Sunrise
Official tweets from Australia's most popular brekky show. Start with Sunrise on @Channel7 or streaming live on @7plus: weekdays from 5.30am; weekends from 7am.
461,826
Followers
22,170
Following
149,082
Tweets
26.9
Avg Engagement
1,925
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sunriseon7's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-08
- Verification:Yes
- Location:Brekky Central
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:21.2
- Avg Retweets per Tweet:5.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a high level of engagement with an average of 1,992 likes and 248 retweets per tweet, indicating strong audience interaction.
21.2
Avg Likes/Tweet
5.7
Avg Retweets/Tweet
68,858
Total Likes
18,660
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
2
Median Retweets
18
75th Percentile
6,102
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
95.0%
Original
0.3%
Replies
4.7%
Retweets
0.0%
Quotes
0.0%
Threads
0.6%
With Media
96.7%
With Links
51.1%
With #Tags
42.7%
With @Mentions
33.9%
With Emojis
207
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
80.7%
Weekday Posts
19.3%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 152 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of Australian viewers of the Sunrise show, with a focus on weekday and weekend morning audiences.
Average
Audience Quality
33.1%
Suspicion Index
42.8%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.0%
Empty Bio
46.7%
<10 Tweets
10.6%
Mass Following (>2K)
0.0%
New (<90 days)
66.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.8%
No URL
35.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
152,050,323
Total Potential Reach
8
Median Follower Reach
69
75th Percentile Reach
4.5%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
34.1%
Creators
17,035 accounts
19.2%
Consumers
9,601 accounts
46.7%
Dormant
23,364 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,176
Verified Followers
1.18% of total
9,770
Protected Accounts
9.77% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,801,859 | Comedian | Comedy, TV, Music |
| @NiallOfficial | 40,838,081 | Singer | Music, Collaboration, Release |
| @ParisHilton | 16,829,567 | Entrepreneur | business, updates, media |
| @JohnCena | 14,104,513 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wossy | 4,891,881 | TV Presenter | self-indulgent, Instagram, life |
| @kalnaga | 2,772,381 | Actor | Satellites, NFT, Blockchain |
| @zlj517 | 1,993,788 | Spokesman | Geopolitics, Diplomacy, Communication |
| @SinghLions | 1,334,857 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,318,638 | Journalist | working, mom, journalist |
| @allisimpson | 1,192,976 | Entertainer | Host, Singer, Model |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
48,363
Followers With Bio
51,637
Followers Without Bio
48.36%
% With Bio
51.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed17,402
Combined Engagement
15,692
Total Likes
1,710
Total Retweets
3,480
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
"They are getting the cold shoulder in California" It's reported that a number of the Sussexes high-profile friends have deserted the couple in the wake of Harry's bombshell memoir. #Sunriseon7 @theroyaleditor 📍 DETAILS: https://t.co/YDa7XgAOxL https://t.co/XCcHIbs2CH
To celebrate the release of the new album from @5SOS, you and a friend could meet the boys in London! Enter now: https://t.co/BjEeVg8SCR https://t.co/IMjyFZV7Y3
'There are whispers in Los Angeles that they are unhappy' There are explosive reports of escalating tensions between Harry and Meghan following a parody of the pair on South Park. #Sunriseon7 https://t.co/aVuadzUePq
A former aide claims she was 'screamed at' by Meghan Markle during a flight to Australia. #Sunriseon7 https://t.co/YWwVCzzrUo
"I was one of three reporters inside Archbishop Tutu's house" Royal editor Rob Jobson explains he was present when footage in Harry and Meghan's trailer presenting the couple as being stalked by paparazzi in South Africa was sanctioned by the couple. #Sunriseon7 @theroyaleditor h
Key Insights & Takeaways
The account frequently shares news and rumors about celebrities, indicating a focus on entertainment and celebrity gossip. Promotions for events and collaborations, such as the 5SOS album release, are common, showing an interest in engaging with fans. The use of links and calls to action suggests a strategy to drive traffic to external content and events.
Strengths
- + Established follower base of 461,826
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sunriseon7 reveals an growing Twitter presence with 461,826 followers. The account demonstrates a content-creator strategy, averaging 26.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access