Account Summary
Bio
The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat.
Followers Count
229,200
Friends Count
2,852
Tweets Count
215,594
List Count
6,622
Location
UK, US and APAC
Verified
Yes
Followers Analysis (based on followers sample)
Verified
Number of Verified accounts
1,017
Percentage of Verified accounts
1.01%
Protected
Number of Protected accounts
8,929
Percentage of Protected accounts
8.84%
Age
Average Age of Twitter accounts
9 years
Bios
Number of users without a Bio
26,876
Number of users with a Bio
74,118
Percentage of users with a Bio
73.39%
Percentage of users without a Bio
26.61%
Worldcloud of Bios
Top 10 followers with the highest follower count
| Username | Followers Count | Friends Count | Tweet Count |
|---|---|---|---|
| VancityReynolds | 21329392 | 1500 | 3594 |
| JohnCena | 14100279 | 571871 | 7451 |
| piersmorgan | 8465133 | 2154 | 153212 |
| Lord_Sugar | 5201890 | 3100 | 59989 |
| McDonalds | 4764938 | 13651 | 877457 |
| MercedesAMGF1 | 4689472 | 3675 | 138301 |
| DesignMuseum | 4095309 | 717 | 25705 |
| WFP | 2072761 | 1657 | 37574 |
| 6BillionPeople | 2034423 | 4023722 | 183298 |
| erwanheussaff | 1518229 | 238 | 18596 |
Top 10 followers with the highest following count
| Username | Friends Count | Followers Count | Tweet Count |
|---|---|---|---|
| 6BillionPeople | 4023722 | 2034423 | 183298 |
| SinghLions | 1431430 | 1334246 | 33934 |
| djkingassassin | 1374586 | 474008 | 137838 |
| JohnCena | 571871 | 14100279 | 7451 |
| larrykim | 568831 | 728848 | 85792 |
| Brand | 472813 | 676332 | 16766 |
| soledadobrien | 422309 | 1317847 | 124925 |
| ammr | 409718 | 603024 | 97664 |
| 2thank | 364325 | 395050 | 60840 |
| NOH8Campaign | 345878 | 801156 | 13958 |
Top 10 followers with the highest tweet count
| Username | Tweets Count | Followers Count | Friends Count |
|---|---|---|---|
| Sussex_Jones | 2685376 | 4986 | 2297 |
| rk70534 | 1990349 | 17612 | 19369 |
| Loupo85 | 1378484 | 4544 | 2924 |
| YordiMX | 1235066 | 7496 | 8259 |
| EvanKirstel | 1131859 | 344636 | 310841 |
| dailystar | 1057233 | 234310 | 3844 |
| oregakitaworld | 974599 | 518 | 2275 |
| McDonalds | 877457 | 4764938 | 13651 |
| KibSolFuture | 865726 | 11895 | 13437 |
| AACRCD2009 | 829329 | 220 | 4967 |
Top 10 followers with the highest listed count
| Username | Listed Count | Friends Count | Followers Count |
|---|---|---|---|
| MercedesAMGF1 | 40833 | 3675 | 4689472 |
| JohnCena | 31673 | 571871 | 14100279 |
| adage | 25138 | 71301 | 991645 |
| piersmorgan | 17426 | 2154 | 8465133 |
| KibSolFuture | 15487 | 13437 | 11895 |
| DesignMuseum | 14832 | 717 | 4095309 |
| EvanKirstel | 12972 | 310841 | 344636 |
| VancityReynolds | 12323 | 1500 | 21329392 |
| WFP | 12103 | 1657 | 2072761 |
| itknowingness | 11729 | 4569 | 15349 |
Tweets Analysis
Overview
Total number of tweets analysed
3,249
Earliest tweet was on
2022-08-25
Latest tweet was on
2023-04-22
Tweets covering
240 days
Types of Tweets
Number of Retweets
664
Percentage of total tweets
20%
Number of Original tweets
2,285
Percentage of total tweets
70%
Number of tweets that contain Mentions
1,782
Percentage of total tweets
54%
Number of tweets that were Replies
282
Percentage of total tweets
8%
Number of tweets that were Quotes
18
Percentage of total tweets
0%
Number of tweets that contain Hashtags
2,061
Percentage of total tweets
63%
