Tweets Analysis - Keyword: @mindshare
Overview
Total number of tweets analysed
50
Earliest tweet was on
2023-03-21
Latest tweet was on
2023-03-30
Tweets covering
8 days
Average age of authors' accounts
11 years
Summarization
Maruti Suzuki, the automobile company, has given its media mandate to Mindshare India, a GroupM agency that’s part of WPP. Mindshare has won several awards recently, including agency network of the year, and has made personnel changes in its LA office. The account size for Maruti Suzuki is pegged at Rs 1200 crore. Mindshare has also won other new business, including TATA AIG India. Additionally, Mindshare has published an article on how to boost marketing effectiveness.
Topic Modeling
- Maruti Suzuki media mandate awarded to Mindshare India
- Advertising agencies and awards
- Social responsibility campaigns
- Newsletter and industry insights
- Business moves and personnel appointments
Emotional Analysis
The emotions expressed in these tweets are primarily related to business news and updates, with excitement and pride being the most common emotions. The appointment of Mindshare India as the media agency for Maruti Suzuki in a Rs1200 crore deal is a major highlight, and tweets from Mindshare and its employees express enthusiasm and pride in their work. Other tweets mention new business wins and promotions within the company, with a general tone of optimism and positivity. There are also a few tweets related to combating antisemitism and promoting positive social change.
Trend Analysis
- Maruti Suzuki giving media mandate to Mindshare India
- Promotion and recognition of Mindshare agency
- Celebration and coverage of agency awards and wins
- New business acquisitions and account wins
- Articles and resources related to marketing effectiveness and strategy
Types of Tweets
Number of Retweets
18
Percentage of total tweets
36%
Number of Original tweets
26
Percentage of total tweets
52%
Number of tweets that contain Mentions
50
Percentage of total tweets
100%
Number of tweets that were Replies
6
Percentage of total tweets
12%
Number of tweets that were Quotes
2
Percentage of total tweets
4%
Number of tweets that contain Hashtags
22
Percentage of total tweets
44%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 25 |
| Twitter for iPhone | 9 |
| Twitter for Android | 7 |
| TweetDeck | 3 |
| Buffer | 2 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| CNBCTV18News | CNBC-TV18 | Follow business news with India's Leading Business News Channel, CNBC-TV18. For more updates, follow @CNBCTV18Live. Telegram: https://t.co/OggDVLUjbE | 1,091,285 |
| Campaignmag | Campaign | The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk | 224,600 |
| WPP | WPP | WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. | 131,345 |
| MediaPost | MediaPost | Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage. | 114,764 |
| afaqs | afaqs! | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 44,536 |
| LANDOR_FITCH | Landor & Fitch | Extraordinary brand transformation, by design. | 40,535 |
| GroupMWorldwide | GroupM | Leading the next era of media w/ our agencies @mindshare @WavemakerGlobal @emglobal & @MSIXagency where advertising works better for people | 34,684 |
| e4mtweets | exchange4media group | e4m is a one-stop information platform for advertising/marketing industry be it news, views, analytical information, in depth analysis or trend forecasting. | 33,637 |
| BrandStoryboard | Storyboard18 | Network18's flagship platform focussed on advertising, marketing and the business of brands. Storyboard18 on @CNBCTV18News @moneycontrolcom and @ForbesIndia | 16,242 |
| paul__armstrong | Paul Armstrong | Emerging technology advisor @here_forth, Curator: #TBDConf, WDADTW? (https://t.co/W36D2VQtyP). 🟣 Host: #mouthwashshow. Journalist: tech/startup. Optimistic sceptic. | 14,825 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| e4mtweets | exchange4media group | e4m is a one-stop information platform for advertising/marketing industry be it news, views, analytical information, in depth analysis or trend forecasting. | 17,590 |
