Australia for UNHCR
Australia for UNHCR is dedicated to providing life-changing support to refugees, displaced & stateless people.
59,253
Followers
8,447
Following
17,154
Tweets
28.2
Avg Engagement
493
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNrefugees's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-02
- Verification:Yes
- Location:Sydney, Australia
Data Summary
- Tweets Analyzed:3,237
- Avg Likes per Tweet:5.4
- Avg Retweets per Tweet:22.8
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,237 tweetsThe account maintains a steady average engagement with likes and retweets, indicating consistent audience interaction. However, the engagement rate appears relatively low compared to its follower count, suggesting room for improvement in content strategy.
5.4
Avg Likes/Tweet
22.8
Avg Retweets/Tweet
17,419
Total Likes
73,799
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
11
75th Percentile
11,590
Top Tweet
0.48
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.2%
Original
23.2%
Replies
12.9%
Retweets
2.6%
Quotes
0.0%
Threads
1.4%
With Media
82.4%
With Links
45.2%
With #Tags
39.7%
With @Mentions
16.7%
With Emojis
248
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.38
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,237 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 419 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,237 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes individuals and organizations interested in refugee issues, humanitarian aid, and social justice. It also attracts art and digital collectives due to its creative content and collaborations.
Average
Audience Quality
21.4%
Suspicion Index
21.3%
Low-Quality %
64
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.1%
Empty Bio
20.8%
<10 Tweets
17.4%
Mass Following (>2K)
0.0%
New (<90 days)
43.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.0%
No URL
12.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,285,499
Total Potential Reach
64
Median Follower Reach
315
75th Percentile Reach
11.1%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.6%
Creators
5,660 accounts
22.6%
Consumers
2,259 accounts
20.8%
Dormant
2,079 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
70
Verified Followers
0.7% of total
965
Protected Accounts
9.65% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,123 | Wrestler | Wrestling, Motivation, Self-promotion |
| @UNIQLO_JP | 1,615,063 | Retail | Fashion, Deals, Customer Service |
| @WorldVision | 1,088,640 | Charity | Christianity, Relief, Advocacy |
| @UN_HRC | 754,235 | Diplomat | human rights, promotion, protection |
| @unwomenindia | 577,138 | Advocacy | gender equality, women's empowerment, UN entity |
| @cobbo3 | 522,854 | Journalist | Journalism, Writing, Futurism |
| @joshrogin | 272,866 | Journalist | Foreign policy, National security, Journalism |
| @afhitcom | 182,902 | Social Media Manager | Social Media, Marketing, Window Cleaning |
| @FootballAUS | 160,866 | Sports Organization | Soccer, Updates, Stories |
| @ChloeMorello | 133,918 | Influencer | beauty, fashion, lifestyle |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,991
Followers With Bio
3,009
Followers Without Bio
69.91%
% With Bio
30.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,237 analyzed29,833
Combined Engagement
0
Total Likes
29,833
Total Retweets
5,967
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @khaledhosseini: The people of Afghanistan do not deserve this.
RT @UN: "President Putin, in the name of humanity, bring your troops back to Russia. This conflict must stop now." -- @antonioguterres on the developments regarding Ukraine. https://t.co/QYDflm1Co5 https://t.co/s3aWCHWHYZ
RT @antonioguterres: Tonight, I have only one thing to say, from the bottom of my heart: President Putin, stop your troops from attacking Ukraine. Give peace a chance. Too many people have already died. https://t.co/PPgmABZiKl
RT @antonioguterres: Fossil fuels are a dead end — for our planet, for humanity and for economies. A prompt, well-managed transition to renewables is the only pathway to energy security, universal access & the green jobs our world needs.
RT @antonioguterres: As the world is following events in Afghanistan with a heavy heart, I urge all countries to be willing to receive Afghan refugees & refrain from deportations. Afghans have known generations of war & hardship. They deserve our full support. Now is
Key Insights & Takeaways
The account uses storytelling and creative collaborations to raise awareness and funds for humanitarian causes. It leverages partnerships with influencers and artists to expand its reach and impact. The content often highlights both the challenges faced by refugees and the positive outcomes of support and solidarity.
Strengths
- + Established follower base of 59,253
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNrefugees reveals an growing Twitter presence with 59,253 followers. The account demonstrates a content-creator strategy, averaging 28.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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