Tweets Analysis - Keyword: @PatrickCoffee
Overview
Total number of tweets analysed
25
Earliest tweet was on
2023-03-21
Latest tweet was on
2023-03-29
Tweets covering
8 days
Average age of authors' accounts
12 years
Summarization
The tweets discuss the controversy surrounding the WE ❤️ NYC logo redesign, with some users criticizing the lack of focus on actual actions for civic pride initiatives. Some commenters also question the effectiveness of logo changes in general, as it may not lead to any significant impact. Others suggest that the backlash may still have some value as it raises awareness for the brand. Some users share personal experiences with fraudulent ads on social media, while others comment on the declining quality of the platform itself. Overall, the tweets cover various perspectives on the topic, ranging from critiques on the logo redesign to broader discussions on social media and online marketing.
Topic Modeling
- Civic pride initiatives
- Logo redesign
- Social media impact
- Brand perception
- Advertising fraud
Emotional Analysis
The emotions expressed in these tweets are mostly negative, ranging from frustration and disappointment to anger and sarcasm. Many expressed dissatisfaction with the new WE ❤️ NYC logo and perceived it as a waste of time and money that could have been better spent on more pressing issues. The controversy surrounding the logo was also seen as a distraction from more important civic actions. Some expressed outrage at the supposed destruction of an homage to West Side Story, while others found amusement in the social media frenzy over the logo.
Trend Analysis
- Criticism of the new WE ❤️ NYC logo redesign
- Discussion of the impact of logo changes on social media
- Debating the effectiveness and impact of civic pride initiatives
- Concerns about fraudulent ads and social media experiences
- Sharing inspiring stories and encouraging pursuit of goals and dreams
Types of Tweets
Number of Retweets
6
Percentage of total tweets
24%
Number of Original tweets
0
Percentage of total tweets
0%
Number of tweets that contain Mentions
25
Percentage of total tweets
100%
Number of tweets that were Replies
19
Percentage of total tweets
76%
Number of tweets that were Quotes
2
Percentage of total tweets
8%
Number of tweets that contain Hashtags
1
Percentage of total tweets
4%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter for iPhone | 11 |
Twitter Web App | 10 |
Twitter for Android | 4 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
ischafer | Ian Schafer | Up to something big in sports media. Ownership @Queensboro_FC. 2x Exited Founder (@Kindred @DeepFocus). Advisor @rockthebells. @AAFNational Hall of Achievement. | 23,684 |
PatrickCoffee | an indispensable bespoke information hub | Wall Street Journal reporter covering marketing/advertising @wsjCMO. Ex Insider, Adweek, Mediabistro. patrick.coffee@wsj.com | 17,026 |
VranicaWSJ | Suzanne Vranica | Advertising Editor for the Wall Street Journal. Lover of marketing jargon and hater of ice cream...NOT | 15,917 |
megancgraham | Meg Graham | Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please) | 12,589 |
tommorton | Tom Morton 🇺🇦 | Global Chief Strategy Officer at @rga. Media, new economy, brands, marketing, design, culture, politics. Sometimes @drsamueljohnson & @balearicbaloney. | 11,172 |
aexm | Ana Milicevic | Wartime consigliere | Entrepreneur mixing media, technology, advertising, marketing, & commerce | Co-founder of Sparrow Advisers | I fix the hard problems | 9,027 |
janthonylong | John Long | Executive Creative Director, @LGUS. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby Awards Judge. 🇺🇸/🇮🇹 | 7,509 |
BennettDBennett | Bennett D. Bennett ♠️ | Creative director. Content strategist. Storybuilder. Home teams: Aerialist / 600 & Rising / Allyship & Action | 7,142 |
DannyGroner | Danny Groner | Director of Growth PR, Forecast Labs, an investment group. We can help you grow. Email me at Daniel_Groner@comcast.com. My newsletter: https://t.co/RWzlM6IKHQ. | 4,669 |
maryamb | maryamb | Proud NYer. Co-founder NYCNext. Serial CMO. | 4,561 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
ischafer | Ian Schafer | Up to something big in sports media. Ownership @Queensboro_FC. 2x Exited Founder (@Kindred @DeepFocus). Advisor @rockthebells. @AAFNational Hall of Achievement. | 8,714 |
BennettDBennett | Bennett D. Bennett ♠️ | Creative director. Content strategist. Storybuilder. Home teams: Aerialist / 600 & Rising / Allyship & Action | 5,047 |
rowast | ro·wa·st | I hate all of you deeply and equally. He/Him | 3,879 |
tracee | Tracee | #Communications pro specializing in #PA, #AR, #B2B, #B2C markets; I work hard so that my #rescuecats have the best lives ❤️ | 3,652 |
GK_Ventures | Greg Kahn | GK Digital Ventures | I invest in/advise on Web 2.5 — the intersection of tech, media and advertising. CEO, GK Digital Ventures & @EmergingTechX. | 3,045 |
tommorton | Tom Morton 🇺🇦 | Global Chief Strategy Officer at @rga. Media, new economy, brands, marketing, design, culture, politics. Sometimes @drsamueljohnson & @balearicbaloney. | 2,955 |
thejongardner | Jonathan Gardner | Your favorite rapper's favorite wrapper. Marketing and comms. Working at the intersection of tech and content. | 2,402 |
seanmfdineen | Sean M. Dineen | Picking at patterns across culture, technology & commercial creativity. By day, agency/freelance writing, messaging, and strategy for brands you trust & fear. | 2,246 |
