JCDecaux_UK - Tweet Data Analysis
Tweets Analysis - Keyword: @JCDecaux_UK
Published April 9, 2023
Overview
Tweets covering
8 days
Latest tweet was on
2023-03-25
Earliest tweet was on
2023-03-16
Total number of tweets analysed
29
Average age of authors' accounts
10 years
Summarization
JCDecaux_UK has launched multiple campaigns, including shedding light on the hunger crisis in London and promoting contact lenses through a cheeky campaign. JCDecaux_UK has also worked on campaigns for brands such as Jameson Whiskey, HSBC, Under Armour, and Paddy Power. The company has conducted research on trust in marketing and explored the Point of Search. JCDecaux_UK also works with organizations to promote clean air in the UK. However, the company has also faced issues such as broken advertising boards and illegible logos.
Topic Modeling
- Hunger crisis in London
- Out of home advertising campaigns
- Social responsibility and safety measures
- Research findings and industry trends
- Partnerships and collaborations
Emotional Analysis
The emotions expressed in these tweets range from informative and promotional (such as the campaigns for hunger crisis and advertising for various brands), celebratory (wishing Ramadan Mubarak), concern about safety (promoting the "Ask for Angela" campaign to prevent sexual assault), to critical (highlighting the need for clean air and requesting broken advertising glass to be cleared for safety). Some tweets showcase creativity and innovation in advertising campaigns (such as the immersive Paddy Power campaign and the humorous Specsavers campaign), while others provide research findings (such as the study on the Point of Search). Overall, the emotions expressed are varied and reflect different aspects of business, social responsibility, and creativity in the advertising industry.
Trend Analysis
- Hunger crisis in London and campaigns to raise awareness about it
- Advertising campaigns and collaborations with JCDecaux UK in various industries such as optometry, alcoholic beverages, safe nightlife initiatives, banking, and sports apparel
- Research findings on trust in marketing and search behavior
- Seasonal greetings and celebrations, such as Ramadan and St. Patrick's Day
- Reports of damaged or ineffective advertising boards and signage
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
7
24% of total
Number of Original tweets
20
68% of total
Number of tweets that were Quotes
0
0% of total
Number of tweets that were Replies
2
6% of total
Number of tweets that contain Hashtags
16
55% of total
Number of tweets that contain Mentions
29
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter for iPhone | 11 |
| Twitter Web App | 6 |
| Hootsuite Inc. | 3 |
| Oktopost | 3 |
| Twitter for Android | 2 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| greenwgroup | GreenWorldGroup | Green World Group is the No.1 Educational Safety training provider and consultant & conducting the NEBOSH, IOSH,Lead Auditor, OSHA Approved certificate courses. | 25,735 |
| WatfordCouncil | Watford Council | Official Twitter page of Watford Borough Council. We're here during office hours, weekdays. Call 01923 226400 for Customer Services (also out of hours service). | 12,462 |
| TheMediaLeader | The Media Leader | We are a dedicated media industry publication that offers leading news, analysis and opinion about what matters most in media. | 8,693 |
| felixprojectuk | thefelixproject | Help us feed millions of hungry Londoner this winter. Just £5 will deliver 22 meals of surplus food to people in need during the cost of living crisis. | 8,618 |
| TalonOOH | Talon | Talon is an independently-owned OOH media specialist. 🌍 @TalonOOH 🇺🇸 @TALONOOHNA 🇮🇪 @TalonOOH_Ire 🇸🇬 @TalonAPAC 🇦🇪 @TalonMENA ✈️ @Talon_Intl | 6,651 |
| inpaddington | Paddington | All things Paddington | 5,384 |
| GEORGEARZT | GEORGE ARZT | Arzt has been a sr. executive in newspapers, TV, govt & PR. He currently advises clients in crisis management & media relations at his firm @georgearztcomm. | 2,194 |
| airlyorg | Airly | Empowering individuals and communities with knowledge about the air they breathe. #LetSchoolsBreathe campaign for UK: @ukschoolsairly | 1,932 |
| DawnScull | Dawn Scull 💙🕷🇪🇺🌻🇺🇦 (she/her) | Reconnecting with what matters 💙 Listening with kindness, curiosity and compassion. Social justice seeker. 25 years NHS, now charity worker. | 1,671 |
