NielsenIQ - Tweet Data Analysis
Tweets Analysis - Keyword: @NielsenIQ
Published March 8, 2023
Overview
Tweets covering
8 days
Latest tweet was on
2023-02-21
Earliest tweet was on
2023-02-13
Total number of tweets analysed
43
Average age of authors' accounts
10 years
Summarization
This thread features several conversations from various sources discussing consumer patterns, purchasing habits, and sustainable products and practices. Specifically, consumers are looking to cut back in out-of-home dining, clothing and apparel, and out-of-home entertainment, while environmentally and socially responsible products are seeing sales growth. Additionally, there was mention of a new store count in the US, with Illinois ranking in the top 10 states, as well as a discussion of the effects of inflation on Italian consumers. Finally, there was an announcement that NielsenIQ has named Emilie Darolles as their director general for Western Europe.
Topic Modeling
- Consumer shopping patterns
- Environmental and social responsibility
- Convenience stores
- European innovation in menus
- Impact of inflation on consumer spending
Emotional Analysis
The tweets express a variety of emotions, from enthusiasm for upcoming events to frustration over lack of stock delivery. There is a sense of optimism as people look forward to the Career Conversations event and the NielsenIQ Innovation in Menus Award. People are also feeling hopeful as they recognize the potential of environmentally and socially responsible products. There is a sense of worry and concern over the declining consumer shopping patterns, the formula shortage, and the impact of inflation on Italian consumers. Finally, there is an underlying feeling of anticipation as people look forward to new research and data from NielsenIQ.
Trend Analysis
- Consumer Shopping Patterns
- Environmental & Social Responsible Products
- Inflation & Impact on Consumer Spending
- Convenience Store Growth
- Industry Awards & Recognitions
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
8
18% of total
Number of Original tweets
30
69% of total
Number of tweets that were Quotes
0
0% of total
Number of tweets that were Replies
5
11% of total
Number of tweets that contain Hashtags
20
46% of total
Number of tweets that contain Mentions
43
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter Web App | 15 |
| Twitter for iPhone | 9 |
| HubSpot | 4 |
| Sprout Social | 3 |
| Twitter for Android | 3 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| ElInformanteMX | EL INFORMANTE 🇲🇽 | Plataforma Nacional Digital de Radio, Televisión y Periódico Impreso Diario, Transmitiendo desde la #CDMX a todo el País. Copyright 2023 | 262,661 |
| Forbes_es | Forbes_es | Nada personal, solo #negocios. | 98,165 |
| PdelaPublicidad | Periódico PublicidAD | Te ofrecemos toda la información sobre el sector de la #publicidad y el #marketing en: edición impresa mensual, newsletter diario, Redes Sociales y nuestra web. | 66,044 |
| StartUpLoansUK | Start Up Loans | Part of the @BritishBBank, #StartUpLoans is UK government-backed programme to provide advice, loans and mentoring to start up businesses | 35,913 |
| WineNewsIt | WineNews | Il twitter feed ufficiale di Winenews.it, report sul mondo del #vino: news, trend, foto e video su #wine #food #enogastronomia #cucina #agricoltura #enoturismo | 23,098 |
| RepubblicaAF | Repubblica A&F | Il supplemento finanziario de il lunedì de la Repubblica | 20,141 |
| financialfood | Financial Food | El portal de los profesionales de la distribución y de la industria alimentaria. También podéis encontrarnos en LinkedIn y Facebook, así como en nuestra web. | 11,892 |
| MatthewClarkLtd | Matthew Clark | 🍷 Wine, Beers, Spirits and more🚚 Supplying the UK on-trade🍻 the experience matters🔞 | 10,168 |
| ECSU | Elizabeth City State University | The official Twitter account for Elizabeth City State University. Come to Discover. Leave to Conquer. #ECSU #VikingPride | 7,206 |
| rominarr | Romina Román Pineda | Periodista desde hace 20 años. Conductora de radio en Salud, Dinero y Amor en Acir. Columnista en la Silla Rota. Fui reportera en EL UNIVERSAL y El Economista | 6,518 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| ElInformanteMX | EL INFORMANTE 🇲🇽 | Plataforma Nacional Digital de Radio, Televisión y Periódico Impreso Diario, Transmitiendo desde la #CDMX a todo el País. Copyright 2023 | 220,003 |
