MTN Ghana
Official Twitter account for @MTNGhana. Follow for updates, promos & competitions. For Customer enquiries & assistance, kindly @AskMTNGhana
463,028
Followers
3,395
Following
144,304
Tweets
5.7
Avg Engagement
205
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MTNGhana's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-12-14
- Verification:Yes
- Location:Everywhere you go.
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:5.0
- Avg Retweets per Tweet:0.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal fan base. The use of hashtags and links to external content helps drive interaction and visibility.
5.0
Avg Likes/Tweet
0.8
Avg Retweets/Tweet
16,196
Total Likes
2,457
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
1,547
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
2.9%
Original
96.8%
Replies
0.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
8.0%
With Links
8.4%
With #Tags
97.4%
With @Mentions
1.9%
With Emojis
221
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
33.13
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.9%
Weekday Posts
22.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 8 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of music fans and sports enthusiasts, especially those interested in Ghanaian culture and football. The account also attracts individuals looking for promotions and competitions.
Average
Audience Quality
33.8%
Suspicion Index
44.4%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.6%
Empty Bio
54.2%
<10 Tweets
3.2%
Mass Following (>2K)
0.0%
New (<90 days)
67.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.9%
No URL
34.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,345,376
Total Potential Reach
9
Median Follower Reach
37
75th Percentile Reach
1.7%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
17.3%
Creators
8,643 accounts
28.5%
Consumers
14,237 accounts
54.2%
Dormant
27,120 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
68
Verified Followers
0.07% of total
4,733
Protected Accounts
4.73% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jessicaosgh | 604,130 | Digital Entrepreneur | YouTube, Digital Entrepreneur, Biker Girl |
| @julietbawuah | 458,689 | Sportscaster | Sports, Media, Summit |
| @NEBASARK | 365,450 | Influencer | Sarkodie, ManchesterUnited, A1Influencers |
| @GhanaBlackstars | 354,317 | Sports Team | Football, National Team, Ghana |
| @Manasseh_Azure | 333,454 | Journalist | Journalism, Writing, Speaking |
| @asemota | 280,240 | Entrepreneur | Investor, Technology, Africa |
| @Aboa_Banku1 | 211,281 | - | - |
| @lexisbill | 211,240 | Radio Host | Radio, TV, Events |
| @Ugaman01 | 163,253 | Digital Strategist | Digital Strategy, Building Future, Music |
| @IAMRAPCHA | 99,019 | Radio Host | Reggae, Radio, Business |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,565
Followers With Bio
47,435
Followers Without Bio
52.56%
% With Bio
47.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,133
Combined Engagement
4,625
Total Likes
508
Total Retweets
1,027
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
“Kudus dey” 🕺🏿🎶 #MTNxBlackStars https://t.co/Cu5yLvQFah
PSA 🗣️📣🔊📢. !!! Please use MyMTN app for your MoMo transactions. We apologize for the inconvenience. Android users:https://t.co/rSRtGtZTya IOS users:https://t.co/Uos7v7e79r #mtnmom https://t.co/DPQmzUe4Zo
Wheeeew, Antoine. #MTNxBlackStars https://t.co/ZgdslyLX6O
Jordan ✌🏾 #MTNxBlackStars https://t.co/RONF5CNTDO
Kuduuuuuuus! ⭐️ #MTNxBlackStars https://t.co/TeUECsYtSp https://t.co/zszMdbj1Lw
Key Insights & Takeaways
The account frequently collaborates with the Black Stars football team, which helps in cross-promotion and broadening its reach. Content is highly themed around music and sports, aligning with the interests of its audience. The use of emojis and informal language makes the tweets more relatable and engaging for followers.
Strengths
- + Established follower base of 463,028
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MTNGhana reveals an growing Twitter presence with 463,028 followers. The account demonstrates a conversation-first approach, averaging 5.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access