Tweets Analysis - Keyword: @marketingdive
Overview
Total number of tweets analysed
160
Earliest tweet was on
2023-02-10
Latest tweet was on
2023-02-21
Tweets covering
10 days
Average age of authors' accounts
11 years
Summarization
Several brands unveiled new advertising strategies for the Super Bowl and other holidays, such as Priceline, McDonald's, Coca-Cola, 7UP, Jameson Whiskey, and Behr Paint. 38% of marketers are focusing on loyalty and Old Spice got a new mascot in anticipation of the Super Bowl. AI is quickly emerging as a key innovation battleground and is being used to develop creative proposals. Coke and State Farm also had Super Bowl mobile strategies.
Topic Modeling
- Marketing strategies
- Brand platforms
- Influencer partnerships
- Product launches/rebranding
- Super Bowl advertising/promotions
Emotional Analysis
These tweets express a range of emotions, from excitement and anticipation for new products and initiatives from major brands such as Coca-Cola, McDonald's, and Jameson Whiskey, to optimism and enthusiasm for innovative marketing strategies like the use of influencers and AI-generated proposals. Additionally, there is a sense of admiration for campaigns such as State Farm's Super Bowl LVII mobile strategy and Gorton's Seafood's product launch on TikTok. Finally, there is a feeling of surprise and curiosity about the facts and insights shared in the articles.
Trend Analysis
- Brand Platform Launch
- Influencer Partnership
- Marketer Shift in Strategy
- AI and ChatGPT
- Brand Mascots
Types of Tweets
Number of Retweets
17
Percentage of total tweets
10%
Number of Original tweets
137
Percentage of total tweets
85%
Number of tweets that contain Mentions
160
Percentage of total tweets
100%
Number of tweets that were Replies
6
Percentage of total tweets
3%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
65
Percentage of total tweets
40%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 61 |
| dlvr.it | 24 |
| Buffer | 15 |
| Twitter for iPhone | 12 |
| Dynamic Signal | 12 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| enricomolinari | Enrico Molinari #MWC23 🇮🇹🇪🇺🇺🇸 | Head innovation & Tech Transfer @BNPParibas @HPE✨university marketing fintech Metaverse Prof✨PTP Board Member✨speaker & journalist✨Top Global FinTech influencer | 49,123 |
| PRisUs | Michelle Garrett (she/her) | PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces. | 35,485 |
| ChadPollitt | C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt | @SiteStrategics Dir, @EdgeWebRadio Co-Producer, Author x 12, Global Speaker, Professor x 2, Board Advisor x 4, Co-Founder @Relevance & former @USArmy Commander | 27,563 |
| NandnNor | Nand & Nor | Technology, coding and more from our logical world. #Dev #Tech #AI #ML | 24,148 |
| ParisFinForum | Paris Fintech Forum | Major annual European #fintech event organized by Altéir (@LNizri). An exclusive collection of digital Fintech events dedicated to our members each year. | 21,356 |
| Paul_Framp | Paul Frampton-Calero | Dad of 5. Global President @ControlvExposed. Ex @Havas CEO. Feminist. #MUFC. Time For A Reset host. #DigitalTransformation. @yesallmen2021 founder. #Ibiza | 16,002 |
| TikTokBusiness | TikTok for Business | Official channel for TikTok for Business — designed to give brands and agencies the tools to engage with the TikTok community and grow their businesses. 🚀 | 14,997 |
| AmritaShrugged | AmritaShrugged | Director & Business Head, Atlantis Inc & Technopolis LLC: eCommerce Marketplaces & Online Gaming Business. Avid Blogger on Fashion, Food, Technology & Marketing | 13,788 |
| mnburgess | Mark Burgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 12,978 |
| chidambara09 | Chidambara .ML. | No boundaries • No Restrictions • All Tweets • 2 million tweets • 406+Times Top 10 influencer • Big Thx 2 @intel @Pfizer @BoschGlobal Friends b happy+healthy | 11,369 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| NandnNor | Nand & Nor | Technology, coding and more from our logical world. #Dev #Tech #AI #ML | 22,338 |
| Paul_Framp | Paul Frampton-Calero | Dad of 5. Global President @ControlvExposed. Ex @Havas CEO. Feminist. #MUFC. Time For A Reset host. #DigitalTransformation. @yesallmen2021 founder. #Ibiza | 17,182 |
