Shape Magazine

Shape Magazine

@Shape_Magazine

Shape magazine offers the latest health, fitness, beauty, and fashion news.

New York, NY https://www.shape.com/ Joined 2009-04-13 Date of Analysis: Dec 16, 2025

631,085

Followers

2,510

Following

140,222

Tweets

4.8

Avg Engagement

5,584

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Shape_Magazine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-13
  • Verification:Yes
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:3.8
  • Avg Retweets per Tweet:1.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,200 tweets

The account maintains a steady level of engagement with an average of 41 likes and 11 retweets per tweet. Verified accounts contribute to a small but notable portion of the engagement.

3.8

Avg Likes/Tweet

1.0

Avg Retweets/Tweet

12,076

Total Likes

3,146

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

6

75th Percentile

89

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99.8%

Original

0.2%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.6%

With Media

100.0%

With Links

1.2%

With #Tags

0.4%

With @Mentions

0.4%

With Emojis

152

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

74.7%

Weekday Posts

25.3%

Weekend Posts

Top Hashtags

#violadavis (7) #thewomanking (7) #blackfriday (6) #carrieunderwood (4) #legday (4) #1 (3) #sponsored (3) #lululemon (3) #poopgoals (2) #ama (2)

Most Mentioned

@carrieunderwood (5) @massageenvy (3) @selenasamuela (2) @onepeloton (2) @orangetheory (2) @ashleyparklady (1)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,193 (100%)
Replies 7 (0%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes fitness enthusiasts, health-conscious individuals, and fashion and beauty lovers. The content appeals to both casual viewers and those seeking structured workout routines.

Below Average

Audience Quality

38.8%

Suspicion Index

55.6%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

58.2%

Empty Bio

65.1%

<10 Tweets

6.0%

Mass Following (>2K)

0.0%

New (<90 days)

73.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.9%

No URL

53.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

25,602,171

Total Potential Reach

3

Median Follower Reach

21

75th Percentile Reach

1.7%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

17.5%

Creators

8,733 accounts

17.4%

Consumers

8,704 accounts

65.1%

Dormant

32,563 accounts

184

Verified Followers

0.37% of total

3.8%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (339) USA (114) India (110) Los Angeles, CA (107) Nigeria (93) California, USA (88) Lagos, Nigeria (83) New York, USA (74) United Kingdom (73) New York, NY (67)

403

Verified Followers

0.4% of total

9,278

Protected Accounts

9.19% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,445 Wrestler Wrestling, Motivation, Self-promotion
@TravelLeisure 4,604,859 Travel Blogger Travel, Inspiration, Wanderlust
@marieclaire 2,180,110 Fashion Editor women, power, style
@PabiMoloi 863,603 TV Host TV, Radio, Voice Artist
@ZachBoychuk 829,908 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@NOH8Campaign 801,891 Activism equality, bullying, discrimination
@dose 725,055 Information Curator -
@Bodybuildingcom 722,331 Fitness Influencer Fitness, Nutrition, Motivation
@victoriacake3x 592,371 Adult Entertainer Adult Entertainment, Nympho, Freaky
@Moreno 430,319 Influencer Business, Manager, Serious

Top Keywords in Follower Bios

love (3,646) life (3,194) fitness (2,774) health (2,561) mom (1,530) lover (1,244) god (1,034) wife (1,019) live (984) wellness (903)

Top Hashtags in Follower Bios

#fitness (196) #health (136) #1 (69) #weightloss (68) #wellness (61) #nutrition (54) #weloveourresidents (49) #blm (38) #beauty (36) #diet (34)

51,666

Followers With Bio

49,331

Followers Without Bio

51.16%

% With Bio

48.84%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

287

Combined Engagement

230

Total Likes

57

Total Retweets

57

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Fitness Health Beauty Fashion Celebrity Workouts Motivation

Key Insights & Takeaways

The account frequently highlights celebrity fitness routines, which attract attention and drive engagement. It provides practical workout tips that cater to home and gym settings, appealing to a broad audience. Celebrity collaborations and features help maintain relevance and visibility in the fitness and entertainment space.

Strengths

  • + Established follower base of 631,085
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Shape_Magazine reveals an growing Twitter presence with 631,085 followers. The account demonstrates a content-creator strategy, averaging 4.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025