| paul__armstrong | Paul Armstrong | Emerging technology advisor @here_forth, Curator: #TBDConf, WDADTW? (https://t.co/W36D2VQtyP). 🟣 Host: #mouthwashshow. Journalist: tech/startup. Optimistic sceptic. | 6,397 |
| LANDOR_FITCH | Landor & Fitch | Extraordinary brand transformation, by design. | 5,836 |
| FestivalOfMedia | festivalofmedia | Festival of Media brings together global marketers, media owners and agencies, offering a unique platform for insight, networking and celebration. | 4,344 |
| Campaignmag | Campaign | The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk | 4,166 |
| brianellner | Brian Ellner | U.S. Public Affairs Lead @WPP, Comms @BCWGlobal. Advocate for equality, led NY marriage win. @MikeBloomberg alum. @ERACoalition @5BoroInstitute Opinions mine. | 3,971 |
| medianews4u | medianews4u.com | Media News, Analysis, Happenings, Latest Buzz | 2,824 |
| 360MarTech | MarTech360 | Redefining Marketing Technology through News, Views and Interviews. | 2,395 |
| prsasv | PRSA Silicon Valley | Linking 22,000 PR pros. Follow us for must-attend events, jobs, headlines, media moves + agency news! #MediaPredicts #PRjobs | 2,322 |
| afaqs | afaqs! | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 2,312 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| FestivalOfMedia | Festival of Media brings together global marketers, media owners and agencies, offering a unique platform for insight, networking and celebration. | 7 |
| BrandStoryboard | Network18's flagship platform focussed on advertising, marketing and the business of brands. Storyboard18 on @CNBCTV18News @moneycontrolcom and @ForbesIndia | 4 |
| WPP | WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. | 2 |
| Umanathv | Editor-in-Chief of https://t.co/NfnqEdZHkf - Media trade magazine - Media Consultant - Social Activist, Love farming, Views are Mine.. RTs not endorsement. | 2 |
| paul__armstrong | Emerging technology advisor @here_forth, Curator: #TBDConf, WDADTW? (https://t.co/W36D2VQtyP). 🟣 Host: #mouthwashshow. Journalist: tech/startup. Optimistic sceptic. | 2 |
| medianews4u | Media News, Analysis, Happenings, Latest Buzz | 2 |
| afaqs | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 2 |
| Kashmeerawrites | Correspondent @brandstoryboard - @Network18Group |Previously: @etbrandequity | 2 |
| KlaasZwelandile | selling miiracell products 0712720596 | 2 |
| geetikachadha01 | Travel...travel and travellllllll | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1638852955175784448 | 🚨 Maruti Suzuki has given its media mandate to Mindshare India, a GroupM agency that’s part of WPP. The account size is pegged at Rs1200 crore ⚡️⚡️ https://t.co/Y01IPxiGEY @Maruti_Corp @shashankdrives @mindshare @WPP @GroupMWorldwide @GroupMIndia | 7 |
| 1639916366328365057 | 🚨Catch the latest edition of Storyboard18’s weekly newsletter Insight Engine. ⚡️⚡️ https://t.co/2lhBseFxKQ @moneycontrolcom @CNBCTV18News | @WunThompsonSA @WunThompson @mindshare @Maruti_Corp @ITCCorpCom @ShubSinghKing @deepalinaair @Network18Group @Adobe @Prativa_M @WPP | 6 |
| 1638954788992741376 | 2/2 @AKQA @BCWGlobal @CMIMediaGroup @Design_Bridge @emglobal @fgs_global @GroupMWorldwide @hogarthww @HKStrategies @LANDOR_FITCH @mindshare @MSIXagency @Ogilvy @VMLYR @WavemakerGlobal @WunThompson https://t.co/wR7Lzd0pBI | 2 |
| 1638833881326690305 | #e4mBreakingNews : @mindshare wins @Maruti_Corp's account worth Rs 1200 crore. After a five-month-long highly competitive pitch, the account moved from dentsu to Mindshare India. - Story by Naziya Alvi Rahman #e4mexclusive #accountwin #media #marketing https://t.co/vsbvacATu8 | 2 |
| 1640395932985442321 | Proud of this great work from @WunThompson and @mindshare to combat antisemitism #🟦 Learn more and get involved 👉 https://t.co/O8Wv3Ufn3n https://t.co/viqXkpYRdL | 2 |
| 1639181935065853959 | The day is a two-parter. In the morning, we’re hosting a Leadership Summit, with speakers inc @FaithInNature, @owensheers @mindshare + @BT. The afternoon - we’re hosting a Changemakers Masterclass - designed to help you from wherever you’re at. Hear from folks inc @Lauraevelync | 1 |