| PRisUs | Michelle Garrett (she/her) | PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces. | 14,562 |
| ParisFinForum | Paris Fintech Forum | Major annual European #fintech event organized by Altéir (@LNizri). An exclusive collection of digital Fintech events dedicated to our members each year. | 13,254 |
| AmritaShrugged | AmritaShrugged | Director & Business Head, Atlantis Inc & Technopolis LLC: eCommerce Marketplaces & Online Gaming Business. Avid Blogger on Fashion, Food, Technology & Marketing | 11,794 |
| mnburgess | Mark Burgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 10,426 |
| enricomolinari | Enrico Molinari #MWC23 🇮🇹🇪🇺🇺🇸 | Head innovation & Tech Transfer @BNPParibas @HPE✨university marketing fintech Metaverse Prof✨PTP Board Member✨speaker & journalist✨Top Global FinTech influencer | 6,862 |
| ampfluence | Ampfluence | 100% Human-Powered Growth for Instagram, Pinterest, and Twitter. We help brands Amplify their influence on social. | 6,423 |
| GracePlaton | Grace Platon | #Marketing Strategist & #PR Pro for B2B Tech | #Writer | #Communications #Consultant | #ExecutiveCoach. Bostonian in Texas: Gets Things Done in Style! | 5,760 |
| thebobcargill | Bob Cargill | Copywriter, social media consultant, content creator, adjunct professor, speaker, author, past president of @NEDMA '99-'00 and current president of @amaBoston. | 5,215 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| DavisSmithGroup | Digital Marketing agency focused on brand, position & market development. | 24 |
| PhilipTater | Brand builder, strategic communicator, hoops junkie, Vandy grad, Panthers/Hornets/Braves fan, husband, dad | 8 |
| bpcreates | We amplify your brand by creating impactful experiential and digital activations, compelling content, and results-driven influencer marketing. | 6 |
| enricomolinari | Head innovation & Tech Transfer @BNPParibas @HPE✨university marketing fintech Metaverse Prof✨PTP Board Member✨speaker & journalist✨Top Global FinTech influencer | 5 |
| CyphersAgency | Official Twitter Account of The Cyphers Agency, aka TCA. We're all things #branding, #marketing, #publicrelations and #socialmedia | 5 |
| Azn_CyberSleuth | #TalentAcquisition #Epistemologist #Sourcing #Architect #OSINT #Sourcer #Anointed Sourcer #TalentSourcing Leader Subatomic Particle Level Sourcer Sourcing Stoic | 4 |
| thebobcargill | Copywriter, social media consultant, content creator, adjunct professor, speaker, author, past president of @NEDMA '99-'00 and current president of @amaBoston. | 4 |
| chidambara09 | No boundaries • No Restrictions • All Tweets • 2 million tweets • 406+Times Top 10 influencer • Big Thx 2 @intel @Pfizer @BoschGlobal Friends b happy+healthy | 3 |
| CaddyMarketing | Seasoned #marketing and #PR exec discussing all things #marketing: #advertising | #branding | #PR | #SM | #digital. | 3 |
| mnburgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 3 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1625502812967960576 | .@McDonalds has collaborated with @iamcardib and @OffsetYRN for its first-ever #DuoMeal, following their latest Super Bowl commercial on couples and their unique traditions. via @marketingdive https://t.co/H8UAjlYcFs | 5 |
| 1625139608597016577 | .@priceline unveiled their new brand platform for the first time in four years around the #SuperBowl, which included pre-game spots, influencer partnerships, a new theme song, and more. via @marketingdive https://t.co/7sYCdAObVK | 4 |
| 1626225990941949952 | .@CocaCola is promoting its new overhaul of Fanta's logo, bottle packaging, and flavor profile, featuring out-of-home placements and orange-scented murals. via @marketingdive https://t.co/518pGtXYzB | 2 |
| 1627678550542221313 | .@7UP has launched an international rebrand, including a new design and tagline, meant to boost global positioning by focusing on relief from recently mundane times. via @marketingdive https://t.co/8GC8uVYOJE | 2 |
| 1626597257872310272 | .@jamesonwhiskey is selling customized cardboard cutout "desk decoys" for those who plan to take St. Patrick's Day off from work. via @marketingdive https://t.co/K08X4aOkdy | 2 |
