Tweets Analysis - Keyword: @TBWAChiatLA
Overview
Total number of tweets analysed
5
Earliest tweet was on
2023-03-22
Latest tweet was on
2023-03-28
Tweets covering
5 days
Average age of authors' accounts
9 years
Summarization
The first tweet discusses the key elements for establishing a strong brand presence, as shared by Desmond Marzette, Executive Creative Director at TBWAChiatLA. The second tweet is addressed to Elon Musk, with the CEO of Twitter expressing interest in advertising from various companies, including TBWAChiatLA. The third tweet highlights a review of a book by Ken Segall, a former Creative Director at TBWAChiatLA and Ogilvy, and his belief that simplicity is a skill rather than just a goal. Finally, the fourth tweet references a humorous ad from TBWAChiatLA for BehrPaint that addresses "housebarassment."
Topic Modeling
- Branding and Marketing strategies
- Advertisement and advertising budget
- Creative direction and skill in design
- Humorous advertisements and promotion
Emotional Analysis
The tweets express a range of emotions, including excitement and admiration for the knowledge shared by Desmond Marzette on building a strong brand presence. The second tweet expresses some sarcasm and humor in asking Elon Musk for advertising dollars, and listing a range of popular brands. The third tweet discusses Ken Segall's book "Insanely Simple" with respect to his belief that simplicity is not just a goal, but also a skill. The fourth tweet mentions a humorous advertisement from BehrPaint created by TBWAChiatLA that can save people from embarrassment related to incomplete house projects.
Trend Analysis
- Importance of establishing a strong brand presence in businesses
- Companies/brands being targeted for advertising by Twitter CEO
- The skill of simplicity in creative direction
- Humorous advertising by Behr Paint
- Works and publications by former Creative Directors at TBWAChiatLA and Ogilvy
Types of Tweets
Number of Retweets
1
Percentage of total tweets
20%
Number of Original tweets
3
Percentage of total tweets
60%
Number of tweets that contain Mentions
5
Percentage of total tweets
100%
Number of tweets that were Replies
1
Percentage of total tweets
20%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
3
Percentage of total tweets
60%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 2 |
| Twitter for Android | 1 |
| Hootsuite Inc. | 1 |
| HubSpot | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| LBBOnline | Little Black Book | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 27,624 |
| TheAgencyReview | The Agency Review | Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more. | 4,038 |
| ideasbychuck | Chuck | I am The People Walker™. I'm also a Celebrated Thinker, GIF Maker, plus Hollywood Actor. | 2,898 |
| designrushmag | DesignRush / Spotlight | Connecting businesses with agencies. Follow the leading B2B Marketplace for the latest in Branding, Marketing, Technology, Website & Apps and Business services. | 1,072 |
| DIVYAD43497303 | DIVYA D | - | 0 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| TheAgencyReview | The Agency Review | Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more. | 4,893 |
| ideasbychuck | Chuck | I am The People Walker™. I'm also a Celebrated Thinker, GIF Maker, plus Hollywood Actor. | 3,464 |
| LBBOnline | Little Black Book | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 2,159 |
| designrushmag | DesignRush / Spotlight | Connecting businesses with agencies. Follow the leading B2B Marketplace for the latest in Branding, Marketing, Technology, Website & Apps and Business services. | 115 |
| DIVYAD43497303 | DIVYA D | - | 8 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| DIVYAD43497303 | - | 1 |
| LBBOnline | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 1 |
| TheAgencyReview | Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more. | 1 |
| designrushmag | Connecting businesses with agencies. Follow the leading B2B Marketplace for the latest in Branding, Marketing, Technology, Website & Apps and Business services. | 1 |
| ideasbychuck | I am The People Walker™. I'm also a Celebrated Thinker, GIF Maker, plus Hollywood Actor. | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1638593886703730688 | Desmond Marzette, Executive Creative Director at @TBWAChiatLA, shared the key elements businesses should consider establishing a strong brand presence! Read the full interview on #Spotlight: https://t.co/zxP44l2Urt | 4 |
| 1640572498679922688 | @elonmusk The CEO of @Twitter would love your advertising dollars! @CocaCola @Walmart @ibm @SamsungUS @target @amazon @cnn @nbc @abc @disney @Ford @GM @Toyota @honda @TBWAChiatLA @pepsi @GeneralMills @Fritolay @BankofAmerica @AppleSupport @Walgreens @cvspharmacy @ProcterGamble @GEICO | 0 |
| 1640184402989686786 | Why Ken Segall (former #CreativeDirector at @TBWAChiatLA and @Ogilvy) believes that simplicity isn’t a goal. It’s a skill. We review “Insanely Simple”: https://t.co/BJFy7EwGGx @apple @ksegall | 0 |
| 1639333760528420864 | .@BehrPaint's humorous spot from @TBWAChiatLA saves you from 'housebarassment'. https://t.co/WA3RuLDe3f https://t.co/B3Jdow295y | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638593886703730688 | Desmond Marzette, Executive Creative Director at @TBWAChiatLA, shared the key elements businesses should consider establishing a strong brand presence! Read the full interview on #Spotlight: https://t.co/zxP44l2Urt | 7 |
| 1640572498679922688 | @elonmusk The CEO of @Twitter would love your advertising dollars! @CocaCola @Walmart @ibm @SamsungUS @target @amazon @cnn @nbc @abc @disney @Ford @GM @Toyota @honda @TBWAChiatLA @pepsi @GeneralMills @Fritolay @BankofAmerica @AppleSupport @Walgreens @cvspharmacy @ProcterGamble @GEICO | 0 |
| 1640184402989686786 | Why Ken Segall (former #CreativeDirector at @TBWAChiatLA and @Ogilvy) believes that simplicity isn’t a goal. It’s a skill. We review “Insanely Simple”: https://t.co/BJFy7EwGGx @apple @ksegall | 0 |
| 1639333760528420864 | .@BehrPaint's humorous spot from @TBWAChiatLA saves you from 'housebarassment'. https://t.co/WA3RuLDe3f https://t.co/B3Jdow295y | 0 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #spotlight | 2 |
| #creativedirector | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @tbwachiatla | 5 |
| @elonmusk | 1 |
| 1 | |
| @cocacola | 1 |
| @walmart | 1 |
| @ibm | 1 |
| @samsungus | 1 |
| @target | 1 |
| @amazon | 1 |
| @cnn | 1 |
Top 10 mentions
Wordcloud of Tweets
