Sony_Xperia_au - Tweet Data Analysis

Summarization

Sony | Xperia_au is hosting monthly campaigns in which they are giving away au PAY gift cards worth 500 or 50 yen to various followers on Twitter. In addition, Sony has hosted a photo contest, available to followers of their account, and offering gift cards as prizes. Participants are able to use the gift cards in convenience stores or other places such as Doutor Coffee Co. and Donki Donki.

Topic Modeling

1. Sony Xperia Promotions and Campaigns
2. Prize and Gift Giveaways
3. Photo Contests
4. Foods, Drinks, and Shopping Purchases
5. Thank Yous & Appreciation Posts

Emotional Analysis

The tweets express a range of emotions including joy, excitement, gratitude, and appreciation. Many of the tweets are expressing their happiness at having won a prize in a Sony Xperia campaign, such as a gift card or cake. Other tweets express appreciation for the opportunity to participate in the campaigns and use their gifts. There is also a sense of surprise at having won, as well as contentment with the gifts they have received. Overall, the tweets express positive emotions towards Sony Xperia and their campaigns.

Trend Analysis

1. Campaigns, giveaways and competitions run by Sony Xperia_au.
2. Winning of rewards including aupay and ponta points.
3. Use of Sony phones to capture photos.
4. Using aupay to purchase items at locations such as convenience stores.
5. Use of Sony Xperia phones in combination with other brands or stores such as Misdo and Donki Donki.