Tweets Analysis - Keyword: @Upworthy
Overview
Total number of tweets analysed
101
Earliest tweet was on
2023-03-22
Latest tweet was on
2023-03-31
Tweets covering
9 days
Average age of authors' accounts
10 years
Summarization
A research team analyzed 22,743 experiments from Upworthy and found that negative news headlines increase engagement online. Basic emotions such as sadness increased the chances that a news headline was clicked on, while joy decreased the chances. The project involved collaborating with another research team who had submitted a similar paper, and both chose to cooperate to produce a stronger paper. The study was based on a massive database of Upworthy experiments and was fully peer-reviewed prior to data analysis. Upworthy's success was attributed to A/B testing headlines, and the negativity effect was present among most topics in their dataset.
Topic Modeling
- Effect of negative news headlines on online engagement
- Collaboration and cooperation among research teams
- The use of A/B testing in headline creation
- The impact of emotions on headline consumption
- Human interest stories and feel-good content
Emotional Analysis
The tweets express a range of emotions, including excitement and fascination over research findings, admiration for a talented Irish dancer, nostalgia for Victorian-era interviews, and heartwarming interactions between family members. There is also a focus on the power of negative news headlines to drive online engagement, as well as the importance of collaboration and cooperation in academic research. Some tweets also express humor and lightheartedness.
Trend Analysis
- Use of negative news headlines to drive online engagement
- Collaboration among different research teams towards a common goal
- The impact of emotion (sadness and joy) on news headline click-through rates
- The success of Upworthy and their use of A/B testing headlines
- Feel-good and heartwarming content, such as sweet exchanges with loved ones or inspiring performances, that resonate with readers
Types of Tweets
Number of Retweets
38
Percentage of total tweets
37%
Number of Original tweets
16
Percentage of total tweets
15%
Number of tweets that contain Mentions
101
Percentage of total tweets
100%
Number of tweets that were Replies
46
Percentage of total tweets
45%
Number of tweets that were Quotes
6
Percentage of total tweets
5%
Number of tweets that contain Hashtags
13
Percentage of total tweets
12%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter for iPhone | 38 |
| Twitter Web App | 29 |
| Twitter for Android | 15 |
| TweetDeck | 10 |
| Twitter for iPad | 4 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| medialab | MIT Media Lab | News from the MIT Media Lab | 482,433 |
| Upworthy | Upworthy | Delivering you the best of humanity every day. hello@upworthy.com | 466,813 |
| MamaDoctorJones | Mama Doctor Jones | Danielle Jones, MD, FACOG | Board Certified ObGyn • YouTuber: 1.2 Million 💪 • Expert: Periods, Pregnancy, Sex Ed • Nomadic Doctor: 📍Aotearoa/NZ • ⚠️: Sarcasm | 79,588 |
| jayvanbavel | Jay Van Bavel | Psychology Prof @NYUPsych, author of @PowerOfUsBook & newsletter (https://t.co/bG3QVlNURs), Director of @vanbavellab & career advice columnist @scicareersltys | 46,566 |
| MarktheSpaman | Mark A. McKenney | #Spa #medspa #sauna #wellness and #fitness enthusiast with a passion for communication, connectivity, engagement via #digital and in person! #Bilingue | 27,877 |
| charlesincities | Charles Montgomery | Author, Happy City. New book is about we can resign our world to repair social trust. 🏳️🌈 @charlesincities@urbanists.social Founder: https://t.co/lQhwBeAGzU | 26,745 |
| DrLauraMarkham | Dr. Laura Markham | Making the world a better place one family at a time by supporting parents.....Author of Peaceful Parent, Happy Kids & Peaceful Parent, Happy Siblings | 20,000 |
| theslowfactory | Slow Factory | Designing & creating climate positive solutions for our collective liberation. We are a school & a lab for and by people of the Global Majority 🌍 | 16,496 |
| bpberta | Berta Barbet | Politóloga. Intentando hacer investigación social fuera de la universidad. Me interesan las personas, como piensan, actúan y se organizan. | 14,060 |
| astrostarbright | Taylor Denise Richardson | Spelman College ‘26 | Morgan Stanley Scholar | GoFundMe Hero | Teen Vogue 21u21 | People Magazine Girls Changing the World | Future #AstroDoc OBGYN | 13,172 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| MarktheSpaman | Mark A. McKenney | #Spa #medspa #sauna #wellness and #fitness enthusiast with a passion for communication, connectivity, engagement via #digital and in person! #Bilingue | 30,561 |
| dlhampton | Debbie Hampton | I discovered that u can change ur life & #brain by changing ur thoughts while recovering from #braininjury #suicide attempt. Free download https://t.co/tyIY9h1bxB | 6,682 |
| astrostarbright | Taylor Denise Richardson | Spelman College ‘26 | Morgan Stanley Scholar | GoFundMe Hero | Teen Vogue 21u21 | People Magazine Girls Changing the World | Future #AstroDoc OBGYN | 6,389 |
| SusieMadrak | Suburban Guerrilla Ω | Susie Madrak, blogger, recovering journo. https://t.co/ZkHx91BDtD. Paypal: Susan.madrak@gmail.com | 6,381 |
