Tweets Analysis - Keyword: @hairychesters

Overview

Total number of tweets analysed

50

Earliest tweet was on

2023-02-10

Latest tweet was on

2023-02-20

Tweets covering

9 days

Average age of authors' accounts

12 years


Summarization

Michael Farmer gave a presentation about Madison Avenue Manslaughter at an IPA conference, discussing the problems within the industry and offering insight into how the industry can grow. Michael also measured agency growth by Revenue-per-Head and found that agencies outside of London have the worst of all worlds with a high cost base and low revenue. The book provided insight into the creative agency revenue structure and is an excellent book that should be read by many.

Topic Modeling

  1. Discussions on Madison Avenue Manslaughter by Michael Farmer
  2. Industry growth, cost cutting, and investing trends
  3. The importance of brand strategy
  4. London agencies and revenue per head
  5. Review of creative agency revenue structure

Emotional Analysis

The tweets in this thread express a range of emotions, from optimism to frustration to surprise. Many of the tweets discuss Michael Farmer's book, Madison Avenue Manslaughter, which provides an insightful perspective on the creative agency revenue structure. There is a sense of hope that the industry can grow, and that clients will be incentivised towards value creation rather than cost-saving. The discussion also highlights the fact that revenue per head is higher in London, but cost bases remain high, leading to a negative outlook for the industry. Finally, there is a sense of gratitude for the discussion, with one user buying the book based on the conversation.

Trend Analysis

  1. Michael Farmer and Madison Avenue Slaughter
  2. Demand for agency services
  3. Reframing of how agencies price their services to win business
  4. Learned lessons from Michael's book
  5. Reflection on London vs outside London agency performace

Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.

Types of Tweets

Number of Retweets

2

Percentage of total tweets

4%

Number of Original tweets

2

Percentage of total tweets

4%

Number of tweets that contain Mentions

50

Percentage of total tweets

100%

Number of tweets that were Replies

46

Percentage of total tweets

92%

Number of tweets that were Quotes

0

Percentage of total tweets

0%

Number of tweets that contain Hashtags

2

Percentage of total tweets

4%


Top 5 devices used to tweet

Source Count
Twitter Web App 24
Twitter for iPhone 22
Twitter for Android 2
Twitter for iPad 1
Buffer 1

What devices were used to tweet


Top 10 accounts with highest followers count

Username Name Bio Followers count
TheDrum The Drum The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. 231,252
blairenns Blair Enns This isn’t the Blair Enns you’re looking for 13,711
adliterate richard huntington - Upriser High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i 13,183
Will_Humphrey Will Humphrey - Mastodon link in my profile Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's. 11,989
Andy_Wheatley Andy Wheatley Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. 3,308
AtomicAdMan Doug Garnett Business & Marketing. Complexity Science in Business. New Products. Adjunct at @pdxbschool. https://t.co/7u35LDMTb5. Cohost @mktg_podcast with @ShahinKhan. 2,846
Giles_Edwards Giles Edwards Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDtHX2 🏴󠁧󠁢󠁷󠁬󠁳󠁿 COYS 2,735
itsandrewjude Andrew Jude Lululemon Husband. Health, Family, Work. In ❤ w/ @mollyrose____. J&J EMEA Media Lead. Tech, media, ents & fitness fanatic. Grateful for all blessings 2,120
keerti_007 Keerti A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’shttps://t.co/LdDKSbl96q 1,870
cornwalljess Jessica Morgan Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * jess@carnsight.com * Bath, 50% Welsh, missing sea 🌊 1,552

Top 10 accounts with highest friends count

Username Name Bio Followers count
Will_Humphrey Will Humphrey - Mastodon link in my profile Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's. 6,534
cornwalljess Jessica Morgan Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * jess@carnsight.com * Bath, 50% Welsh, missing sea 🌊 4,322
TheDrum The Drum The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. 2,873
conroy_julia Julia Conroy PR and communications consultant working with creative and media agencies. Former International PR & Marketing Director at @Digitas_UK. Former VP at @BloomUK. 2,720
Andy_Wheatley Andy Wheatley Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. 2,176
MissingGreece Sherry Russell 🌻🇺🇦🌻 I acknowledge that I live, work and play in the traditional territories of the Blackfoot Confederacy 1,560
adliterate richard huntington - Upriser High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i 1,410
TomLewis_CPI Tom Lewis Commercial Performance Improvement. And occasional wine tasting. Ex-adland; now Private Equity. 947
MediaCatMag MediaCat Magazine An online publication exploring marketing and media change. We look at brands, marketing, media, culture and people. 891
htbagorilla David Meikle Author of 'How to Buy a Gorilla' - fixer of advertising problems to do with people, work and money, and Founder of The HTBAG Co. https://t.co/I6Ye1021bg POL 771

