楽天RAXY

楽天RAXY

@RAXYBeautyBox

毎月コスメを自宅にお届け、コスメのサブスク楽天RAXY公式アカウントです🤍 毎月お届けするBoxのテーマや RAXY Style編集部が「わたしをもっと、好きになる」をコンセプトに美容の情報の発信をします✨ 届いたアイテムの感想などは #raxybeautybox #raxy をつけて投稿してみてください😊

RAXYについて知りたい方はコチラ👉 https://raxy.rakuten.co.jp/ Joined 2016-09-29 Date of Analysis: Dec 16, 2025

61,256

Followers

1,284

Following

4,260

Tweets

510.6

Avg Engagement

99

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @RAXYBeautyBox's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2016-09-29
  • Verification:No
  • Location:RAXYについて知りたい方はコチラ👉

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:69.2
  • Avg Retweets per Tweet:441.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 500 tweets

账号的互动率较高,主要通过抽奖活动和品牌合作来提升用户的参与度。用户经常通过转发和提及标签来参与活动。

69.2

Avg Likes/Tweet

441.3

Avg Retweets/Tweet

34,619

Total Likes

220,670

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

11

Median Likes

2

Median Retweets

27

75th Percentile

12,260

Top Tweet

8.34

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

75.2%

Original

4.6%

Replies

11.0%

Retweets

9.2%

Quotes

0.0%

Threads

0.0%

With Media

90.8%

With Links

3.6%

With #Tags

15.6%

With @Mentions

98.4%

With Emojis

159

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.84

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.4%

Weekday Posts

24.6%

Weekend Posts

Top Hashtags

#raxy (2) #raxybeautybox (2) #raxystyle公式アンバサダー (2) #キャンメイク (1) #ラブライナー (1) #sitrana (1) #kate (1) #セザンヌ (1) #マキアージュ (1) #インテグレート (1)

Most Mentioned

@raxybeautybox (45) @namiho_cosme (14) @raxybeautyboxをフォロー (6) @smartnews_ja (4) @raxybeautyboxをフォロー (3) @sayuri_hyodo (2) @rakutengroupjp (2) @chipi0018 (2) @j8nm81 (2) @raraeminet (2)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 376 (75%)
Replies 23 (5%)
Retweets 55 (11%)
Quote Tweets 46 (9%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 55 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

目标受众主要是对美妆感兴趣、喜欢订阅服务的女性群体。用户倾向于参与抽奖活动,并愿意分享他们的使用体验。

Average

Audience Quality

26.0%

Suspicion Index

12.6%

Low-Quality %

84

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

24.7%

Empty Bio

1.1%

<10 Tweets

45.2%

Mass Following (>2K)

0.0%

New (<90 days)

60.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.3%

No URL

0.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

33,949,884

Total Potential Reach

84

Median Follower Reach

401

75th Percentile Reach

14.9%

>1K followers

0.7%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

95.7%

Creators

47,871 accounts

3.2%

Consumers

1,591 accounts

1.1%

Dormant

538 accounts

84

Verified Followers

0.17% of total

0.1%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

日本 (1,782) Japan (429) 日本 東京 (213) 東京 (155) 北海道 (126) 大阪 (120) 東京都 (103) 関西 (102) 日本 大阪 (88) 関東 (82)

110

Verified Followers

0.19% of total

2,229

Protected Accounts

3.81% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@RakutenJP 1,360,688 E-commerce Shopping, Sales, Services
@RakutenTravelJP 508,125 Travel Travel, Accommodation, Campaigns
@k2smz 457,455 Singer music, singing, audio engineering
@Mimi4_TV 436,553 - -
@TANITAofficial 330,090 Company health, wellness, technology
@can2525can 266,462 Idol Concafe, Escape, Gaming
@Rakuten_Mobile 172,033 Telecommunications mobile services, campaigns, events
@oggi_jp 169,402 Fashion Editor Fashion, Beauty, Women's empowerment
@virtualworks1 158,366 Cognitive Scientist brainwashing, cognitive science, virtual doctor
@PRTIMES_JP 150,785 PR Manager News, Press Releases, Communication

