Tweets Analysis - Keyword: @JCDecaux_UK

Overview

Total number of tweets analysed

29

Earliest tweet was on

2023-03-16

Latest tweet was on

2023-03-25

Tweets covering

8 days

Average age of authors' accounts

10 years


Summarization

JCDecaux_UK has launched multiple campaigns, including shedding light on the hunger crisis in London and promoting contact lenses through a cheeky campaign. JCDecaux_UK has also worked on campaigns for brands such as Jameson Whiskey, HSBC, Under Armour, and Paddy Power. The company has conducted research on trust in marketing and explored the Point of Search. JCDecaux_UK also works with organizations to promote clean air in the UK. However, the company has also faced issues such as broken advertising boards and illegible logos.

Topic Modeling

  1. Hunger crisis in London
  2. Out of home advertising campaigns
  3. Social responsibility and safety measures
  4. Research findings and industry trends
  5. Partnerships and collaborations

Emotional Analysis

The emotions expressed in these tweets range from informative and promotional (such as the campaigns for hunger crisis and advertising for various brands), celebratory (wishing Ramadan Mubarak), concern about safety (promoting the "Ask for Angela" campaign to prevent sexual assault), to critical (highlighting the need for clean air and requesting broken advertising glass to be cleared for safety). Some tweets showcase creativity and innovation in advertising campaigns (such as the immersive Paddy Power campaign and the humorous Specsavers campaign), while others provide research findings (such as the study on the Point of Search). Overall, the emotions expressed are varied and reflect different aspects of business, social responsibility, and creativity in the advertising industry.

Trend Analysis

  1. Hunger crisis in London and campaigns to raise awareness about it
  2. Advertising campaigns and collaborations with JCDecaux UK in various industries such as optometry, alcoholic beverages, safe nightlife initiatives, banking, and sports apparel
  3. Research findings on trust in marketing and search behavior
  4. Seasonal greetings and celebrations, such as Ramadan and St. Patrick's Day
  5. Reports of damaged or ineffective advertising boards and signage

Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.

Types of Tweets

Number of Retweets

7

Percentage of total tweets

24%

Number of Original tweets

20

Percentage of total tweets

68%

Number of tweets that contain Mentions

29

Percentage of total tweets

100%

Number of tweets that were Replies

2

Percentage of total tweets

6%

Number of tweets that were Quotes

0

Percentage of total tweets

0%

Number of tweets that contain Hashtags

16

Percentage of total tweets

55%


Top 5 devices used to tweet

Source Count
Twitter for iPhone 11
Twitter Web App 6
Hootsuite Inc. 3
Oktopost 3
Twitter for Android 2

What devices were used to tweet


Top 10 accounts with highest followers count

Username Name Bio Followers count
greenwgroup GreenWorldGroup Green World Group is the No.1 Educational Safety training provider and consultant & conducting the NEBOSH, IOSH,Lead Auditor, OSHA Approved certificate courses. 25,735
WatfordCouncil Watford Council Official Twitter page of Watford Borough Council. We're here during office hours, weekdays. Call 01923 226400 for Customer Services (also out of hours service). 12,462
TheMediaLeader The Media Leader We are a dedicated media industry publication that offers leading news, analysis and opinion about what matters most in media. 8,693
felixprojectuk thefelixproject Help us feed millions of hungry Londoner this winter. Just ยฃ5 will deliver 22 meals of surplus food to people in need during the cost of living crisis. 8,618
TalonOOH Talon Talon is an independently-owned OOH media specialist. ๐ŸŒ @TalonOOH ๐Ÿ‡บ๐Ÿ‡ธ @TALONOOHNA ๐Ÿ‡ฎ๐Ÿ‡ช @TalonOOH_Ire ๐Ÿ‡ธ๐Ÿ‡ฌ @TalonAPAC ๐Ÿ‡ฆ๐Ÿ‡ช @TalonMENA โœˆ๏ธ @Talon_Intl 6,651
inpaddington Paddington All things Paddington 5,384
GEORGEARZT GEORGE ARZT Arzt has been a sr. executive in newspapers, TV, govt & PR. He currently advises clients in crisis management & media relations at his firm @georgearztcomm. 2,194
airlyorg Airly Empowering individuals and communities with knowledge about the air they breathe. #LetSchoolsBreathe campaign for UK: @ukschoolsairly 1,932
DawnScull Dawn Scull ๐Ÿ’™๐Ÿ•ท๐Ÿ‡ช๐Ÿ‡บ๐ŸŒป๐Ÿ‡บ๐Ÿ‡ฆ (she/her) Reconnecting with what matters ๐Ÿ’™ Listening with kindness, curiosity and compassion. Social justice seeker. 25 years NHS, now charity worker. 1,671
GuillaumeFr Guillaume Malgouyres Consultant Commerce / Ventes - Ex : TF1, LSA, Disney, Dawemom #Innovations #Entrepreneuriat #Idรฉes et #Constatations 1,535