Most active users

Username Bio Number of tweets
TomLewis_CPI Commercial Performance Improvement. And occasional wine tasting. Ex-adland; now Private Equity. 12
Giles_Edwards Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDtHX2 🏴󠁧󠁢󠁷󠁬󠁳󠁿 COYS 6
keerti_007 A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’shttps://t.co/LdDKSbl96q 6
itsandrewjude Lululemon Husband. Health, Family, Work. In ❤ w/ @mollyrose____. J&J EMEA Media Lead. Tech, media, ents & fitness fanatic. Grateful for all blessings 6
BernardJansen Marketing consultant to entrepreneurial companies in Africa. 4
Andy_Wheatley Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. 3
htbagorilla Author of 'How to Buy a Gorilla' - fixer of advertising problems to do with people, work and money, and Founder of The HTBAG Co. https://t.co/I6Ye1021bg POL 2
blairenns This isn’t the Blair Enns you’re looking for 1
cornwalljess Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * jess@carnsight.com * Bath, 50% Welsh, missing sea 🌊 1
conroy_julia PR and communications consultant working with creative and media agencies. Former International PR & Marketing Director at @Digitas_UK. Former VP at @BloomUK. 1

Tweets per day


Top 10 tweets with highest Retweet count

ID Text Retweet count
1625424651236040704 John Lewis never knowingly under-advertised, but it’ll take more than ads to save it. @hairychesters from Harbour spoke to @TheDrum https://t.co/pBcKjiUuKM 1
1627604043919986688 @blairenns @Giles_Edwards @keerti_007 @BernardJansen @itsandrewjude @Slightly_Random @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister Good point Blair - got to wonder about correlation between different trade body memberships, ownership structure and commercial acumen. 0
1627355430073561088 @keerti_007 @blairenns @Giles_Edwards @TomLewis_CPI @BernardJansen @itsandrewjude @Slightly_Random @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister Not seeing much commentary in this about the type of client and what type of 'agency ' they're comfortable working with, or indeed the in housing phenomenon. In my MNC career for example it was never an option to step outside a network agency. 0
1626049909978693632 @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister A lot of these points raised are also expertly captured in Madison Avenue Manslaughter by Michael Farmer. 0
1626045910215020544 @adliterate @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @The_IPA I’m more surprised most Ad people don’t bother to learn a thing about finance or investing 0
1626045707403595778 @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley I recognise everything 0
1624447167992680449 Hope will save us all, hopefully https://t.co/FlWdwD2841 What does #hope over fear mean for marketing? @hairychesters investigates #brands #advertising 0
1624445492384960513 @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley Sorry late to this thread. Will give it a listen and get back here. 0
1624426281650597888 @TomLewis_CPI @andymturner @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @herdmeister @RachAldighieri My wife doesn't. She still loves it. 0
1624425717856448513 @BernardJansen @andymturner @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @herdmeister @RachAldighieri Fair enough Bernard; if you are so in love with what you do that you don't mind the long hours, low pay, stress, mental health issues, lack of training or career progress, increasing risk of redundancy from 30s onwards then go for it.Most CDs I knew had bigger egos than that. 0

Top 10 tweets with highest Like count

ID Text Like count
1626861029954125824 @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister Here's my TL:DR on Michael speaking about Madison Avenue Manslaughter:https://t.co/0eYb3qi4N4 7
1624043387220377606 @andymturner @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @GrumpyAgencyGuy @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @BernardJansen @herdmeister @RachAldighieri I left the industry, partly realising i'd made more training courses than I'd been on in the past 5 years. 6
1626049909978693632 @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister A lot of these points raised are also expertly captured in Madison Avenue Manslaughter by Michael Farmer. 6
1626116920477995008 @itsandrewjude @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister Michael @madaveslaughter spoke at one of my IPA conferences.He does a great diagnosis of the problem.And nothing has changed since he wrote the book - except that things have continued to get worse. 5
1626861610898800641 @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister And here he is talking about it at my IPA conference:https://t.co/Ec0wHjerbb 4
1626923957931704322 @TomLewis_CPI @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister Bookmarked this because it is an insightful read of how the industry can grow not just arrest its own decline. Therefore the only bit of this episode that I see very diff from Tom. Am optimistic that there will be resurgence of demand for agencies that prove commercial value. 4
1627236678216605697 @keerti_007 @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister Thanks Keerti - at the IPA, I measured agency growth as revenue per head. Would be interested to see fresh data on whether the consistent YoY decline of 1990s -> 2017 has reversed at all since I left the sector. 4
1626568094800834560 @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley Very smart discussion among very smart people, what's not to like here? My favourite part is the bit about whether client side procurement is incentivised towards value creation or cost saving. That reframing makes all the difference how we price our hours to win more business. 4
1626566740493697024 @itsandrewjude @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister Good book no doubt but more of a review of creative agency revenue structure as it stood back in the day. Still useful perspective but the world is moving on. 4
1626114342327394307 @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister One people don’t read but should 4

Top 3 Languages Used In Tweets


Top 10 Hashtags used

Hashtag Count
#twittertennis 1
#hope 1
#brands 1
#advertising 1

Top 10 Hashtags Used In Tweets

Top 10 mentions

Mention Count
@hairychesters 50
@slightly_random 46
@power_lp 46
@robonn 46
@samuelbrealey 46
@kincsobiro 46
@sarahspoon 46
@blairenns 45
@will_humphrey 45
@cornwalljess 45

Top 10 mentions

Wordcloud of Tweets


Emojis

Average number of emojis used per tweet

2

Emojis used in tweets

Emoji Count Emoji Text
😘 1 face_blowing_a_kiss

Emojis groups

Emoji Group Count
Smileys & Emotion 1