Tweets Analysis - Keyword: @persiluk
Overview
Total number of tweets analysed
32
Earliest tweet was on
2023-03-22
Latest tweet was on
2023-03-31
Tweets covering
8 days
Average age of authors' accounts
10 years
Summarization
Unilever's laundry brand, Persil UK, has donated food to a community hub in partnership with UL Partnerships. Persil UK has also added QR codes to their packaging to provide more accessibility for blind and partially sighted shoppers. The brand aims to work with other accessibility apps to provide wider integration. The brand has been recognized with awards for their initiatives. However, some users have questioned the amount of packaging used and the transparency of the brand regarding their vegan capsules.
Topic Modeling
- Charitable efforts and community involvement (e.g. food donations, partnerships with organizations like Bridge Community Hub)
- Accessibility initiatives (e.g. new Accessible QR code on packaging for blind/partially sighted individuals)
- Education and character development (e.g. Year 6 Prep Student Leadership team, DirtIsGoodProject)
- Environmental concerns (e.g. reducing packaging)
- Customer inquiries about product ingredients and vegan certification
Emotional Analysis
The tweets express a range of emotions including pride and gratitude for the Year 6 Prep Student Leadership team's charitable donation, excitement for the accessibility improvements being made for blind and partially sighted individuals, frustration with the amount of packaging used by Persil, and requests for transparency regarding the vegan status of Persil products. Additionally, there is some criticism of the role of the RNIB in corporate disability awards-bait announcements. Overall, there is a mix of positive and negative emotions expressed in the tweets.
Trend Analysis
- The introduction of Accessible QR codes by PersilUK to enhance the shopping experience for the visually impaired
- PersilUK's partnership with schools and communities to promote education with character and social responsibility through projects such as the DirtIsGoodProject
- Unilever's efforts towards improving product accessibility for visually impaired consumers through QR codes, plastic-free packaging and partnership with accessibility apps
- Questions and concerns raised by consumers on PersilUK's packaging, vegan-friendly status of their products, and response time on customer inquiries
- Award recognition and appreciation for PersilUK's creative work and client partnerships
Types of Tweets
Number of Retweets
7
Percentage of total tweets
21%
Number of Original tweets
13
Percentage of total tweets
40%
Number of tweets that contain Mentions
32
Percentage of total tweets
100%
Number of tweets that were Replies
9
Percentage of total tweets
28%
Number of tweets that were Quotes
5
Percentage of total tweets
15%
Number of tweets that contain Hashtags
7
Percentage of total tweets
21%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 12 |
| Twitter for Android | 9 |
| Twitter for iPhone | 7 |
| CoSchedule | 1 |
| TweetDeck | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Unilever | Unilever | Welcome to the Unilever newsroom. The home of purpose-led, future-fit business. 💙🧑🏻🤝🧑🏿🌏 #UniquelyUnilever | 238,901 |
| MMMagTweets | Mobile Marketing | Keeping you up to date with the global mobile marketing industry 📱 | 27,003 |
| wjec_cbac | WJEC | Providing trusted bilingual qualifications and reliable assessment across Wales. For our Ofqual reformed qualifications, follow @Eduqas. Cymraeg: @CBAC_WJEC | 17,205 |
| UnileverUKI | Unilever UK & IRE | The latest corporate and sustainability news from Unilever UK & Ireland. | 11,993 |
| UnitedLearning | United Learning | Bringing out the best in everyone. 💡 A national group of over 90 schools, educating over 60,000 pupils. | 11,679 |
| elizejackson | Liz Jackson | Founding Member @DisabledListOrg * Curator https://t.co/bBX4TJJEji * #DisabilityDongle * Succeeding Downwards * she/sir | 11,053 |
| betterRetailing | betterRetailing | Exclusive news and insights for the convenience channel Connecting you to retail success 📈 | 7,536 |
| GraysonGoal | Grayson (he/they) | 🏳️🌈♿️🏳️⚧️ #SJIA #ADHD #Neurodivergent | DEIB nerd, writer, activist, researcher, polymath | member @TransJA | @ChronicSexChat + comms for @transcarecollab | 7,442 |
| ThePeoplesHubUK | The Peoples Hub | The Peoples Hub helping communities across the world with real life solutions https://t.co/ySXUvg9eMx #GlobalGatherings #SocEnt #AdasArmy | 5,987 |