Top 10 accounts with highest friends count

Username Name Bio Followers count
greenwgroup GreenWorldGroup Green World Group is the No.1 Educational Safety training provider and consultant & conducting the NEBOSH, IOSH,Lead Auditor, OSHA Approved certificate courses. 17,694
GuillaumeFr Guillaume Malgouyres Consultant Commerce / Ventes - Ex : TF1, LSA, Disney, Dawemom #Innovations #Entrepreneuriat #Idรฉes et #Constatations 4,998
GEORGEARZT GEORGE ARZT Arzt has been a sr. executive in newspapers, TV, govt & PR. He currently advises clients in crisis management & media relations at his firm @georgearztcomm. 1,953
WatfordCouncil Watford Council Official Twitter page of Watford Borough Council. We're here during office hours, weekdays. Call 01923 226400 for Customer Services (also out of hours service). 1,807
dallaswiles Dallas Wiles Co - Chief Executive Officer - JCDecaux, The Youth Group Ambassador. Opinions are all my own. 1,778
felixprojectuk thefelixproject Help us feed millions of hungry Londoner this winter. Just ยฃ5 will deliver 22 meals of surplus food to people in need during the cost of living crisis. 1,537
RealJohnWynne John Wynne Interests include British and European Railways, Digital Transformation through Microsoft technologies and Music. All opinions are my own and Iโ€™m still learning 1,508
benhope1026 Ben Hope Marketing Director at @clearchanneluk working in #OutofHome advertising - originating from #Sunderland. 1,241
TalonOOH Talon Talon is an independently-owned OOH media specialist. ๐ŸŒ @TalonOOH ๐Ÿ‡บ๐Ÿ‡ธ @TALONOOHNA ๐Ÿ‡ฎ๐Ÿ‡ช @TalonOOH_Ire ๐Ÿ‡ธ๐Ÿ‡ฌ @TalonAPAC ๐Ÿ‡ฆ๐Ÿ‡ช @TalonMENA โœˆ๏ธ @Talon_Intl 1,156
DawnScull Dawn Scull ๐Ÿ’™๐Ÿ•ท๐Ÿ‡ช๐Ÿ‡บ๐ŸŒป๐Ÿ‡บ๐Ÿ‡ฆ (she/her) Reconnecting with what matters ๐Ÿ’™ Listening with kindness, curiosity and compassion. Social justice seeker. 25 years NHS, now charity worker. 1,108