| VerbsRProudest | Marly | Mom, Wife, Scribbler - Tweets https://t.co/fmOqFyUryK OR exc replies https://t.co/oKTHFtbaqK header by talented friend @bucmarvin | 5,145 |
| CourtProf | Mark Denniston | JD/PhD teaching criminal justice at Weber State University. Focused on state and federal courts. Tweets ≠ endorsements nor the views of WSU. | 5,003 |
| MaryCarper12 | 👩🍳👩🍳Mary Carpenter #Resist🏳️🌈🌻🇺🇦💛💙 | In Diversity We Trust ❤️🧡💛💚💙Basset hound Mom. Former Chef. ##VBStrong💪🌊#VoteBlue #LegalizeWeed #ClimateEmergency #BlueTsunami💙🌊💚 #ImSpeaking 💛💙🌻 | 4,960 |
| lula_reh | Lula 🗳🌊💙 | I like animals more than most people. 🐶🐱 | 4,821 |
| Tasha0075 | Natasha Robson | Earth Angel, Chief of Intel & MilFam Siren TM | 4,616 |
| AdamLethbridge | Adam Lethbridge🇿🇲🇬🇧🇨🇦 | African, British, Canadian. | 4,419 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| jayvanbavel | Psychology Prof @NYUPsych, author of @PowerOfUsBook & newsletter (https://t.co/bG3QVlNURs), Director of @vanbavellab & career advice columnist @scicareersltys | 10 |
| CourtProf | JD/PhD teaching criminal justice at Weber State University. Focused on state and federal courts. Tweets ≠ endorsements nor the views of WSU. | 4 |
| macbeestje | I'm a Mac techie who is socially, environmentally and technically aware of issues. I'm an avid bicyclist as well as a firm believer in public & mass transit. | 3 |
| Broken__America | Leftist. Both parties are hopelessly corrupt. Get all $$ out of politics. Talk is cheap. #Praxis #proworker #prounion #WorkerSolidarity #DefundThePolice | 2 |
| Tasha0075 | Earth Angel, Chief of Intel & MilFam Siren TM | 2 |
| CVakalopoulos | medical practitioner, not a professor but I am a free thinker and well informed. oh the background painting is mine from a local cafe called the 'black cat'. | 2 |
| sassbrown01 | PhD, Writer, fashion designer, researcher & fashion activist & Programme Lead Sustainable Fashion Business + Practices Kingston Uni | 2 |
| JacalynWetzel | I know some things but I mostly mind my business cause y’all are weird over here. | 2 |
| ceciliawyu2 | @ceciliawyu 2.0 #sustainability, VisualArtist. Nobel Peace Prize 2022 civil society, Nobel Women Initatives. Amb. special Consult UNECOSOC. Opinions are my own. | 1 |
| itsheatherwake | Staff Writer for @Upworthy. Actress for lots of folks. | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1638926896858554371 | We analyzed 22,743 experiments from @Upworthy and you won't believe what happened next! We found that negative news headlines drove online engagement. Each additional negative word in a headline increased clicks by 2.3%. See thread below for details... https://t.co/Ps77iBwW7t | 162 |
| 1638933068764561408 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature The most fascinating thing about this project was that we submitted the same paper to the same journal as another research team (3 days apart!) We were essentially given a choice to compete with them or cooperate together to make it a better paper https://t.co/h8YWw7M1L2 | 3 |
| 1640440577945640983 | A machine that bats away only green tomatoes at lightning speed has people nerding out! The automated sorter technology is fascinating, as is watching it work in slow motion. #AgTwitter Read all about it on @Upworthy: https://t.co/iHX6dhXROH https://t.co/GYJQSJmylh | 3 |
| 1639734170258685954 | When @NatureHumBehav told @CRobertson500 that another research team had submitted a very similar paper, also based on the @Upworthy Research Archive developed by alum @natematias, she thought they would be rivals. Instead, they became collaborators. https://t.co/5TVu8tEa03 https://t.co/6Ynn1DWILy | 3 |
| 1638933590858924032 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature We choose to cooperate and, although the paper took much longer to put together due to our different backgrounds, it was ultimately much stronger! We wrote about that experience here if you want to here a pretty crazy but cool backstory to this project: https://t.co/LoTte83WfU | 2 |
| 1638932151990386688 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Basic emotions such as ‘sadness’ increased the chances that a news headline was clicked on, while ‘joy’ decreased the chances We did not see an effect for ‘anger’, which may play a role in the spread, but not consumption of news (perhaps because it serves a signaling function). https://t.co/PSTInnwWJg | 2 |
| 1638927964586020864 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Upworthy was the fastest-growing media site of all time. At its peak, Upworthy (which is founded on a mission of promoting viral and uplifting content) was reaching ~90 million people a month! One secrets to their success was A/B Testing headlines https://t.co/a2KX0zPXJS | 2 |
| 1638929543804375041 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Although positive words were slightly more prevalent than negative words on Upworthy, negative words in news headlines increased consumption rates (and positive words decreased consumption rates). Each additional negative word increased the click-through rate by 2.3%. https://t.co/uImtfV5ZKN | 2 |