| GuillaumeFr | Guillaume Malgouyres | Consultant Commerce / Ventes - Ex : TF1, LSA, Disney, Dawemom #Innovations #Entrepreneuriat #Idées et #Constatations | 1,535 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| greenwgroup | GreenWorldGroup | Green World Group is the No.1 Educational Safety training provider and consultant & conducting the NEBOSH, IOSH,Lead Auditor, OSHA Approved certificate courses. | 17,694 |
| GuillaumeFr | Guillaume Malgouyres | Consultant Commerce / Ventes - Ex : TF1, LSA, Disney, Dawemom #Innovations #Entrepreneuriat #Idées et #Constatations | 4,998 |
| GEORGEARZT | GEORGE ARZT | Arzt has been a sr. executive in newspapers, TV, govt & PR. He currently advises clients in crisis management & media relations at his firm @georgearztcomm. | 1,953 |
| WatfordCouncil | Watford Council | Official Twitter page of Watford Borough Council. We're here during office hours, weekdays. Call 01923 226400 for Customer Services (also out of hours service). | 1,807 |
| dallaswiles | Dallas Wiles | Co - Chief Executive Officer - JCDecaux, The Youth Group Ambassador. Opinions are all my own. | 1,778 |
| felixprojectuk | thefelixproject | Help us feed millions of hungry Londoner this winter. Just £5 will deliver 22 meals of surplus food to people in need during the cost of living crisis. | 1,537 |
| RealJohnWynne | John Wynne | Interests include British and European Railways, Digital Transformation through Microsoft technologies and Music. All opinions are my own and I’m still learning | 1,508 |
| benhope1026 | Ben Hope | Marketing Director at @clearchanneluk working in #OutofHome advertising - originating from #Sunderland. | 1,241 |
| TalonOOH | Talon | Talon is an independently-owned OOH media specialist. 🌍 @TalonOOH 🇺🇸 @TALONOOHNA 🇮🇪 @TalonOOH_Ire 🇸🇬 @TalonAPAC 🇦🇪 @TalonMENA ✈️ @Talon_Intl | 1,156 |
| DawnScull | Dawn Scull 💙🕷🇪🇺🌻🇺🇦 (she/her) | Reconnecting with what matters 💙 Listening with kindness, curiosity and compassion. Social justice seeker. 25 years NHS, now charity worker. | 1,108 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| ChrisWRCollins | Co-CEO at JCDecaux UK. Passionate about our amazing people who choose to care. Proud Dad and deteriorating golfer. All views are my own. | 3 |
| stewartsignsuk | Cars, Trains, Buses, Trams, Buildings - you name it, we'll wrap it! Stewart Signs are the UK's leading manufacturers of vehicle livery, graphics and signs. | 2 |
| OutofhomeP | We photograph and video out-of-home campaigns for brands, media owners, buyers and agencies across the UK | 2 |
| TalonOOH | Talon is an independently-owned OOH media specialist. 🌍 @TalonOOH 🇺🇸 @TALONOOHNA 🇮🇪 @TalonOOH_Ire 🇸🇬 @TalonAPAC 🇦🇪 @TalonMENA ✈️ @Talon_Intl | 2 |
| CCUK_kelly | - | 1 |
| WatfordCouncil | Official Twitter page of Watford Borough Council. We're here during office hours, weekdays. Call 01923 226400 for Customer Services (also out of hours service). | 1 |
| inpaddington | All things Paddington | 1 |
| greenwgroup | Green World Group is the No.1 Educational Safety training provider and consultant & conducting the NEBOSH, IOSH,Lead Auditor, OSHA Approved certificate courses. | 1 |
| felixprojectuk | Help us feed millions of hungry Londoner this winter. Just £5 will deliver 22 meals of surplus food to people in need during the cost of living crisis. | 1 |
| denniskuperus | Head of Global Creative and Innovation Partnerships at Kinetic (a WPP company) | 1 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1638949526185852928 | London has a hunger crisis. Our first billboard campaign launched this week to shed light on the rising number of Londoners going hungry. #Londonshungercrisis Thanks @JCDecaux_UK for your generous support. … | 10 |
| 1638554097702912003 | This cheeky @Specsavers #OOH campaign encouraged audiences to try contact lenses by poking fun at an all too familiar scene glasses wearers know well. Great work with The Agency, @MGOMD, … | 2 |
| 1637010676915765249 | Big crane 🏗️ action on a rainy 🌧️ Praed Street today for @JCDecaux_UK. https://t.co/CeNWPxmmLK | 1 |
| 1639770354435407873 | Dear @JCDecaux_UK and @NBBCouncil the glass on this advertising board has been smashed and needs clearing asap to ensure passers-by don’t get hurt. Bus stop opposite old Gala Bingo Hall, … | 0 |
