hairychesters - Tweet Data Analysis
Tweets Analysis - Keyword: @hairychesters
Published March 9, 2023
Overview
Tweets covering
9 days
Latest tweet was on
2023-02-20
Earliest tweet was on
2023-02-10
Total number of tweets analysed
50
Average age of authors' accounts
12 years
Summarization
Michael Farmer gave a presentation about Madison Avenue Manslaughter at an IPA conference, discussing the problems within the industry and offering insight into how the industry can grow. Michael also measured agency growth by Revenue-per-Head and found that agencies outside of London have the worst of all worlds with a high cost base and low revenue. The book provided insight into the creative agency revenue structure and is an excellent book that should be read by many.
Topic Modeling
- Discussions on Madison Avenue Manslaughter by Michael Farmer
- Industry growth, cost cutting, and investing trends
- The importance of brand strategy
- London agencies and revenue per head
- Review of creative agency revenue structure
Emotional Analysis
The tweets in this thread express a range of emotions, from optimism to frustration to surprise. Many of the tweets discuss Michael Farmer's book, Madison Avenue Manslaughter, which provides an insightful perspective on the creative agency revenue structure. There is a sense of hope that the industry can grow, and that clients will be incentivised towards value creation rather than cost-saving. The discussion also highlights the fact that revenue per head is higher in London, but cost bases remain high, leading to a negative outlook for the industry. Finally, there is a sense of gratitude for the discussion, with one user buying the book based on the conversation.
Trend Analysis
- Michael Farmer and Madison Avenue Slaughter
- Demand for agency services
- Reframing of how agencies price their services to win business
- Learned lessons from Michael's book
- Reflection on London vs outside London agency performace
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
2
4% of total
Number of Original tweets
2
4% of total
Number of tweets that were Quotes
0
0% of total
Number of tweets that were Replies
46
92% of total
Number of tweets that contain Hashtags
2
4% of total
Number of tweets that contain Mentions
50
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter Web App | 24 |
| Twitter for iPhone | 22 |
| Twitter for Android | 2 |
| Twitter for iPad | 1 |
| Buffer | 1 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| TheDrum | The Drum | The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. | 231,252 |
| blairenns | Blair Enns | This isn’t the Blair Enns you’re looking for | 13,711 |
| adliterate | richard huntington - Upriser | High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i | 13,183 |
| Will_Humphrey | Will Humphrey - Mastodon link in my profile | Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's. | 11,989 |
| Andy_Wheatley | Andy Wheatley | Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. | 3,308 |
| AtomicAdMan | Doug Garnett | Business & Marketing. Complexity Science in Business. New Products. Adjunct at @pdxbschool. https://t.co/7u35LDMTb5. Cohost @mktg_podcast with @ShahinKhan. | 2,846 |
| Giles_Edwards | Giles Edwards | Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDtHX2 🏴 COYS | 2,735 |
| itsandrewjude | Andrew Jude | Lululemon Husband. Health, Family, Work. In ❤ w/ @mollyrose____. J&J EMEA Media Lead. Tech, media, ents & fitness fanatic. Grateful for all blessings | 2,120 |
| keerti_007 | Keerti | A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’shttps://t.co/LdDKSbl96q | 1,870 |
| cornwalljess | Jessica Morgan | Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * jess@carnsight.com * Bath, 50% Welsh, missing sea 🌊 | 1,552 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Will_Humphrey | Will Humphrey - Mastodon link in my profile | Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's. | 6,534 |
| cornwalljess | Jessica Morgan | Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * jess@carnsight.com * Bath, 50% Welsh, missing sea 🌊 | 4,322 |
| TheDrum | The Drum | The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. | 2,873 |
| conroy_julia | Julia Conroy | PR and communications consultant working with creative and media agencies. Former International PR & Marketing Director at @Digitas_UK. Former VP at @BloomUK. | 2,720 |
| Andy_Wheatley | Andy Wheatley | Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. | 2,176 |
| MissingGreece | Sherry Russell 🌻🇺🇦🌻 | I acknowledge that I live, work and play in the traditional territories of the Blackfoot Confederacy | 1,560 |
| adliterate | richard huntington - Upriser | High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i | 1,410 |
| TomLewis_CPI | Tom Lewis | Commercial Performance Improvement. And occasional wine tasting. Ex-adland; now Private Equity. | 947 |