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1646838426287882253 | How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights https://t.co/e7yEbzVA86 | 113 |
| 1589608789028003841 | ⚽@BrewDog has announced itself as the anti-sponsor of the Qatar 2022 World Cup? 👉https://t.co/oM6tNte2Y9 What do you think of this punk protest? #Marketing #Advertising https://t.co/7COyCywY4k | 24 |
| 1597508170007863296 | Domestic abuse gets more frequent and often more severe during major football tournaments. @womensaid wants everyone to take note. 👉https://t.co/u6YM5AvSsv #WorldCup #Football https://t.co/L8GtvhJpqT | 18 |
| 1588472537859895297 | This Tweet from @TheDrum has been withheld in response to a report from the copyright holder. Learn more. | 17 |
| 1568985267180290054 | Did you know that every 25 minutes, an Olympic-size swimming pool’s worth of crude oil is used in the production of synthetic clothing? 🛢️➡️https://t.co/HyDma2JnQ1 This film from @Woolmark brings this shocking statistic to life. #ClimateChange #Advertising #FastFashion https://t.co/9wNO10fhxy | 16 |
| 1585403188949438464 | "Video is core to any good strategic marketing plan" The Drum caught up with Alex Kennedy, Dir. Client Services, @Twitter at Masters of Marketing 22' Find out how the platform can be the perfect marketing companion to TV📺️ 🥁Join us at the @ComcastAd Lounge #ANAMasters https://t.co/WNfWYaihpI | 15 |
| 1599108721137037312 | Domestic abuse gets more frequent and often more severe during major football tournaments. @womensaid wants everyone to take note. 👉https://t.co/u6YM5AvSsv #WorldCup #Football https://t.co/If8vw46EyK | 15 |
| 1569347544626626561 | To post or not to post? The Queen's death posed a unique dilemma for social media managers. @davidlevin123 looks at the mournful marketing tightrope. #SocialMedia #PR #Comms #Marketing https://t.co/0FliFRnyam | 13 |
| 1572931493512749061 | The Metaverse is moving at lightspeed ⚡ @PUMA enters the web3 market and Isis NFTs are revealed! 👾: https://t.co/9bmB9L4bmL #NFT | #Metaverse | #Puma https://t.co/dap0aldk87 | 12 |
| 1592108144255467522 | Don't fu*k the planet says @LiquidDeath Mountain Water with the help of porn star @CherieDeVille You won't want to miss this 👀 #earthmonth #porn #liquiddeath #drinks https://t.co/zJUs8sK5hS | 12 |
Top 10 tweets with highest Reply count
| ID | Text | Reply count |
|---|---|---|
| 1646838426287882253 | How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights https://t.co/e7yEbzVA86 | 20 |
| 1613130609991495680 | A raunchy poster for @ddlovato's upcoming album Holy Fvck gets banned by ad regulator. Find out why 👀👉https://t.co/TlNNkizW6E Do you think this ad is too controversial? #DemiLovato #HolyFvck #Advertising https://t.co/x3b7Ozn1g8 | 14 |
| 1589608789028003841 | ⚽@BrewDog has announced itself as the anti-sponsor of the Qatar 2022 World Cup? 👉https://t.co/oM6tNte2Y9 What do you think of this punk protest? #Marketing #Advertising https://t.co/7COyCywY4k | 12 |
| 1588738302097895424 | Asics steps further into web3 with Solana partnership https://t.co/CVKj51y8zh #Marketing #Advertising https://t.co/NzSvXSBnnG | 6 |
| 1572931493512749061 | The Metaverse is moving at lightspeed ⚡ @PUMA enters the web3 market and Isis NFTs are revealed! 👾: https://t.co/9bmB9L4bmL #NFT | #Metaverse | #Puma https://t.co/dap0aldk87 | 5 |