| ShelfLifedotie | ShelfLife.ie | Largest independently audited grocery retail FMCG trade circulation in Ireland | 5,718 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| ThePeoplesHubUK | The Peoples Hub | The Peoples Hub helping communities across the world with real life solutions https://t.co/ySXUvg9eMx #GlobalGatherings #SocEnt #AdasArmy | 6,582 |
| GraysonGoal | Grayson (he/they) | 🏳️🌈♿️🏳️⚧️ #SJIA #ADHD #Neurodivergent | DEIB nerd, writer, activist, researcher, polymath | member @TransJA | @ChronicSexChat + comms for @transcarecollab | 5,306 |
| MMMagTweets | Mobile Marketing | Keeping you up to date with the global mobile marketing industry 📱 | 3,649 |
| Unilever | Unilever | Welcome to the Unilever newsroom. The home of purpose-led, future-fit business. 💙🧑🏻🤝🧑🏿🌏 #UniquelyUnilever | 3,201 |
| JonHarperFF | Jon Harper FRSA | CEO of Future Foundations @FutureFound, Co-Founder of @FutureSolOnline | RSA Fellow | #EnactusAlumni #GlobalSocialLeaders #AWSGetIT #dirtisgoodproject | 3,194 |
| betterRetailing | betterRetailing | Exclusive news and insights for the convenience channel Connecting you to retail success 📈 | 2,678 |
| ShelfLifedotie | ShelfLife.ie | Largest independently audited grocery retail FMCG trade circulation in Ireland | 2,311 |
| FutureFound | Future Foundations | We design & deliver pioneering training programmes for young people globally 🌍 15 years’ experience | 100+ countries reached | 100k+ young people impacted ⭐ | 2,163 |
| andrewlone28 | andrew lone | love rugby ,Glasgow warriors,Scotland,lion's,Celtic and listening to @talksport + @talksport2 #rugbyshow and follow @rugbyunited family | 1,977 |
| MelyniB | Melyni Bronson | American mom/wife to English kids/hubby and living in the UK. Devout #PhiladelphiaEagles fan. Loving the world of @masterclassing! Opinions here are all my own. | 1,795 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| SyedZai11232644 | - | 4 |
| just_call_me_DK | - | 2 |
| JonHarperFF | CEO of Future Foundations @FutureFound, Co-Founder of @FutureSolOnline | RSA Fellow | #EnactusAlumni #GlobalSocialLeaders #AWSGetIT #dirtisgoodproject | 2 |
| UnileverUKI | The latest corporate and sustainability news from Unilever UK & Ireland. | 2 |
| BurnbraeBull | Official Twitter account for West of Scotland Rugby. It's all about the red & yellow. | 1 |
| wjec_cbac | Providing trusted bilingual qualifications and reliable assessment across Wales. For our Ofqual reformed qualifications, follow @Eduqas. Cymraeg: @CBAC_WJEC | 1 |
| kiwi_curly | Deaf. NZSL (second language). Cis/she/her. Pākehā. Advocate for accessibility & inclusion. Trans rights are human rights | 1 |
| elizejackson | Founding Member @DisabledListOrg * Curator https://t.co/bBX4TJJEji * #DisabilityDongle * Succeeding Downwards * she/sir | 1 |
| betterRetailing | Exclusive news and insights for the convenience channel Connecting you to retail success 📈 | 1 |
| andrewlone28 | love rugby ,Glasgow warriors,Scotland,lion's,Celtic and listening to @talksport + @talksport2 #rugbyshow and follow @rugbyunited family | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1639255403262533633 | Our laundry brand @persiluk has added a new Accessible QR code to their packs. Developed by @ZapparApp and in partnership with @RNIB, the aim is to provide the UK’s 2 million blind and partially sighted people with a more inclusive shopping experience🛍️ https://t.co/5XxHiOZrap https://t.co/raEJJhgzgm | 3 |
| 1639787710519885827 | @persiluk We know you like a challenge……can you bring us back to 🔴🟡? https://t.co/e42woeqojl | 3 |
| 1640820778034925571 | How does @Unilever and @persiluk expect blind people to know what is in this video? At some point, we need to have a frank discussion about the problematic role @RNIB plays in these corporate disability awards-bait announcements. https://t.co/lcdzXGTC93 | 2 |
| 1638934020376461312 | Our Year 6 Prep Student Leadership team donated an amazing 27 crates of food to the Bridge Community Hub as part of their ongoing @UL_Partnerships Changemaker Journey. Thank you to everyone who donated! @Persiluk #EducationwithCharacter #DirtIsGoodProject https://t.co/chvfe3wmDH | 2 |
| 1641714476998094850 | Having worked with the #DirtIsGoodProject, we are excited to launch two new Community Challenge briefs for the National/Foundation Skills Challenge Certificate. Discover the briefs on our website: https://t.co/P4TQUPxEyY @FutureFound @globalactplan @persiluk https://t.co/lfnvmeKkIl | 1 |
