National Bank Open
Official account of the National Bank Open presented by Rogers. 🏟️ Sobeys Stadium, Toronto 🏆 ATP 1000 🗓️ August 5-13, 2023 Feel Tennis 🎟️ #NBO23
57,778
Followers
607
Following
16,376
Tweets
147.2
Avg Engagement
950
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NBOtoronto's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-07-12
- Verification:No
- Location:Toronto, Canada
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:58.1
- Avg Retweets per Tweet:89.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,242 tweetsThe account maintains a high average engagement rate with likes and retweets, indicating strong audience interaction. It frequently shares content that resonates emotionally with fans, such as player celebrations and victories.
58.1
Avg Likes/Tweet
89.1
Avg Retweets/Tweet
188,368
Total Likes
288,893
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
12
Median Likes
4
Median Retweets
61
75th Percentile
96,193
Top Tweet
2.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
50.2%
Original
25.0%
Replies
16.4%
Retweets
8.3%
Quotes
0.0%
Threads
0.7%
With Media
76.2%
With Links
49.9%
With #Tags
76.6%
With @Mentions
57.7%
With Emojis
144
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.5
Reply/Original Ratio
0.51
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
71.5%
Weekday Posts
28.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 533 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes tennis enthusiasts, sports fans, and locals in Toronto. The account also targets international followers interested in ATP 1000 events.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
46
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,529,063
Total Potential Reach
46
Median Follower Reach
191
75th Percentile Reach
6.5%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,239
Protected Accounts
12.39% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,091,814 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rolandgarros | 2,448,882 | Sports Event | Tennis, Grand Slam, Paris |
| @SinghLions | 1,325,946 | Restaurateur | Food, Travel, Influencer |
| @IAMANITABAKER | 754,607 | Singer | Music, Concerts, Retirement |
| @WTFTheRealJoJo | 525,461 | Gynecologist | Beyoncé, Pokemon, Crypto |
| @livetennis | 490,643 | Sports Media | Tennis, Coverage, Independent |
| @conquerer1 | 235,202 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @rebeccagrants | 187,987 | Sportscaster | movies, TV, sports |
| @VootSelect | 171,815 | Streaming Service | Movies, Entertainment, Streaming |
| @mirtle | 170,092 | Sports Journalist | Hockey, Dad Life, Podcasting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,894
Followers With Bio
4,106
Followers Without Bio
58.94%
% With Bio
41.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed139,387
Combined Engagement
9,106
Total Likes
130,281
Total Retweets
27,877
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @rogerfederer: https://t.co/TzQhBeuwML
RT @Simona_Halep: Today I dared to dream... and my dream came true! It was the greatest match of my life ❤️ #Wimbledon https://t.co/kJL4Soi4E6
RT @DjokerNole: 9️⃣❤️❤️❤️ #AusOpen https://t.co/bVDf7ICPYl
Thank you, @serenawilliams. Thank you for everything. Love, Toronto #NBO22 https://t.co/Z2cHoVwsXc
RT @DjokerNole: Merci beaucoup ❤️🏆🇫🇷 #RolandGarros https://t.co/9sec67ivN0
Key Insights & Takeaways
The account heavily features player recognition and fan reactions, which drives engagement. It leverages local pride and Canadian representation to connect with the Toronto audience. Promotional content for the tournament and ticket sales is a consistent theme.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 57,778
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NBOtoronto reveals an well-established Twitter presence with 57,778 followers. The account demonstrates a content-creator strategy, averaging 147.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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