| 1585403188949438464 | "Video is core to any good strategic marketing plan" The Drum caught up with Alex Kennedy, Dir. Client Services, @Twitter at Masters of Marketing 22' Find out how the platform can be the perfect marketing companion to TV📺️ 🥁Join us at the @ComcastAd Lounge #ANAMasters https://t.co/WNfWYaihpI | 5 |
| 1596448687500427267 | From ghosting to gaslighting, love-bombing to breadcrumbing, dating can be confusing. With this in mind, @Match has released a cheeky billboard campaign encouraging people to love themselves first➡️https://t.co/cGPJKEnCDS #Dating #Marketing #OOH #Advertising https://t.co/cx74Jeu4UV | 5 |
| 1580523760792502272 | Can you believe @IHOP's first "NFT" is not a pancake?! 🥞: https://t.co/pPa0yVuPwo #ImHungry | #NFT | #Marketing https://t.co/E7A11kQWov | 3 |
| 1588472537859895297 | This Tweet from @TheDrum has been withheld in response to a report from the copyright holder. Learn more. | 3 |
| 1576867918826311680 | Come fly with me ✈️ 👉https://t.co/82PWurYbQh Progress through representation for @VirginAtlantic as they fly the flag of inclusivity by doing away with gendered uniforms. What do you think of the airline's move? #Progress | #GenderEquality | #Business | #Inclusive | #Virgin https://t.co/ek979oq0Ol | 3 |
Top 10 tweets with highest Quote count
| ID | Text | Quote count |
|---|---|---|
| 1589608789028003841 | ⚽@BrewDog has announced itself as the anti-sponsor of the Qatar 2022 World Cup? 👉https://t.co/oM6tNte2Y9 What do you think of this punk protest? #Marketing #Advertising https://t.co/7COyCywY4k | 32 |
| 1588472537859895297 | This Tweet from @TheDrum has been withheld in response to a report from the copyright holder. Learn more. | 18 |
| 1646838426287882253 | How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights https://t.co/e7yEbzVA86 | 16 |
| 1568160308644159488 | Advertising is being paused in the UK as the media and marketing industry responds to Queen Elizabeth II's death https://t.co/Uc8ACFSIpv | 7 |
| 1585403188949438464 | "Video is core to any good strategic marketing plan" The Drum caught up with Alex Kennedy, Dir. Client Services, @Twitter at Masters of Marketing 22' Find out how the platform can be the perfect marketing companion to TV📺️ 🥁Join us at the @ComcastAd Lounge #ANAMasters https://t.co/WNfWYaihpI | 7 |
| 1590615559150145536 | 🎅@JohnLewisRetail's Christmas ad goes for the heartstrings with a heartwarming tale of festive fostering 🎄 https://t.co/pSc6wuDx4e What do you think of the campaign? #Christmas #Advertising #Marketing https://t.co/5gKQBL4RdV | 7 |
| 1567769750830465026 | 🏉Are these the best rugby posts you have ever seen? 🍫 Tunnocks have sponsored Uddingston Rugby Club and converted their post into the iconic design of their caramel wafers Subscribe to our newsletter for more campaigns: ➡️ https://t.co/qGyEqBEPZs #Marketing #Sports #Creative https://t.co/u3WV1KhZJc | 6 |
| 1642866052316168193 | Heinz Turkey finds a Pantone label hack to disrupt ‘Ketchup Fraud’ https://t.co/pW7NgkmCox https://t.co/KdK5tHTwBM | 6 |
| 1628728941694550017 | 🍄Meet the @Ogilvy Exec who is now focusing on campaigning for the medicinal use of magic mushrooms🍄 Find out more about this OOH and why @austint is fighting to advertise the drug ⬇️ 👉https://t.co/unMSs1KwS3 #Mushrooms #Marketing #Health https://t.co/MfXwhaP0yl | 5 |
