Moms Demand Action
Join our grassroots movement of Americans demanding reasonable solutions to address our nation’s culture of gun violence. @MomsDemand is a part of @Everytown.
340,309
Followers
10,094
Following
55,868
Tweets
240.8
Avg Engagement
2,140
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MomsDemand's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-12-17
- Verification:No
- Location:USA
Data Summary
- Tweets Analyzed:3,222
- Avg Likes per Tweet:52.9
- Avg Retweets per Tweet:187.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,222 tweetsOn average, each tweet receives 1,909 likes and 660 retweets, indicating a strong level of public interest and support. The verified status of 2.4% suggests a mix of authentic and possibly bot accounts.
52.9
Avg Likes/Tweet
187.9
Avg Retweets/Tweet
170,339
Total Likes
605,443
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
34
Median Retweets
125
75th Percentile
54,561
Top Tweet
0.71
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
15.5%
Original
11.2%
Replies
70.7%
Retweets
2.6%
Quotes
0.0%
Threads
0.3%
With Media
28.5%
With Links
35.8%
With #Tags
80.4%
With @Mentions
4.5%
With Emojis
169
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.72
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.8%
Weekday Posts
16.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,222 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,278 retweets (71% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,222 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is concerned parents and individuals affected by gun violence, particularly mothers who have lost children. The account also reaches a broader audience interested in social justice and public safety.
Good
Audience Quality
18.3%
Suspicion Index
19.8%
Low-Quality %
111
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.3%
Empty Bio
11.9%
<10 Tweets
19.1%
Mass Following (>2K)
0.0%
New (<90 days)
34.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.6%
No URL
7.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
126,275,277
Total Potential Reach
111
Median Follower Reach
475
75th Percentile Reach
15.4%
>1K followers
2.0%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
74.4%
Creators
37,198 accounts
13.7%
Consumers
6,858 accounts
11.9%
Dormant
5,944 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,392
Verified Followers
2.37% of total
12,678
Protected Accounts
12.55% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KendallJenner | 32,281,139 | Influencer | Fashion, Beauty, Modeling |
| @JohnCena | 14,103,412 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MarkHamill | 5,285,494 | Actor | Star Wars, Believe, Humor |
| @JuddApatow | 2,378,404 | - | - |
| @mariashriver | 2,181,787 | Journalist | Family, Media, Alzheimer's |
| @mradamscott | 1,596,386 | Dancer | dancer, poet, insta |
| @Cosmopolitan | 1,550,562 | Magazine | cocktails, mixology, recipes |
| @davidaxelrod | 1,448,943 | Political Strategist | Politics, Commentator, Author |
| @jrpsaki | 1,443,717 | Communications | Mom, Politics, Communication |
| @MichelleDBeadle | 1,363,922 | Sports Commentator | Sports, Entertainment, Pop Culture |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
70,677
Followers With Bio
30,321
Followers Without Bio
69.98%
% With Bio
30.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,222 analyzed172,024
Combined Engagement
0
Total Likes
172,024
Total Retweets
34,405
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @BarackObama: This nation was built on peaceful protest. No elected official should lose their job simply for raising their voice – espe…
RT @shannonrwatts: A survivor of the Sandy Hook School mass shooting in 2012 is a student at Michigan State University: “I am 21-years-old…
RT @egraceridd: 14 months ago I had to evacuate from Oxford High Schol when a fifteen year old opened fire and killed four of my classmates…
RT @BarackObama: What happened in Tennessee is the latest example of a broader erosion of civility and democratic norms. Silencing those wh…
RT @POTUS: Three kids and three officials gunned down in yet another mass shooting. And what are GOP officials focused on? Punishing lawm…
Key Insights & Takeaways
The account uses emotional appeals to highlight the personal impact of gun violence on families. It leverages tragic events to maintain public attention and drive engagement. The messaging is consistent with a grassroots, community-driven approach to advocacy.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 340,309
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MomsDemand reveals an well-established Twitter presence with 340,309 followers. The account demonstrates a content-creator strategy, averaging 240.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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