mikelotus | Mike Confoy 🇺🇸 ≠ 🇷🇺, 🇺🇦 ≠ 🇷🇺 | Enterprise SOA Architect now security software all I can say. History, Texas A&M University, U of Michigan, https://t.co/jYGIsJNg5f https://t.co/9LT4JItu2b | 2,169 |
aexm | Ana Milicevic | Wartime consigliere | Entrepreneur mixing media, technology, advertising, marketing, & commerce | Co-founder of Sparrow Advisers | I fix the hard problems | 2,046 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
seanmfdineen | Picking at patterns across culture, technology & commercial creativity. By day, agency/freelance writing, messaging, and strategy for brands you trust & fear. | 2 |
maryamb | Proud NYer. Co-founder NYCNext. Serial CMO. | 2 |
BennettDBennett | Creative director. Content strategist. Storybuilder. Home teams: Aerialist / 600 & Rising / Allyship & Action | 1 |
janthonylong | Executive Creative Director, @LGUS. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby Awards Judge. 🇺🇸/🇮🇹 | 1 |
tommorton | Global Chief Strategy Officer at @rga. Media, new economy, brands, marketing, design, culture, politics. Sometimes @drsamueljohnson & @balearicbaloney. | 1 |
thejongardner | Your favorite rapper's favorite wrapper. Marketing and comms. Working at the intersection of tech and content. | 1 |
rowast | I hate all of you deeply and equally. He/Him | 1 |
mikelotus | Enterprise SOA Architect now security software all I can say. History, Texas A&M University, U of Michigan, https://t.co/jYGIsJNg5f https://t.co/9LT4JItu2b | 1 |
megancgraham | Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please) | 1 |
ksollie45 | - | 1 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1639632602721136640 | If you're going to launch a civic pride initiative, focus people's attention on the actions, not on a superficial redesign. I unpack the WE ❤️ NYC logo controversy with @PatrickCoffee for @wsjCMO. https://t.co/Et5FTE6y7E | 2 |
1641198003406147586 | @PatrickCoffee Ah, the "all PR is good PR" fallacy again. | 0 |
1639249832182259713 | @VranicaWSJ @PatrickCoffee incredible how many comments I’ve seen about this on all social platforms…LinkedIn, in particular | 0 |
1638277232006254612 | @PatrickCoffee I had no idea that these methods existed! This is amazing to learn about. Check out my, TL - I retweeted it:, | 0 |
1638428308919517184 | @ProfessorToasts @PatrickCoffee @DollyDeighton Maybe your Web browser has an Ad blocker? | 0 |
1638452325957107713 | @MHicks999 @ProfessorToasts @PatrickCoffee @DollyDeighton Maybe they have muted the shit like I have and that's all that is left on this maga sewer. | 0 |
1638470612220801025 | @mikelotus @MHicks999 @PatrickCoffee @DollyDeighton Yeah it's gone downhill for sure. I'm impressed at the decline in the last 4 months. | 0 |
1638619108647538688 | @PatrickCoffee Almost every day, I report some fraudulent ad and the entity promoting it on Facebook, from entities selling counterfeit luxury brands to those impersonating the USPS selling stamps for cheap. Buzzkill on the social media experience. | 0 |
1639248945074323457 | @PatrickCoffee Logo changes have become social media’s biggest blood sport! Net impact likely Zero. But so fun to watch. | 0 |
1639249466266877955 | @PatrickCoffee What a waste of time and money. They could’ve put that $2M to use cleaning up the streets and fixing some of the problems 52% of NYers have, and used a survey to measure sentiment after that. | 0 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1639632602721136640 | If you're going to launch a civic pride initiative, focus people's attention on the actions, not on a superficial redesign. I unpack the WE ❤️ NYC logo controversy with @PatrickCoffee for @wsjCMO. https://t.co/Et5FTE6y7E | 4 |
1639248945074323457 | @PatrickCoffee Logo changes have become social media’s biggest blood sport! Net impact likely Zero. But so fun to watch. | 4 |
1639251164574146560 | @PatrickCoffee Maybe a top 10 disastrous new logo rollout | 2 |
1639249832182259713 | @VranicaWSJ @PatrickCoffee incredible how many comments I’ve seen about this on all social platforms…LinkedIn, in particular | 1 |
1641198003406147586 | @PatrickCoffee Ah, the "all PR is good PR" fallacy again. | 1 |
1640847100584837120 | @PatrickCoffee There's this: https://t.co/JITiDMjVuW | 1 |
1640786933961080833 | @PatrickCoffee outrageous how dare they destroy the homage to west side story that i just noticed upon seeing the logo for the very first time ever | 0 |
1640583942205059072 | @ischafer @PatrickCoffee WE❤️CRITICS. What's more NYC? | 0 |
1640583724189249539 | @GK_Ventures @VranicaWSJ @PatrickCoffee Which might make one argue = impact that $ can't buy @VranicaWSJ / also as @PatrickCoffee diligently reports, not a rebrand, rather a new brand for NyC. | 0 |
1640190118324469760 | @PatrickCoffee @DollyDeighton somehow, Head Twiat sees a clear path to $250B valuation. | 0 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#engagement | 1 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@patrickcoffee | 26 |
@dollydeighton | 5 |
@vranicawsj | 3 |
@wsjcmo | 2 |
@mhicks999 | 2 |
@professortoasts | 2 |
@ischafer | 1 |
@gk_ventures | 1 |
@tommorton | 1 |
@mikelotus | 1 |
Top 10 mentions

Wordcloud of Tweets

Emojis
Average number of emojis used per tweet
20
Emojis used in tweets
Emoji | Count | Emoji Text |
---|---|---|
❤️ | 5 | red_heart |
Emojis groups
Emoji Group | Count |
---|---|
Smileys & Emotion | 5 |