| 1626243000845336578 | How Gorton’s Seafood is using #TikTok for a product launch, explained by @MarketingDive. https://t.co/L9akP5gSYV https://t.co/fE9zoo7xww | 2 |
| 1624516982518194176 | Wendy’s first to test Roku, DoorDash deal around shoppable TV ads https://t.co/cmorQZOrsO via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 2 |
| 1624516647254999042 | Old Spice reveals first brand mascot as Super Bowl anticipation heats up https://t.co/cy5wp6Mopf via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 2 |
| 1625831539824111617 | Developing great proposals for @CocaCola, @Heineken, @Salesforce, @Google, @Nike, @Accenture_US, and @Deloitte in just a few days? Yes! @DDB_Worldwide taps #AI to quickly produce creative proposals via @marketingdive https://t.co/8509KqcJek | 1 |
| 1624898390743195648 | Inside State Farm’s Super Bowl LVII mobile strategy https://t.co/pC4jm6m51Y via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 1 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1625139608597016577 | .@priceline unveiled their new brand platform for the first time in four years around the #SuperBowl, which included pre-game spots, influencer partnerships, a new theme song, and more. via @marketingdive https://t.co/7sYCdAObVK | 6 |
| 1625502812967960576 | .@McDonalds has collaborated with @iamcardib and @OffsetYRN for its first-ever #DuoMeal, following their latest Super Bowl commercial on couples and their unique traditions. via @marketingdive https://t.co/H8UAjlYcFs | 5 |
| 1626225990941949952 | .@CocaCola is promoting its new overhaul of Fanta's logo, bottle packaging, and flavor profile, featuring out-of-home placements and orange-scented murals. via @marketingdive https://t.co/518pGtXYzB | 5 |
| 1627678550542221313 | .@7UP has launched an international rebrand, including a new design and tagline, meant to boost global positioning by focusing on relief from recently mundane times. via @marketingdive https://t.co/8GC8uVYOJE | 4 |
| 1626597257872310272 | .@jamesonwhiskey is selling customized cardboard cutout "desk decoys" for those who plan to take St. Patrick's Day off from work. via @marketingdive https://t.co/K08X4aOkdy | 4 |
| 1624164883456483329 | 38% of marketers shift strategy from customer acquisition to loyalty https://t.co/zzBqI3xAii via @marketingdive | 2 |
| 1624516647254999042 | Old Spice reveals first brand mascot as Super Bowl anticipation heats up https://t.co/cy5wp6Mopf via @marketingdive #banking #fintech #finserv #marketing #insurtech #BNPL #payments #Metaverse #GovTech #innovation #ChatGPT | 2 |
| 1624710999222718464 | #ArtificialIntelligence quickly emerging as a key #innovation battleground in 2023, via @marketingdive #Google #Microsoft #AI #Search #Marketing #BardAI #ChatGPT #OpenAI https://t.co/yGSCETEvBz | 2 |
| 1626257043991535616 | @PRisUs @marketingdive The @Tubi one was pretty good though | 1 |
| 1626254370462367748 | Behr Paint turned to TikTok to reach millennial homeowners with their "To DIY For" campaign — generating 108 million video views and increasing Behr's followers by 66%. 📈 Learn more from @marketingdive: https://t.co/NXDgofKvHW | 1 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #marketing | 17 |
| #ai | 17 |
| #chatgpt | 17 |
| #innovation | 12 |
| #banking | 11 |
| #fintech | 11 |
| #finserv | 11 |
| #insurtech | 11 |
| #bnpl | 11 |
| #payments | 11 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @marketingdive | 160 |
| @merkle_matt | 10 |
| @merkle | 9 |
| @enricomolinari | 7 |
| @cyphersagency | 6 |
| @cocacola | 4 |
| @mcdonalds | 3 |
| @iamcardib | 3 |
| @patchadams03 | 3 |
| @priceline | 3 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
6
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| ⬇️ | 2 | down_arrow |
| 💝 | 1 | heart_with_ribbon |
| 💵 | 1 | dollar_banknote |
| 📉 | 1 | chart_decreasing |
| 📈 | 1 | chart_increasing |
| 😜 | 1 | winking_face_with_tongue |
| ➡️ | 1 | right_arrow |
| 💻 | 1 | laptop |
| 🌏 | 1 | globe_showing_Asia-Australia |
Emojis groups
| Emoji Group | Count |
|---|---|
| Objects | 4 |
| Symbols | 3 |
| Smileys & Emotion | 2 |
| Travel & Places | 1 |