UN DESA Sustainable Development
Official account of @UNDESA's Division for #SDGs. Helping the UN Member States and stakeholders build a better world for 👫 and 🌍 by 2030. #GlobalGoals
249,628
Followers
1,236
Following
20,278
Tweets
73.9
Avg Engagement
3,209
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SustDev's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-03-04
- Verification:Yes
- Location:global
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:11.1
- Avg Retweets per Tweet:62.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes and retweets, indicating strong public interest. Its tweets often feature calls to action and inspirational messages that resonate with followers.
11.1
Avg Likes/Tweet
62.8
Avg Retweets/Tweet
35,962
Total Likes
204,200
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
10
Median Retweets
41
75th Percentile
12,503
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
53.9%
Original
0.5%
Replies
43.3%
Retweets
2.3%
Quotes
0.0%
Threads
0.4%
With Media
58.2%
With Links
64.6%
With #Tags
64.5%
With @Mentions
49.1%
With Emojis
201
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.1%
Weekday Posts
13.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,406 retweets (43% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes UN member states, stakeholders, and global citizens interested in sustainability. The content is tailored to inspire and inform a broad international audience.
Average
Audience Quality
22.3%
Suspicion Index
20.4%
Low-Quality %
61
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.0%
Empty Bio
23.1%
<10 Tweets
17.9%
Mass Following (>2K)
0.0%
New (<90 days)
46.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.9%
No URL
14.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
72,514,617
Total Potential Reach
61
Median Follower Reach
281
75th Percentile Reach
9.3%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.2%
Creators
26,597 accounts
23.7%
Consumers
11,841 accounts
23.1%
Dormant
11,562 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
680
Verified Followers
0.67% of total
9,074
Protected Accounts
8.99% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,490 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GretaThunberg | 5,816,374 | Activist | Climate activism, Environmentalism, Asperger's |
| @WorldBank | 3,805,139 | - | - |
| @btsanalytics | 2,939,299 | Fan Account | BTS, News, Comeback |
| @Hadithoftheday | 2,721,458 | Inspirational Speaker | space travel, tennis, cooking |
| @OleItumbi | 2,152,889 | Strategist | Politics, Communication, Farming |
| @nokia | 2,094,734 | Technology | technology, phones, world |
| @ThuliMadonsela3 | 1,740,121 | Advocate | Social Justice, Advocate, Governance |
| @SinghLions | 1,334,303 | Restaurateur | Food, Travel, Influencer |
| @WorldVision | 1,094,166 | Charity | Christianity, Relief, Advocacy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
76,603
Followers With Bio
24,386
Followers Without Bio
75.85%
% With Bio
24.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed32,475
Combined Engagement
0
Total Likes
32,475
Total Retweets
6,495
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @UN: We believe that the next generation must support the #GlobalGoals in order to protect the world that we live in. -- @aespa_officia…
RT @antonioguterres: I have just warned global leaders at #COP27: We are on a highway to climate hell with our foot on the accelerator. O…
RT @antonioguterres: I'm very frustrated that global leaders are still not giving the climate emergency the action and investment it requir…
RT @IPCC_CH: The #IPCC released its latest #ClimateReport today, #ClimateChange 2022: Impacts, Adaptation & Vulnerability “The scientific…
RT @UN: "Let’s take a moment to learn about our planet and what we can do to make it better." -- @SDGAdvocates @BLACKPINK calling on every…
Key Insights & Takeaways
The account frequently highlights major global events and initiatives, such as the UN Water Conference. It emphasizes the urgency of the climate crisis and encourages collective action. The use of hashtags like #GlobalGoals and #FlipTheScript helps drive engagement and awareness.
Strengths
- + Established follower base of 249,628
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SustDev reveals an growing Twitter presence with 249,628 followers. The account demonstrates a content-creator strategy, averaging 73.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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