Top Keywords in Follower Bios

rt (1,765) twitter (1,080) ol (521) dm (434) love (396) line (346) mama (339) rtrt (333) instagram (325) youtube (244)

Top Hashtags in Follower Bios

#ホ (586) #懸賞 (421) #懸賞好きさんと繋か (404) #ラリファミリー (366) #かふ便 (304) #コハ (269) #懸賞仲間募集中 (249) #セ (217) #懸賞垢さんと繋か (211) #ひ (168)

44,401

Followers With Bio

14,167

Followers Without Bio

75.81%

% With Bio

24.19%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

56,090

Combined Engagement

6,383

Total Likes

49,707

Total Retweets

11,218

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

美容 化妆品 抽奖活动 品牌合作 用户互动
楽天RAXY
@RAXYBeautyBox

/ HERA×RAXY ✨プレゼントキャンペーン開催✨ \ 今だけ限定🤩300名様に センシュアルヌードシリーズの ミニサイズリップ3種類をプレゼント💝 見逃せません✨ ■応募方法■ 1️⃣ @RAXYBeautyBoxをフォロー 2️⃣ このツイートをRT 締切 3/30 23:59まで❤️ 今すぐ応募してみて♪ 商品の詳細はこちら👇🏻 https://t.co/UungUl31Bt

2023-03-21
Retweets: 9,998 Likes: 2,262 Engagement: 12,260
楽天RAXY
@RAXYBeautyBox

RT @RakutenFarm: / 野菜🥗を食べて健康的な食生活を送ろう🍽 \ #楽天ファーム の #EatGreenキャンペーン 🌱   フォロー&RTで #抽選 で3名様に #楽天ポイント 10,000ポイント!🎁✨ 応募方法 ①@RakutenFarm をフォロー…

2022-10-05
Retweets: 12,019 Likes: 0 Engagement: 12,019
楽天RAXY
@RAXYBeautyBox

✨JO MALONE LONDON×RAXYプレゼントキャンペーン開催✨ 今だけ限定30名様にJO MALONE LONDON人気アイテムセットをプレゼント💝 応募方法はRAXYのアカウントをフォロー&amp;この投稿をRTするだけ! 応募締切は1/15 23:59!今すぐ応募してみて♪ https://t.co/pdKpSb5EM8

2023-01-06
Retweets: 8,927 Likes: 2,177 Engagement: 11,104
楽天RAXY
@RAXYBeautyBox

/ オルビス×RAXY ✨プレゼントキャンペーン開催✨ \ 抽選で30名様に、 オルビスのリンクルブライトUVプロテクター をプレゼント🎁 リニューアルしたばかりの高機能日焼け止めが手に入るチャンス🤩 ■応募方法■ ①@RAXYBeautyBox をフォロー ②このツイートをRT 締切2023年3月2日 23:59まで♡ https://t.co/kJrnjfSQim

2023-02-21
Retweets: 8,765 Likes: 1,944 Engagement: 10,709
楽天RAXY
@RAXYBeautyBox

RT @RAXYBeautyBox: / HERA×RAXY ✨プレゼントキャンペーン開催✨ \ 今だけ限定🤩300名様に センシュアルヌードシリーズの ミニサイズリップ3種類をプレゼント💝 見逃せません✨ ■応募方法■ 1️⃣ @RAXYBeautyBoxをフォロー…

2023-03-27
Retweets: 9,998 Likes: 0 Engagement: 9,998

Key Insights & Takeaways

账号通过抽奖活动和品牌合作来提高用户参与度 内容以美容和化妆品为主,强调用户分享和互动 使用话题标签鼓励用户参与并扩大影响力

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 61,256
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @RAXYBeautyBox reveals an well-established Twitter presence with 61,256 followers. The account demonstrates a content-creator strategy, averaging 510.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025