| MediaCatMag | MediaCat Magazine | An online publication exploring marketing and media change. We look at brands, marketing, media, culture and people. | 891 |
| htbagorilla | David Meikle | Author of 'How to Buy a Gorilla' - fixer of advertising problems to do with people, work and money, and Founder of The HTBAG Co. https://t.co/I6Ye1021bg POL | 771 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| TomLewis_CPI | Commercial Performance Improvement. And occasional wine tasting. Ex-adland; now Private Equity. | 12 |
| Giles_Edwards | Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDtHX2 🏴 COYS | 6 |
| keerti_007 | A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’shttps://t.co/LdDKSbl96q | 6 |
| itsandrewjude | Lululemon Husband. Health, Family, Work. In ❤ w/ @mollyrose____. J&J EMEA Media Lead. Tech, media, ents & fitness fanatic. Grateful for all blessings | 6 |
| BernardJansen | Marketing consultant to entrepreneurial companies in Africa. | 4 |
| Andy_Wheatley | Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. | 3 |
| htbagorilla | Author of 'How to Buy a Gorilla' - fixer of advertising problems to do with people, work and money, and Founder of The HTBAG Co. https://t.co/I6Ye1021bg POL | 2 |
| blairenns | This isn’t the Blair Enns you’re looking for | 1 |
| cornwalljess | Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * jess@carnsight.com * Bath, 50% Welsh, missing sea 🌊 | 1 |
| conroy_julia | PR and communications consultant working with creative and media agencies. Former International PR & Marketing Director at @Digitas_UK. Former VP at @BloomUK. | 1 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1625424651236040704 | John Lewis never knowingly under-advertised, but it’ll take more than ads to save it. @hairychesters from Harbour spoke to @TheDrum https://t.co/pBcKjiUuKM | 1 |
| 1627604043919986688 | @blairenns @Giles_Edwards @keerti_007 @BernardJansen @itsandrewjude @Slightly_Random @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 0 |
| 1627355430073561088 | @keerti_007 @blairenns @Giles_Edwards @TomLewis_CPI @BernardJansen @itsandrewjude @Slightly_Random @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 0 |
| 1626049909978693632 | @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 0 |
| 1626045910215020544 | @adliterate @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @The_IPA I’m more surprised most Ad people don’t bother to learn a thing … | 0 |
| 1626045707403595778 | @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley I recognise everything | 0 |
| 1624447167992680449 | Hope will save us all, hopefully https://t.co/FlWdwD2841 What does #hope over fear mean for marketing? @hairychesters investigates #brands #advertising | 0 |
| 1624445492384960513 | @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley Sorry late to this thread. Will give it a listen and get back here. | 0 |
| 1624426281650597888 | @TomLewis_CPI @andymturner @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @herdmeister @RachAldighieri … | 0 |
| 1624425717856448513 | @BernardJansen @andymturner @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @herdmeister @RachAldighieri … | 0 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1626861029954125824 | @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 7 |
| 1624043387220377606 | @andymturner @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @GrumpyAgencyGuy @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 6 |
| 1626049909978693632 | @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 6 |
| 1626116920477995008 | @itsandrewjude @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 5 |
| 1626861610898800641 | @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 4 |
| 1626923957931704322 | @TomLewis_CPI @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 4 |
| 1627236678216605697 | @keerti_007 @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 4 |
| 1626568094800834560 | @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley Very smart discussion among very smart people, what's not to like here? My favourite part … | 4 |
| 1626566740493697024 | @itsandrewjude @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 4 |
| 1626114342327394307 | @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 4 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #twittertennis | 1 |
| #hope | 1 |
| #brands | 1 |
| #advertising | 1 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @hairychesters | 50 |
| @slightly_random | 46 |
| @power_lp | 46 |
| @robonn | 46 |
| @samuelbrealey | 46 |
| @kincsobiro | 46 |
| @sarahspoon | 46 |
| @blairenns | 45 |
| @will_humphrey | 45 |
| @cornwalljess | 45 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
2
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 😘 | 1 | face_blowing_a_kiss |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 1 |
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