| 1637809518112387074 | "A Netflix Film Luther The Fallen Sun" . @NetflixUK . @JCDecaux_UK . #ooh #outofhome #advertising https://t.co/CHNbYlhIRJ | 0 |
| 1636652362726100992 | 'The Moment for Trust’, research by @JCDecaux_UK and @clearchanneluk found out that trust is now at the top of every marketer’s agenda. Read more about the findings of the research … | 0 |
| 1636676797424185346 | .@jamesonwhiskey is live for St. Patrick's Day 🍀 The #DOOH campaign, which is live across national D6s, including Scotland, reminds audiences that Jameson, Ginger Ale & Lime is "best served … | 0 |
| 1636715014840098818 | Want to get straight to the Point of Search? 📍 @clearchanneluk's ground-breaking study, in partnership with @global, @JCDecaux_UK & @Posterscope, explores the why, where and the how of search. Grab … | 0 |
| 1636715287323058176 | Take a look at this immersive Paddy Power campaign created in collaboration with @JCDecaux_UK. Are you feeling lucky? #stewartsigns #oohadvertising https://t.co/0xRZgV4ikc | 0 |
| 1637088982763749378 | Want to get straight to the Point of Search? 📍 @clearchanneluk's ground-breaking study, in partnership with @global, @JCDecaux_UK & @Posterscope, explores the why, where and the how of search. Grab … | 0 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1638949526185852928 | London has a hunger crisis. Our first billboard campaign launched this week to shed light on the rising number of Londoners going hungry. #Londonshungercrisis Thanks @JCDecaux_UK for your generous support. … | 27 |
| 1638554097702912003 | This cheeky @Specsavers #OOH campaign encouraged audiences to try contact lenses by poking fun at an all too familiar scene glasses wearers know well. Great work with The Agency, @MGOMD, … | 14 |
| 1636676797424185346 | .@jamesonwhiskey is live for St. Patrick's Day 🍀 The #DOOH campaign, which is live across national D6s, including Scotland, reminds audiences that Jameson, Ginger Ale & Lime is "best served … | 10 |
| 1639029162290606080 | Working with @AskForAngela and @JCDecaux_UK, we have put this artwork on our town centre digital boards. It will have extra prominence during the evenings and weekends. Ask for Angela is … | 4 |
| 1636652362726100992 | 'The Moment for Trust’, research by @JCDecaux_UK and @clearchanneluk found out that trust is now at the top of every marketer’s agenda. Read more about the findings of the research … | 4 |
| 1638852915132796928 | Wishing our friends, partners, colleagues and their families Ramadan Mubarak from all at @JCDecaux_UK #ramadan2023 #ramadankareem https://t.co/wlhxtHgNL9 | 3 |
| 1637010676915765249 | Big crane 🏗️ action on a rainy 🌧️ Praed Street today for @JCDecaux_UK. https://t.co/CeNWPxmmLK | 3 |
| 1639231902854037509 | We couldn't resist sharing more images of the fantastic @HSBC_UK campaign that is currently live across multiple UK airports. Fantastic work with @PHD_UK. 📸 @JCDecaux_UK https://t.co/PgCKUQHev3 | 2 |
| 1638796469909221376 | Is there really such a thing as the perfect team? There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns @JCDecaux_UK ’s chief … | 1 |
| 1638873111671234561 | Check out this striking Under Armour campaign at Victoria station done in partnership with our friends at @JCDecaux_UK. #stewartsigns #oohadvertising https://t.co/uKGihgZCii | 1 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #ooh | 4 |
| #londonshungercrisis | 2 |
| #stewartsigns | 2 |
| #oohadvertising | 2 |
| #outofhome | 2 |
| #advertising | 2 |
| #greenworldgroup | 1 |
| #safetyofficer | 1 |
| #safetymanager | 1 |
| #safetyadvisor | 1 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @jcdecaux_uk | 29 |
| @clearchanneluk | 6 |
| @mgomd | 3 |
| @global | 3 |
| @posterscope | 3 |
| @specsavers | 2 |
| @blowupmediauk | 2 |
| @teammaxxmedia | 2 |
| @jcdecauxglobal | 2 |
| @galeries_laf | 2 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
55
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 📸 | 4 | camera_with_flash |
| 📍 | 3 | round_pushpin |
| 👉 | 3 | backhand_index_pointing_right |
| 🏗️ | 2 | building_construction |
| 🌧️ | 2 | cloud_with_rain |
| 📱 | 1 | mobile_phone |
| 🍀 | 1 | four_leaf_clover |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Objects | 8 |
| Travel & Places | 4 |
| People & Body | 3 |
| Animals & Nature | 1 |
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