| 1638928889815920640 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Thanks to Nathan Matias and colleagues we got access to a massive database of Upworthy experiments consisting of: ~105,000 different variations of news headlines from Upworthy that generated ~5.7 million clicks across ~370 million impressions! See: https://t.co/VFNZL471Gm https://t.co/fXwvEdNGE5 | 2 |
| 1638525351520264201 | Loving this, love Irish dancer Morgan Bullock, who is getting rave reviews for her delightful dance to 'Savage' via @upworthy https://t.co/dIVMrsiVle | 1 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638926896858554371 | We analyzed 22,743 experiments from @Upworthy and you won't believe what happened next! We found that negative news headlines drove online engagement. Each additional negative word in a headline increased clicks by 2.3%. See thread below for details... https://t.co/Ps77iBwW7t | 565 |
| 1638933590858924032 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature We choose to cooperate and, although the paper took much longer to put together due to our different backgrounds, it was ultimately much stronger! We wrote about that experience here if you want to here a pretty crazy but cool backstory to this project: https://t.co/LoTte83WfU | 16 |
| 1639734170258685954 | When @NatureHumBehav told @CRobertson500 that another research team had submitted a very similar paper, also based on the @Upworthy Research Archive developed by alum @natematias, she thought they would be rivals. Instead, they became collaborators. https://t.co/5TVu8tEa03 https://t.co/6Ynn1DWILy | 14 |
| 1638933068764561408 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature The most fascinating thing about this project was that we submitted the same paper to the same journal as another research team (3 days apart!) We were essentially given a choice to compete with them or cooperate together to make it a better paper https://t.co/h8YWw7M1L2 | 10 |
| 1638932151990386688 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Basic emotions such as ‘sadness’ increased the chances that a news headline was clicked on, while ‘joy’ decreased the chances We did not see an effect for ‘anger’, which may play a role in the spread, but not consumption of news (perhaps because it serves a signaling function). https://t.co/PSTInnwWJg | 10 |
| 1638525351520264201 | Loving this, love Irish dancer Morgan Bullock, who is getting rave reviews for her delightful dance to 'Savage' via @upworthy https://t.co/dIVMrsiVle | 9 |
| 1638931174772068352 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature This negativity effect is really robust! The effect of negative words was present among most topics in the Upworthy dataset, including Government and Economy, LGBT, Parenting and School, and People. This was a pre-registered report (fully peer-reviewed prior to data analysis). https://t.co/5Mo4YxgqYs | 9 |
| 1638934276984180737 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature If you want to learn more about this project and the results you should check out this excellent thread by co-lead author @CRobertson500 https://t.co/eeSTZxAUKN And co-lead author @NicProllochs who shared full credit for putting this paper together https://t.co/NMZgVq5T2z | 8 |
| 1638928889815920640 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Thanks to Nathan Matias and colleagues we got access to a massive database of Upworthy experiments consisting of: ~105,000 different variations of news headlines from Upworthy that generated ~5.7 million clicks across ~370 million impressions! See: https://t.co/VFNZL471Gm https://t.co/fXwvEdNGE5 | 8 |
| 1638927964586020864 | @Upworthy @CRobertson500 @NicProllochs @philipparnamets @stfeuerriegel @NatureHumBehav @Nature Upworthy was the fastest-growing media site of all time. At its peak, Upworthy (which is founded on a mission of promoting viral and uplifting content) was reaching ~90 million people a month! One secrets to their success was A/B Testing headlines https://t.co/a2KX0zPXJS | 7 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #agtwitter | 2 |
| #parenting | 1 |
| #pickyeaters | 1 |
| #recycledrecords | 1 |
| #sponsored | 1 |
| #graduation2023 | 1 |
| #boywhosew | 1 |
| #money | 1 |
| #wealth | 1 |
| #happiness | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @upworthy | 101 |
| @crobertson500 | 34 |
| @naturehumbehav | 33 |
| @nicprollochs | 32 |
| @philipparnamets | 31 |
| @stfeuerriegel | 31 |
| @nature | 31 |
| @jayvanbavel | 24 |
| @frenchfuse | 3 |
| @taylorswift13 | 3 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
45
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 😍 | 4 | smiling_face_with_heart-eyes |
| ❤️ | 4 | red_heart |
| ♥️ | 3 | heart_suit |
| 🧜🏾♀️ | 3 | mermaid_medium-dark_skin_tone |
| 🐶 | 2 | dog_face |
| 😂 | 2 | face_with_tears_of_joy |
| 👏 | 2 | clapping_hands |
| 🤍 | 2 | white_heart |
| 🤫 | 1 | shushing_face |
| 🎹 | 1 | musical_keyboard |
Emojis groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 23 |
| People & Body | 10 |
| Objects | 3 |
| Activities | 3 |
| Animals & Nature | 3 |
| Travel & Places | 3 |
| Food & Drink | 1 |