| 1641015544353636352 | @persiluk does your laundry sanitiser kills mould / mildew? | 0 |
| 1639158939026685953 | @MinsterSchool @persiluk @FutureFound @UL_Partnership Thank you @UL_Partnership | 0 |
| 1638585501409058826 | Hi @UnileverUKI @persiluk. Are your Persil 3 in 1 bio pods/capsules Vegan? Do your capsules /pods contain animal fats /products? | 0 |
| 1638587102907572236 | @persiluk Can you provide a Yes /No answer here please? I tired via your website, still haven't received an answer. | 0 |
| 1638591896149803008 | @persiluk Hi just sent you a DM message. I don't understand why you have to be secretive about your capsules being Vegan /Not vegan. I think everyone would appreciate the transparency. Hoping for a quick reply | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638934020376461312 | Our Year 6 Prep Student Leadership team donated an amazing 27 crates of food to the Bridge Community Hub as part of their ongoing @UL_Partnerships Changemaker Journey. Thank you to everyone who donated! @Persiluk #EducationwithCharacter #DirtIsGoodProject https://t.co/chvfe3wmDH | 12 |
| 1639255403262533633 | Our laundry brand @persiluk has added a new Accessible QR code to their packs. Developed by @ZapparApp and in partnership with @RNIB, the aim is to provide the UK’s 2 million blind and partially sighted people with a more inclusive shopping experience🛍️ https://t.co/5XxHiOZrap https://t.co/raEJJhgzgm | 9 |
| 1639787710519885827 | @persiluk We know you like a challenge……can you bring us back to 🔴🟡? https://t.co/e42woeqojl | 9 |
| 1638964576862498816 | We’re improving pack accessibility for the UK’s 2M blind and partially sighted people. From the end of this month @persiluk’s capsules in plastic-free packaging and Ultimate Liquids will feature new enhanced Accessible QR codes. Discover more 👇 | 8 |
| 1641435309442482179 | At Unilever, we are making our @persiluk packs more accessible with a new enhanced Accessible QR code that gives access to product information. Our ambition is to work with other accessibility apps to support wider integration of the technology👇 https://t.co/5XxHiOZrap https://t.co/X2HcucPvKS | 6 |
| 1640820778034925571 | How does @Unilever and @persiluk expect blind people to know what is in this video? At some point, we need to have a frank discussion about the problematic role @RNIB plays in these corporate disability awards-bait announcements. https://t.co/lcdzXGTC93 | 5 |
| 1638940170144628737 | @MinsterSchool @persiluk @UL_Partnership Wow! Well done Year 6 Changemakers, this is brilliant to see and what a positive difference you will be making to your local community. Thank you for sharing with us. #DirtIsGoodProject | 2 |
| 1641714476998094850 | Having worked with the #DirtIsGoodProject, we are excited to launch two new Community Challenge briefs for the National/Foundation Skills Challenge Certificate. Discover the briefs on our website: https://t.co/P4TQUPxEyY @FutureFound @globalactplan @persiluk https://t.co/lfnvmeKkIl | 2 |
| 1638966033535889445 | @MinsterSchool @persiluk @FutureFound @UL_Partnership Wonderful! | 1 |
| 1639276616202289153 | 🙌 First steps in making accessible product information a standard on #Packaging. @Unilever @ZapparApp @RNIB @persiluk adds world’s first #Accessible QR code to packaging to provide blind and partially sighted people a more inclusive shopping experience. https://t.co/AcmNq0c6VU https://t.co/HRcgnHv2gH | 1 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #dirtisgoodproject | 5 |
| #educationwithcharacter | 2 |
| #brandwatch | 1 |
| #newmedia | 1 |
| #greenwashingawards2023 | 1 |
| #packaging | 1 |
| #accessible | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @persiluk | 32 |
| @rnib | 7 |
| @futurefound | 5 |
| @unilever | 5 |
| @zapparapp | 5 |
| @minsterschool | 5 |
| @ul_partnership | 5 |
| @unileveruki | 4 |
| @globalactplan | 2 |
| @benandjerrys | 2 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
34
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 👇 | 2 | backhand_index_pointing_down |
| 🔴 | 2 | red_circle |
| 🟡 | 2 | yellow_circle |
| 🛍️ | 2 | shopping_bags |
| ➡️ | 1 | right_arrow |
| 🙌 | 1 | raising_hands |
| 👏 | 1 | clapping_hands |
Emojis groups
| Emoji Group | Count |
|---|---|
| Symbols | 5 |
| People & Body | 4 |
| Objects | 2 |