Mercedes Stephenson
Ottawa Bureau Chief @GlobalNews @GlobalNational Host of @TheWestBlock. Journalist with a curious mind. Political journalism, defence & foreign policy. Pro otter
77,073
Followers
5,780
Following
47,859
Tweets
440.5
Avg Engagement
1,040
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MercedesGlobal's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-20
- Verification:No
- Location:Ottawa, ON
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:78.8
- Avg Retweets per Tweet:361.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,230 tweetsOn average, tweets receive 4,530 likes and 1,042 retweets, showing a moderate level of engagement. The account's verified status and high follower count contribute to its influence and reach.
78.8
Avg Likes/Tweet
361.7
Avg Retweets/Tweet
254,519
Total Likes
1,168,259
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
8
Median Retweets
132
75th Percentile
143,604
Top Tweet
5.72
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
19.9%
Original
39.7%
Replies
31.9%
Retweets
8.4%
Quotes
0.0%
Threads
0.7%
With Media
43.6%
With Links
12.8%
With #Tags
68.1%
With @Mentions
2.7%
With Emojis
188
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.99
Reply/Original Ratio
0.26
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,031 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in political and international affairs, with a focus on Canada's foreign relations and defence policies. They engage with content that sparks debate and discussion.
Average
Audience Quality
25.1%
Suspicion Index
30.9%
Low-Quality %
45
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.1%
Empty Bio
25.3%
<10 Tweets
16.5%
Mass Following (>2K)
0.0%
New (<90 days)
48.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.2%
No URL
17.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,235,024
Total Potential Reach
45
Median Follower Reach
242
75th Percentile Reach
9.0%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.8%
Creators
5,584 accounts
18.9%
Consumers
1,888 accounts
25.3%
Dormant
2,528 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
157
Verified Followers
1.57% of total
1,062
Protected Accounts
10.62% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,403 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,328,909 | Restaurateur | Food, Travel, Influencer |
| @iownjd | 768,212 | Lawyer | learn, inspire, engage |
| @OccupyDemocrats | 560,522 | Political Activist | Progressive, Grassroots, Politics |
| @IamMzilikazi | 552,913 | Musician | Pan-African music, Album, Rise |
| @MarioNawfal | 484,399 | - | - |
| @guyalepage | 480,144 | TV Host | RBO, 1G1F, TLMEP |
| @THE_THEO_FORD | 474,216 | - | - |
| @tinucherian | 379,173 | Social Media Manager | Social Media, News, Politics |
| @CTVMontreal | 193,438 | News Anchor | News, Montreal, Local |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,594
Followers With Bio
4,406
Followers Without Bio
55.94%
% With Bio
44.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed402,605
Combined Engagement
0
Total Likes
402,605
Total Retweets
80,521
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @RoyalFamily: A statement from His Majesty The King: https://t.co/AnBiyZCher
RT @ndelriego: This thread will be dedicated to the victims of the mass shooting in Uvalde, Texas. As a parent, my heart is broken seeing these faces and their ages. My condolences to their families during this difficult time 🙏🏻 Xavier Lopez, 10. He was a 4th grader at Robb
RT @genius_dogs: absolutely the best thing you'll see all day, month, year, century https://t.co/lOT0cFdie6
RT @POTUS: Russia alone is responsible for the death and destruction this attack will bring, and the United States and its Allies and partners will respond in a united and decisive way. The world will hold Russia accountable.
RT @KevinRothrock: Police officers in Moscow today are stopping people, demanding to see their phones, READING THEIR MESSAGES, and refusing to release them if they refuse. This from Kommersant journalist Ana Vasilyeva. https://t.co/E8oBw3XPz1 https://t.co/rxk7AmdzOp
Key Insights & Takeaways
The account frequently shares breaking news and political updates, indicating a focus on real-time reporting. The content often includes calls for critical engagement and highlights controversial topics, suggesting a willingness to provoke discussion. There is a notable emphasis on defence and foreign policy, aligning with the journalist's professional background.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 77,073
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MercedesGlobal reveals an well-established Twitter presence with 77,073 followers. The account demonstrates a conversation-first approach, averaging 440.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access