Most active users

Username Bio Number of tweets
ChrisWRCollins Co-CEO at JCDecaux UK. Passionate about our amazing people who choose to care. Proud Dad and deteriorating golfer. All views are my own. 3
stewartsignsuk Cars, Trains, Buses, Trams, Buildings - you name it, we'll wrap it! Stewart Signs are the UK's leading manufacturers of vehicle livery, graphics and signs. 2
OutofhomeP We photograph and video out-of-home campaigns for brands, media owners, buyers and agencies across the UK 2
TalonOOH Talon is an independently-owned OOH media specialist. ๐ŸŒ @TalonOOH ๐Ÿ‡บ๐Ÿ‡ธ @TALONOOHNA ๐Ÿ‡ฎ๐Ÿ‡ช @TalonOOH_Ire ๐Ÿ‡ธ๐Ÿ‡ฌ @TalonAPAC ๐Ÿ‡ฆ๐Ÿ‡ช @TalonMENA โœˆ๏ธ @Talon_Intl 2
CCUK_kelly - 1
WatfordCouncil Official Twitter page of Watford Borough Council. We're here during office hours, weekdays. Call 01923 226400 for Customer Services (also out of hours service). 1
inpaddington All things Paddington 1
greenwgroup Green World Group is the No.1 Educational Safety training provider and consultant & conducting the NEBOSH, IOSH,Lead Auditor, OSHA Approved certificate courses. 1
felixprojectuk Help us feed millions of hungry Londoner this winter. Just ยฃ5 will deliver 22 meals of surplus food to people in need during the cost of living crisis. 1
denniskuperus Head of Global Creative and Innovation Partnerships at Kinetic (a WPP company) 1

Tweets per day


Top 10 tweets with highest Retweet count

ID Text Retweet count
1638949526185852928 London has a hunger crisis. Our first billboard campaign launched this week to shed light on the rising number of Londoners going hungry. #Londonshungercrisis Thanks @JCDecaux_UK for your generous support. https://t.co/Sp8HN1eFlB 10
1638554097702912003 This cheeky @Specsavers #OOH campaign encouraged audiences to try contact lenses by poking fun at an all too familiar scene glasses wearers know well. Great work with The Agency, @MGOMD, Talon Compass & Atlas. ๐Ÿ“ธ @blowUPmediaUK @JCDecaux_UK @TeamMaxxMedia https://t.co/5EP4bvdLm3 2
1637010676915765249 Big crane ๐Ÿ—๏ธ action on a rainy ๐ŸŒง๏ธ Praed Street today for @JCDecaux_UK. https://t.co/CeNWPxmmLK 1
1639770354435407873 Dear @JCDecaux_UK and @NBBCouncil the glass on this advertising board has been smashed and needs clearing asap to ensure passers-by donโ€™t get hurt. Bus stop opposite old Gala Bingo Hall, Nuneaton on Jubilee Way (formerly Roanne Ringway) https://t.co/yGcBWmCZUr 0
1637809518112387074 "A Netflix Film Luther The Fallen Sun" . @NetflixUK . @JCDecaux_UK . #ooh #outofhome #advertising https://t.co/CHNbYlhIRJ 0
1636652362726100992 'The Moment for Trustโ€™, research by @JCDecaux_UK and @clearchanneluk found out that trust is now at the top of every marketerโ€™s agenda. Read more about the findings of the research here: https://t.co/xOOwtHPFNT 0
1636676797424185346 .@jamesonwhiskey is live for St. Patrick's Day ๐Ÿ€ The #DOOH campaign, which is live across national D6s, including Scotland, reminds audiences that Jameson, Ginger Ale & Lime is "best served with the craic." Great work with @MGOMD. ๐Ÿ“ธ @view2fill @JCDecaux_UK @clearchanneluk https://t.co/XMzQ7pxJZD 0
1636715014840098818 Want to get straight to the Point of Search? ๐Ÿ“ @clearchanneluk's ground-breaking study, in partnership with @global, @JCDecaux_UK & @Posterscope, explores the why, where and the how of search. Grab the white paper here ๐Ÿ‘‰ย https://t.co/GnJCVVUEZ0 https://t.co/EeMmgHXWcb 0
1636715287323058176 Take a look at this immersive Paddy Power campaign created in collaboration with @JCDecaux_UK. Are you feeling lucky? #stewartsigns #oohadvertising https://t.co/0xRZgV4ikc 0
1637088982763749378 Want to get straight to the Point of Search? ๐Ÿ“ @clearchanneluk's ground-breaking study, in partnership with @global, @JCDecaux_UK & @Posterscope, explores the why, where and the how of search. Grab the white paper here ๐Ÿ‘‰ย https://t.co/8jJwoo3DF4 https://t.co/KN6oyslpfK 0