| MatthewClarkLtd | Matthew Clark | 🍷 Wine, Beers, Spirits and more🚚 Supplying the UK on-trade🍻 the experience matters🔞 | 7,474 |
| DarrylLopes | D-LO 🐺 | Domain Broker / Author / https://t.co/0yjxlm2KCL | 6,597 |
| rominarr | Romina Román Pineda | Periodista desde hace 20 años. Conductora de radio en Salud, Dinero y Amor en Acir. Columnista en la Silla Rota. Fui reportera en EL UNIVERSAL y El Economista | 5,661 |
| Forbes_es | Forbes_es | Nada personal, solo #negocios. | 4,814 |
| vjmahon | 💧Vince Mahon | Lives in Aireys Inlet, Victoria, Australia. A keen interest in political issues. | 4,811 |
| tee_ganbold | teeganbold 🌱🍵🌎 | Founder & Chair @open_esg & @esg_dao. Making sustainability simple for all. Positive business behavior with incentives. Regenerate capitalism. | 4,169 |
| financialfood | Financial Food | El portal de los profesionales de la distribución y de la industria alimentaria. También podéis encontrarnos en LinkedIn y Facebook, así como en nuestra web. | 3,420 |
| DominickAlbano3 | Dominick Albano | Business savvy mind. Purpose driven heart. #CSR #ContentMarketing #PublicSpeaking #Creative #Leadership | 2,653 |
| PotentialCom | Potential | Potential is an innovative online empowerment platform offering a range of educational solutions for enterprises. | 2,538 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| tribalimpact | B2B Social Selling and Employee Branding Agency. Follow us for the latest #SocialSelling, #EmployeeAdvocacy and #SocialMedia news 👏 | 3 |
| AbfInvestor | Associated British Foods $ABF Investor #ABFViews my ownhttps://t.co/R9Zpwg3HTQ | 1 |
| financialfood | El portal de los profesionales de la distribución y de la industria alimentaria. También podéis encontrarnos en LinkedIn y Facebook, así como en nuestra web. | 1 |
| SDyAmor | Todo pasa por allí. @889Noticias El primer programa de radio que combina la cobertura de temas de bienestar, finanzas y negocios. Lunes y jueves 21:00 horas | 1 |
| SomeOfEvrything | I'm not pessimistic; I'm not optimistic. I'm realistic. How you interpret what I say is your problem, not mine. Straight, born female, always female ♥ | 1 |
| StartUpLoansUK | Part of the @BritishBBank, #StartUpLoans is UK government-backed programme to provide advice, loans and mentoring to start up businesses | 1 |
| WineNewsIt | Il twitter feed ufficiale di Winenews.it, report sul mondo del #vino: news, trend, foto e video su #wine #food #enogastronomia #cucina #agricoltura #enoturismo | 1 |
| YuitoYamada_ | @McKinsey Partner in Tokyo & co-leader of #Sustainability in Asia. Focus: sustainability, climate risk strategies, sustainable agriculture, decarbonization. | 1 |
| birraBUZZ | Amo la #Birra e poche altre cose. -- DM per collaborazioni-- SE MI SEGUI HAI ALMENO 51 ANNI | 1 |
| esg_dao | - | 1 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1625926714214711307 | L’#inflazione taglia i #consumi degli italiani. E il #vino, nel secondo semestre 2022, perde il 6%. #Dati @NielsenIQ: crescono le #famiglie in difficoltà, tagli in vista per il segmento del … | 2 |
| 1625331534222831618 | Hoy en @SDyAmor nos acompaña como conductora invitada @anitarosas editora de @eleconomista y hablaremos de los patrones de consumo de los mexicanos. Cómo han cambiado? A las 9pm por @889 … | 2 |
| 1625958722815115264 | Did you know an OpenESG Score could boost your sales? According to a recent study by @McKinsey and @NielsenIQ, products claiming to be environmentally and socially responsible see sales growth. … | 1 |
| 1625197712005074960 | The #formulacrisis is still here: @NielsenIQ data shows "~13 % of formula stock has been missing from shelves over the past 8 wks." 'We’ve failed mothers and kids so much:' … | 1 |
| 1625491028802428931 | #Inflación mantiene presionados económicamente a #mexicanos | https://t.co/IDykalKDgN@NielsenIQ https://t.co/eufxgEMfmz | 1 |
| 1628066954236899331 | .@NielsenIQ nombra a Emilie Darolles directora general para Europa Occidentalhttps://t.co/DHeyEdvRRo | 0 |
