UN DESA
UN DESA assists countries around the world in agenda-setting and decision-making with the goal of meeting their economic, social and environmental challenges.
121,948
Followers
4,732
Following
20,367
Tweets
172.3
Avg Engagement
1,357
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNDESA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-04-12
- Verification:Yes
- Location:UNHQ, New York, NY
Data Summary
- Tweets Analyzed:3,228
- Avg Likes per Tweet:14.0
- Avg Retweets per Tweet:158.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,228 tweetsOn average, tweets receive 371 likes and 136 retweets, indicating moderate engagement. Verified accounts make up 1.1% of the followers, suggesting a mix of public and institutional interest.
14.0
Avg Likes/Tweet
158.2
Avg Retweets/Tweet
45,280
Total Likes
510,792
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
7
Median Retweets
33
75th Percentile
269,090
Top Tweet
1.41
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
77.6%
Original
0.9%
Replies
20.7%
Retweets
0.8%
Quotes
0.0%
Threads
0.6%
With Media
99.1%
With Links
93.2%
With #Tags
43.1%
With @Mentions
55.4%
With Emojis
264
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
80.1%
Weekday Posts
19.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,228 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 667 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,228 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes policymakers, development professionals, and global citizens interested in sustainable development. It also targets organizations and individuals committed to social justice and environmental protection.
Average
Audience Quality
26.9%
Suspicion Index
27.1%
Low-Quality %
52
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.9%
Empty Bio
28.8%
<10 Tweets
18.8%
Mass Following (>2K)
0.0%
New (<90 days)
55.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.5%
No URL
18.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,299,296
Total Potential Reach
52
Median Follower Reach
235
75th Percentile Reach
7.6%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.8%
Creators
4,584 accounts
25.3%
Consumers
2,533 accounts
28.8%
Dormant
2,883 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
110
Verified Followers
1.1% of total
789
Protected Accounts
7.89% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,781 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Ministerio_TIC | 849,073 | Minister | Technology, Innovation, Communication |
| @MinHacienda | 598,100 | Government Official | Economy, Finance, Public Policy |
| @antonioriverog | 443,259 | Activist | Venezuela, Libertad, Unión Nacional |
| @PerekonomianRI | 405,446 | Government Official | Kebijakan, Perekonomian, Indonesia |
| @MidisPeru | 361,995 | Government | Social development, Inclusion, Support |
| @listenshahid | 264,622 | Public Servant | Public Service, Mission Youth, Skill Development |
| @WHOEMRO | 220,692 | Healthcare | Health, Eastern Mediterranean, Official |
| @MarceloLins68 | 178,361 | Journalist | journalism, writing, news |
| @Ethiopia_UN | 177,556 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,409
Followers With Bio
3,591
Followers Without Bio
64.09%
% With Bio
35.91%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,228 analyzed354,242
Combined Engagement
0
Total Likes
354,242
Total Retweets
70,848
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @UN: "We thought the world has stopped, but it continues to move forward. Every choice we make is the beginning of change." -- @BTS_twt came to UNHQ to support action for the #GlobalGoals & a better world for everyone. Watch their special musical performance and get in
RT @UN: NEWS: Music stars @BTS_twt will join world leaders at the UN on Monday to show support for the #GlobalGoals & help inspire ambitious action to create better future for all. Don't miss their very special musical performance! https://t.co/jDSVSOoszI #UNGA https://t.c
RT @UNWebTV: 🎬 Join us LIVE with @BTS_twt, @antonioguterres & @UNDP for the SDG Moment! Let’s pledge our support to the decade of action to achieve the #GlobalGoals & inspire action for a better future for all! 🗓️20 Sept 2021 | 🕙8 AM (EST) 🔗https://t.co/3tcsjChGwL https
RT @UN: "If we believe in possibilities and hope – even when the unexpected happens – we will not lose our way, but discover new ones." #FBF to last year's #UNGA, when @bts_twt came to UNHQ with a special performance & message of support for the #GlobalGoals. https://t.co/kS
RT @antonioguterres: I have just warned global leaders at #COP27: We are on a highway to climate hell with our foot on the accelerator. Our planet is fast approaching tipping points that will make climate chaos irreversible. We need urgent #ClimateAction.
Key Insights & Takeaways
The account frequently highlights global figures and milestones, such as the International Day of Persons with Disabilities and the work of scientists like Yuan Longping. Content often aligns with the UN Sustainable Development Goals, emphasizing themes like poverty, hunger, health, and equality. There is a strong focus on advocacy and awareness, encouraging support for marginalized groups and global partnerships.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 121,948
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNDESA reveals an well-established Twitter presence with 121,948 followers. The account demonstrates a content-creator strategy, averaging 172.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access