| 1623611554737573888 | US Ad of the Day: Elton John and Jack Harlow play the triangle in Doritos’ Super Bowl ad https://t.co/8AJBWzpu7K #Marketing #Advertising https://t.co/rzcH3EjxOk | 5 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1592108144255467522 | Don't fu*k the planet says @LiquidDeath Mountain Water with the help of porn star @CherieDeVille You won't want to miss this 👀 #earthmonth #porn #liquiddeath #drinks https://t.co/zJUs8sK5hS | 282 |
| 1646838426287882253 | How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights https://t.co/e7yEbzVA86 | 274 |
| 1589608789028003841 | ⚽@BrewDog has announced itself as the anti-sponsor of the Qatar 2022 World Cup? 👉https://t.co/oM6tNte2Y9 What do you think of this punk protest? #Marketing #Advertising https://t.co/7COyCywY4k | 78 |
| 1588738302097895424 | Asics steps further into web3 with Solana partnership https://t.co/CVKj51y8zh #Marketing #Advertising https://t.co/NzSvXSBnnG | 75 |
| 1588472537859895297 | This Tweet from @TheDrum has been withheld in response to a report from the copyright holder. Learn more. | 74 |
| 1585403188949438464 | "Video is core to any good strategic marketing plan" The Drum caught up with Alex Kennedy, Dir. Client Services, @Twitter at Masters of Marketing 22' Find out how the platform can be the perfect marketing companion to TV📺️ 🥁Join us at the @ComcastAd Lounge #ANAMasters https://t.co/WNfWYaihpI | 70 |
| 1614933364804587524 | This billboard never actually existed🤯 As Messi was crowned GOAT, @adidas conjured up a 3D motion billboard in Dubai using CGI and some smart social video production. Find out how they gained over 250 million views 👉https://t.co/4XQ5HDayNJ #OOH #Messi #Marketing #Brands https://t.co/8krw0yMbo3 | 60 |
| 1572931493512749061 | The Metaverse is moving at lightspeed ⚡ @PUMA enters the web3 market and Isis NFTs are revealed! 👾: https://t.co/9bmB9L4bmL #NFT | #Metaverse | #Puma https://t.co/dap0aldk87 | 37 |
| 1642866052316168193 | Heinz Turkey finds a Pantone label hack to disrupt ‘Ketchup Fraud’ https://t.co/pW7NgkmCox https://t.co/KdK5tHTwBM | 34 |
| 1568985267180290054 | Did you know that every 25 minutes, an Olympic-size swimming pool’s worth of crude oil is used in the production of synthetic clothing? 🛢️➡️https://t.co/HyDma2JnQ1 This film from @Woolmark brings this shocking statistic to life. #ClimateChange #Advertising #FastFashion https://t.co/9wNO10fhxy | 30 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #marketing | 980 |
| #advertising | 791 |
| #thedrumawards | 65 |
| #ooh | 56 |
| #superbowl | 42 |
| #ai | 41 |
| #creativity | 37 |
| #metaverse | 36 |
| #mediasummit | 27 |
| #web3 | 26 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Hashtag | Count |
|---|---|
| @googleuk | 16 |
| @adidas | 14 |
| @nike | 13 |
| @johnlewisretail | 12 |
| @netflix | 10 |
| @twitch | 9 |
| @aandeddb | 9 |
| @brewdog | 8 |
| @meta | 8 |
| @ogilvy | 8 |
Top 10 mentions
Wordcloud of Tweets
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 👉 | 329 | backhand_index_pointing_right |
| ⬇️ | 135 | down_arrow |
| 🥁 | 131 | drum |
| ➡️ | 128 | right_arrow |
| 👇 | 55 | backhand_index_pointing_down |
| 🏆 | 52 | trophy |
| 👀 | 46 | eyes |
| 📺 | 45 | television |
| 🎧 | 29 | headphone |
| 🎄 | 27 | Christmas_tree |
Emojis groups
| Emoji Group | Count |
|---|---|
| People & Body | 514 |
| Objects | 366 |
| Symbols | 300 |
| Activities | 193 |
| Travel & Places | 151 |
| Smileys & Emotion | 115 |
| Food & Drink | 101 |
| Animals & Nature | 54 |
| Flags | 4 |