| 1638850191263690754 | @mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards @WavemakerGlobal @laeeqali @PinkLemonadeIn @malavikaharita @adclubbangalore @Umanathv https://t.co/jjKb2pOTF7 | 1 |
| 1638873242101497858 | [ARTICLE PARTENAIRE] @AlticeMediaAds et @mindshare propulsent @FordFrance sur un nouveau format sur @BFMTV https://t.co/Th0MJZsWva https://t.co/EVeV3qvQHF | 1 |
| 1638875592031453185 | Maruti Suzuki awards media mandate to Mindshare @mindshare @Maruti_Corp @Umanathv https://t.co/ooj8Z4pqZg | 1 |
| 1638172129270087681 | .@mindshare Promotes Marange To Lead Its LA Office https://t.co/Y6RJGzd54m @mp_mcclellan https://t.co/pSploMGpTb | 1 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638852955175784448 | 🚨 Maruti Suzuki has given its media mandate to Mindshare India, a GroupM agency that’s part of WPP. The account size is pegged at Rs1200 crore ⚡️⚡️ https://t.co/Y01IPxiGEY @Maruti_Corp @shashankdrives @mindshare @WPP @GroupMWorldwide @GroupMIndia | 15 |
| 1638954788992741376 | 2/2 @AKQA @BCWGlobal @CMIMediaGroup @Design_Bridge @emglobal @fgs_global @GroupMWorldwide @hogarthww @HKStrategies @LANDOR_FITCH @mindshare @MSIXagency @Ogilvy @VMLYR @WavemakerGlobal @WunThompson https://t.co/wR7Lzd0pBI | 10 |
| 1640395932985442321 | Proud of this great work from @WunThompson and @mindshare to combat antisemitism #🟦 Learn more and get involved 👉 https://t.co/O8Wv3Ufn3n https://t.co/viqXkpYRdL | 9 |
| 1639916366328365057 | 🚨Catch the latest edition of Storyboard18’s weekly newsletter Insight Engine. ⚡️⚡️ https://t.co/2lhBseFxKQ @moneycontrolcom @CNBCTV18News | @WunThompsonSA @WunThompson @mindshare @Maruti_Corp @ITCCorpCom @ShubSinghKing @deepalinaair @Network18Group @Adobe @Prativa_M @WPP | 9 |
| 1638219652286517249 | @HunterandBard, @InkHousePR, @KarboCo, @methodcom, @2bmighty, @mindshare, @missionnorth, @offleashpr, @PraytellAgency, @RobRoy_Josh, @sparkpr, @VSCPR, and generous individual contributors. ✨ | 7 |
| 1638850191263690754 | @mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards @WavemakerGlobal @laeeqali @PinkLemonadeIn @malavikaharita @adclubbangalore @Umanathv https://t.co/jjKb2pOTF7 | 3 |
| 1639181935065853959 | The day is a two-parter. In the morning, we’re hosting a Leadership Summit, with speakers inc @FaithInNature, @owensheers @mindshare + @BT. The afternoon - we’re hosting a Changemakers Masterclass - designed to help you from wherever you’re at. Hear from folks inc @Lauraevelync | 3 |
| 1638830921452331008 | Have you figured out who is taking home the Grand Prix for Agency Network of the Year yet? Well.. take a bow @mindshare as you will be adding this prestigious trophy to your collection #FOMA23 https://t.co/E4SsE0Kvcb | 2 |
| 1638875592031453185 | Maruti Suzuki awards media mandate to Mindshare @mindshare @Maruti_Corp @Umanathv https://t.co/ooj8Z4pqZg | 1 |
| 1638833881326690305 | #e4mBreakingNews : @mindshare wins @Maruti_Corp's account worth Rs 1200 crore. After a five-month-long highly competitive pitch, the account moved from dentsu to Mindshare India. - Story by Naziya Alvi Rahman #e4mexclusive #accountwin #media #marketing https://t.co/vsbvacATu8 | 1 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #foma23 | 7 |
| #news | 3 |
| #accountwin | 3 |
| #marketing | 3 |
| #teammindshare | 2 |
| #bizmoves | 2 |
| #peoplespotting | 2 |
| #appointment | 2 |
| #business | 2 |
| #leadership | 2 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @mindshare | 51 |
| @maruti_corp | 12 |
| @wpp | 7 |
| @wunthompson | 6 |
| @wavemakerglobal | 5 |
| @ogilvy | 4 |
| @groupmworldwide | 4 |
| @umanathv | 4 |
| @brandstoryboard | 3 |
| @vmlyr | 3 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
56
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| ⚡ | 8 | high_voltage |
| 👉 | 4 | backhand_index_pointing_right |
| 🚨 | 4 | police_car_light |
| 👇 | 3 | backhand_index_pointing_down |
| 🟦 | 2 | blue_square |
| ⚔️ | 1 | crossed_swords |
| 🏆 | 1 | trophy |
| 🚙 | 1 | sport_utility_vehicle |
| 🔌 | 1 | electric_plug |
| 🙌 | 1 | raising_hands |
Emojis groups
| Emoji Group | Count |
|---|---|
| Travel & Places | 13 |
| People & Body | 8 |
| Objects | 2 |
| Activities | 2 |
| Symbols | 2 |
| Smileys & Emotion | 1 |