National Galleries of Scotland
Three galleries. One world class collection. Discover in Edinburgh here: 📍National 📍Modern 📍Portrait & Online
74,330
Followers
4,798
Following
30,053
Tweets
17.5
Avg Engagement
1,174
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NatGalleriesSco's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-07-28
- Verification:No
- Location:Edinburgh, Scotland
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:13.0
- Avg Retweets per Tweet:4.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains a steady level of engagement with an average of 915 likes and 181 retweets per tweet. Verified accounts make up a small percentage, suggesting a mix of personal and institutional followers.
13.0
Avg Likes/Tweet
4.5
Avg Retweets/Tweet
42,114
Total Likes
14,485
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
15
75th Percentile
1,944
Top Tweet
0.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
22.9%
Original
55.3%
Replies
17.8%
Retweets
4.0%
Quotes
0.0%
Threads
4.6%
With Media
62.4%
With Links
23.4%
With #Tags
65.2%
With @Mentions
49.6%
With Emojis
174
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.42
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
94.0%
Weekday Posts
6.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 578 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes art lovers, history buffs, and residents of Edinburgh interested in cultural events. The account also attracts followers from around the world due to its international appeal.
Average
Audience Quality
21.6%
Suspicion Index
21.8%
Low-Quality %
89
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.3%
Empty Bio
21.3%
<10 Tweets
20.3%
Mass Following (>2K)
0.0%
New (<90 days)
40.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.0%
No URL
14.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,055,286
Total Potential Reach
89
Median Follower Reach
408
75th Percentile Reach
12.9%
>1K followers
1.8%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.0%
Creators
6,000 accounts
18.7%
Consumers
1,873 accounts
21.3%
Dormant
2,127 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
85
Verified Followers
0.85% of total
1,072
Protected Accounts
10.72% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,870 | Wrestler | Wrestling, Motivation, Self-promotion |
| @campbellclaret | 1,026,518 | Writer | Writing, Communication, Mental Health |
| @WeirdMedieval | 661,834 | Historian | weird history, medieval, submissions |
| @MuseoThyssen | 595,817 | Museum | arte, cultura, historia |
| @DaveVescio | 537,625 | Actor | Movies, Art, Transformation |
| @chickenfootjoe | 390,854 | Guitarist | Guitarist, Comic, Music |
| @zammit_marc | 385,731 | Filmmaker | Film, Acting, Producing |
| @SunmayYo2 | 353,340 | Influencer | Drama, sex, art |
| @geraldstratfor3 | 311,700 | Retired Fisherman | Fishing, Gardening, Writing |
| @RobertBohan | 305,224 | Artist | Drawing, Painting, History |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,070
Followers With Bio
2,930
Followers Without Bio
70.7%
% With Bio
29.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed7,941
Combined Engagement
6,629
Total Likes
1,312
Total Retweets
1,588
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
We have made a truly incredible discovery. A previously unknown self-portrait by Vincent Van Gogh has been found in our collection. Yes, you read that right! 🖌️👇 https://t.co/NQ3zaZBqUS
We felt that it was appropriate to share one of Joan Eardley's most-loved paintings today, the winter solstice, as a reminder to find beauty and light within the darkness. 🖼️ 'Catterline in Winter' (1963) Joan Eardley, oil on hardboard. © Estate of Joan Eardley #JoanEardley100
Beautiful watercolour of the Glasgow skyline. Henry G. Duguid, 1850. https://t.co/HpoWo3Wwxr https://t.co/yavsdBIy76
When it's a 'Bank Holiday' but not in Scotland 😑 https://t.co/Rr6tpBiZmS
Happy New Year, everyone!🎆 This celebratory painting depicts a beach resort on the Normandy coast. The artist's friend, Samuel Peploe, can be spotted left of centre, dressed in grey: https://t.co/DhS0HBZAIJ John Duncan Fergusson 'Dieppe, 14 July 1905: Night', 1905. https://t.co
Key Insights & Takeaways
The account uses high-impact announcements to generate interest, such as the discovery of a Van Gogh self-portrait. It leverages local Scottish culture and landmarks to connect with its audience. The use of multiple URLs in tweets suggests a focus on driving traffic to specific content or resources.
Strengths
- + Established follower base of 74,330
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NatGalleriesSco reveals an growing Twitter presence with 74,330 followers. The account demonstrates a conversation-first approach, averaging 17.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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