| 1625495779652825088 | @DeMelloRetail @NielsenIQ How has this survey results trended? i.e. what was it like pre pandemic and during pandemic. I guessing some people are always looking to save money? | 0 |
| 1625857692656095243 | A recent store count by @NACSonline/@NielsenIQ found there are 150,174 convenience stores operating in the U.S. Illinois ranks in the top 10 states with 4,666 stores!The new count marks a … | 0 |
| 1625844547895939073 | @NielsenIQ @GeorgeGammon | 0 |
| 1625509586038915072 | Tra capi di seconda mano e materiali sostenibili, la moda green conquista gli italiani [di Salvo Cagnazzo]https://t.co/D5En43giw8 #osservaitalia #stilidivita #moda #vestiti #sostenibilità #consumi @NielsenIQ@luigi_gia | 0 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1625331534222831618 | Hoy en @SDyAmor nos acompaña como conductora invitada @anitarosas editora de @eleconomista y hablaremos de los patrones de consumo de los mexicanos. Cómo han cambiado? A las 9pm por @889 … | 9 |
| 1625464098530942976 | Some sobering stats from the most recent @NielsenIQ survey of consumer shopping patterns: Out-of-home dining (51%), clothing and apparel (48%) and out-of-home entertainment (45%) are the top 3 areas where … | 6 |
| 1627782856830341123 | Join the @CareerEcsu tomorrow for the first #careerconversations of 2023!Join via Zoom or in Griffin Hall Suite 500 to hear from @madisonpolice @firstlightwilderness and @NielsenIQ! https://t.co/xuEi0Nv0EZ | 4 |
| 1625958722815115264 | Did you know an OpenESG Score could boost your sales? According to a recent study by @McKinsey and @NielsenIQ, products claiming to be environmentally and socially responsible see sales growth. … | 4 |
| 1625857692656095243 | A recent store count by @NACSonline/@NielsenIQ found there are 150,174 convenience stores operating in the U.S. Illinois ranks in the top 10 states with 4,666 stores!The new count marks a … | 3 |
| 1625065499959693312 | NielsenIQ BASES anuncia su Premio Europeo a la Innovación en Menús 2022https://t.co/EU3rK3tYOt@nielseniq #NielsenIQ #HosteleriaEnValencia #PremioEuropeo #InnovacionMenus #GustavoZatt #Restaurantes #McDonalds #FostersHollywood #Goiko #Restauracion #BurgerKing #PizzaHut https://t.co/XhGFbf4eRb | 2 |
| 1625926714214711307 | L’#inflazione taglia i #consumi degli italiani. E il #vino, nel secondo semestre 2022, perde il 6%. #Dati @NielsenIQ: crescono le #famiglie in difficoltà, tagli in vista per il segmento del … | 2 |
| 1626263418008133632 | 👀 Research from @NielsenIQ revealed that in the opening weekend of the rugby #SixNations, total drinks value in managed pubs were up by 10% compared to the previous weekend.🍻 The … | 1 |
| 1626536010745085952 | @MatthewClarkLtd @NielsenIQ Can I suggest you put less effort into your Social Media output and more effort into delivering stock to the thousands of pubs and restaurants relying on you? … | 1 |
| 1625197712005074960 | The #formulacrisis is still here: @NielsenIQ data shows "~13 % of formula stock has been missing from shelves over the past 8 wks." 'We’ve failed mothers and kids so much:' … | 1 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #employeeadvocacy | 3 |
| #employerbranding | 3 |
| #nielseniq | 3 |
| #consumi | 3 |
| #inflazione | 2 |
| #vino | 2 |
| #dati | 2 |
| #famiglie | 2 |
| #fuoricasa | 2 |
| #frutta | 2 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @nielseniq | 40 |
| @mckinsey | 6 |
| @jjbrownbridge | 3 |
| @annabertoldini | 3 |
| @sdyamor | 2 |
| @anitarosas | 2 |
| @eleconomista | 2 |
| @889 | 2 |
| @grupoacir | 2 |
| @marielenavega | 2 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
37
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 🚨 | 3 | police_car_light |
| 📅 | 3 | calendar |
| 🔗 | 3 | link |
| 👉 | 2 | backhand_index_pointing_right |
| 👇 | 1 | backhand_index_pointing_down |
| 👀 | 1 | eyes |
| 🍻 | 1 | clinking_beer_mugs |
| 💡 | 1 | light_bulb |
| 📈 | 1 | chart_increasing |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Objects | 8 |
| People & Body | 4 |
| Travel & Places | 3 |
| Food & Drink | 1 |
Need Custom Twitter Data Analysis?
Get detailed insights on any keyword, hashtag, or account with twtData.
Get Started