketingdive https://t.co/8509KqcJek | 1 |
| 1624898390743195648 | Inside State Farm’s Super Bowl LVII mobile strategy https://t.co/pC4jm6m51Y via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 1 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1625139608597016577 | .@priceline unveiled their new brand platform for the first time in four years around the #SuperBowl, which included pre-game spots, influencer partnerships, a new theme song, and more. via @marketingdive … | 6 |
| 1625502812967960576 | .@McDonalds has collaborated with @iamcardib and @OffsetYRN for its first-ever #DuoMeal, following their latest Super Bowl commercial on couples and their unique traditions. via @marketingdive https://t.co/H8UAjlYcFs | 5 |
| 1626225990941949952 | .@CocaCola is promoting its new overhaul of Fanta's logo, bottle packaging, and flavor profile, featuring out-of-home placements and orange-scented murals. via @marketingdive https://t.co/518pGtXYzB | 5 |
| 1627678550542221313 | .@7UP has launched an international rebrand, including a new design and tagline, meant to boost global positioning by focusing on relief from recently mundane times. via @marketingdive https://t.co/8GC8uVYOJE | 4 |
| 1626597257872310272 | .@jamesonwhiskey is selling customized cardboard cutout "desk decoys" for those who plan to take St. Patrick's Day off from work. via @marketingdive https://t.co/K08X4aOkdy | 4 |
| 1624164883456483329 | 38% of marketers shift strategy from customer acquisition to loyalty https://t.co/zzBqI3xAii via @marketingdive | 2 |
| 1624516647254999042 | Old Spice reveals first brand mascot as Super Bowl anticipation heats up https://t.co/cy5wp6Mopf via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 2 |
| 1624710999222718464 | #ArtificialIntelligence quickly emerging as a key #innovation battleground in 2023, via @marketingdive #Google #Microsoft #AI #Search #Marketing #BardAI #ChatGPT #OpenAI https://t.co/yGSCETEvBz | 2 |
| 1626257043991535616 | @PRisUs @marketingdive The @Tubi one was pretty good though | 1 |
| 1626254370462367748 | Behr Paint turned to TikTok to reach millennial homeowners with their "To DIY For" campaign — generating 108 million video views and increasing Behr's followers by 66%. 📈 Learn more … | 1 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #marketing | 17 |
| #ai | 17 |
| #chatgpt | 17 |
| #innovation | 12 |
| #banking | 11 |
| #fintech | 11 |
| #finserv | 11 |
| #insurtech | 11 |
| #bnpl | 11 |
| #payments | 11 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @marketingdive | 160 |
| @merkle_matt | 10 |
| @merkle | 9 |
| @enricomolinari | 7 |
| @cyphersagency | 6 |
| @cocacola | 4 |
| @mcdonalds | 3 |
| @iamcardib | 3 |
| @patchadams03 | 3 |
| @priceline | 3 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
6
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| ⬇️ | 2 | down_arrow |
| 💝 | 1 | heart_with_ribbon |
| 💵 | 1 | dollar_banknote |
| 📉 | 1 | chart_decreasing |
| 📈 | 1 | chart_increasing |
| 😜 | 1 | winking_face_with_tongue |
| ➡️ | 1 | right_arrow |
| 💻 | 1 | laptop |
| 🌏 | 1 | globe_showing_Asia-Australia |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Objects | 4 |
| Symbols | 3 |
| Smileys & Emotion | 2 |
| Travel & Places | 1 |
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