Rachael Ray In Season
Official Twitter feed for @rachaelray's magazine, Rachael Ray In Season. Get the mag at https://www.magazine.store/rachaelray!
67,503
Followers
815
Following
22,189
Tweets
6.7
Avg Engagement
904
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RachaelRayMag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-08
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,199
- Avg Likes per Tweet:5.3
- Avg Retweets per Tweet:1.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,199 tweetsThe account has average engagement with around 119 likes and 12 retweets per tweet. The engagement appears to be consistent but not highly interactive.
5.3
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
17,032
Total Likes
4,437
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
8
75th Percentile
595
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
96.2%
Original
0.6%
Replies
2.6%
Retweets
0.7%
Quotes
0.0%
Threads
0.1%
With Media
99.2%
With Links
6.7%
With #Tags
7.1%
With @Mentions
8.9%
With Emojis
106
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.26
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
74.4%
Weekday Posts
25.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 82 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely fans of Rachael Ray, food enthusiasts, and followers of celebrity culture. They are interested in lifestyle content, entertainment news, and magazine features.
Average
Audience Quality
30.6%
Suspicion Index
32.1%
Low-Quality %
17
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.7%
Empty Bio
43.3%
<10 Tweets
14.6%
Mass Following (>2K)
0.0%
New (<90 days)
62.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.7%
No URL
29.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,786,036
Total Potential Reach
17
Median Follower Reach
104
75th Percentile Reach
4.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.2%
Creators
3,318 accounts
23.5%
Consumers
2,353 accounts
43.3%
Dormant
4,329 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
27
Verified Followers
0.27% of total
981
Protected Accounts
9.81% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NOH8Campaign | 798,963 | Activism | equality, bullying, discrimination |
| @cindytrimm | 500,387 | Motivational Speaker | Empowerment, Activation, Summit |
| @Cinnabon | 233,757 | Bakery | food, dessert, social media |
| @maxpradera | 166,367 | Journalist | radio, television, writing |
| @CarsonKressley | 130,630 | Stylist | television, fashion, styling |
| @its_for_sale | 97,499 | Realtor | investment, residential, realtor |
| @womensfunding | 90,338 | Philanthropy | gender justice, equality, philanthropy |
| @JanRomes | 71,137 | Author | Romance, Women's fiction, Reading |
| @CoolmanKhalanga | 59,306 | Doctor | Music, Culture, Radio |
| @carzzone | 58,886 | Auto Repair | Cars, Repair, Maintenance |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,533
Followers With Bio
3,467
Followers Without Bio
65.33%
% With Bio
34.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,199 analyzed1,563
Combined Engagement
579
Total Likes
984
Total Retweets
313
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
.@chrissyteigen's new show #BringTheFunny premieres tonight! When we sat down with the social media superstar, she shared what it was like working with co-judges Jeff Foxworthy and Kenan Thompson. Full interview: https://t.co/UFEXF3654x https://t.co/6MUT7PActH
RT @MSNBC: Rachael Ray joins @Morning_Joe to discuss her pledge to donate $4M to help feed families during the coronavirus pandemic. "John and I don’t have human children – this is how we give back to the next generation." https://t.co/7NUPgOxTn0
RT @rachaelray: Today is a big bday. What have I learned in 50 years? My favorite 4 letter words: food, wine and LOVE. My favorite 9 letter word: gratitude 🙏.
RT @rachaelray: This is what’s left of our house, today. Sharing our story + what we’ve learned in a very unusual @rachaelrayshow premiere. Thank you to all our first responders, viewers + friends for their unending support. We are very grateful and mindful of how fortunate we ar
RT @foodandwine: From a neighborhood charmer in Philly to a hands-in-the-air-like-you-just-don’t-care NOLA butcher shop, here are the 10 best new places in America to eat right now—our 2019 Best New Restaurants. #FWBNC https://t.co/poDRFIMLh5
Key Insights & Takeaways
The account frequently highlights celebrity collaborations and new magazine issues. It uses a mix of promotional and celebratory content to engage followers. The bio and top tweets emphasize the magazine's brand and its connection to popular culture.
Strengths
- + Established follower base of 67,503
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RachaelRayMag reveals an growing Twitter presence with 67,503 followers. The account demonstrates a content-creator strategy, averaging 6.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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