Top 10 tweets with highest Like count

ID Text Like count
1638949526185852928 London has a hunger crisis. Our first billboard campaign launched this week to shed light on the rising number of Londoners going hungry. #Londonshungercrisis Thanks @JCDecaux_UK for your generous support. https://t.co/Sp8HN1eFlB 27
1638554097702912003 This cheeky @Specsavers #OOH campaign encouraged audiences to try contact lenses by poking fun at an all too familiar scene glasses wearers know well. Great work with The Agency, @MGOMD, Talon Compass & Atlas. ๐Ÿ“ธ @blowUPmediaUK @JCDecaux_UK @TeamMaxxMedia https://t.co/5EP4bvdLm3 14
1636676797424185346 .@jamesonwhiskey is live for St. Patrick's Day ๐Ÿ€ The #DOOH campaign, which is live across national D6s, including Scotland, reminds audiences that Jameson, Ginger Ale & Lime is "best served with the craic." Great work with @MGOMD. ๐Ÿ“ธ @view2fill @JCDecaux_UK @clearchanneluk https://t.co/XMzQ7pxJZD 10
1639029162290606080 Working with @AskForAngela and @JCDecaux_UK, we have put this artwork on our town centre digital boards. It will have extra prominence during the evenings and weekends. Ask for Angela is used by bars and other venues to keep people safe from sexual assault by using a codeword. https://t.co/GG5TDXPgK6 4
1636652362726100992 'The Moment for Trustโ€™, research by @JCDecaux_UK and @clearchanneluk found out that trust is now at the top of every marketerโ€™s agenda. Read more about the findings of the research here: https://t.co/xOOwtHPFNT 4
1638852915132796928 Wishing our friends, partners, colleagues and their families Ramadan Mubarak from all at @JCDecaux_UK #ramadan2023 #ramadankareem https://t.co/wlhxtHgNL9 3
1637010676915765249 Big crane ๐Ÿ—๏ธ action on a rainy ๐ŸŒง๏ธ Praed Street today for @JCDecaux_UK. https://t.co/CeNWPxmmLK 3
1639231902854037509 We couldn't resist sharing more images of the fantastic @HSBC_UK campaign that is currently live across multiple UK airports. Fantastic work with @PHD_UK. ๐Ÿ“ธ @JCDecaux_UK https://t.co/PgCKUQHev3 2
1638796469909221376 Is there really such a thing as the perfect team? There are still clear divisions between โ€œyour channelโ€ and โ€œmy channelโ€ across DOOH and programmatic teams, warns @JCDecaux_UK โ€™s chief commercial officer Mark Bucknell. https://t.co/YvdoKBvOJd #spon https://t.co/snb1xTgbsQ 1
1638873111671234561 Check out this striking Under Armour campaign at Victoria station done in partnership with our friends at @JCDecaux_UK. #stewartsigns #oohadvertising https://t.co/uKGihgZCii 1

Top 3 Languages Used In Tweets


Top 10 Hashtags used

Hashtag Count
#ooh 4
#londonshungercrisis 2
#stewartsigns 2
#oohadvertising 2
#outofhome 2
#advertising 2
#greenworldgroup 1
#safetyofficer 1
#safetymanager 1
#safetyadvisor 1

Top 10 Hashtags Used In Tweets

Top 10 mentions

Mention Count
@jcdecaux_uk 29
@clearchanneluk 6
@mgomd 3
@global 3
@posterscope 3
@specsavers 2
@blowupmediauk 2
@teammaxxmedia 2
@jcdecauxglobal 2
@galeries_laf 2

Top 10 mentions

Wordcloud of Tweets


Emojis

Average number of emojis used per tweet

55

Emojis used in tweets

Emoji Count Emoji Text
๐Ÿ“ธ 4 camera_with_flash
๐Ÿ“ 3 round_pushpin
๐Ÿ‘‰ 3 backhand_index_pointing_right
๐Ÿ—๏ธ 2 building_construction
๐ŸŒง๏ธ 2 cloud_with_rain
๐Ÿ“ฑ 1 mobile_phone
๐Ÿ€ 1 four_leaf_clover

Emojis groups

Emoji Group Count
Objects 8
Travel & Places 4
People & Body 3
Animals & Nature 1