MD State Highway Adm
MDOT SHA manages numbered, non-toll roads in Maryland. For customer service, please visit our website. Account monitored M-F 8am-4:30pm
63,570
Followers
1,234
Following
63,370
Tweets
10.8
Avg Engagement
1,043
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MDSHA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-12
- Verification:No
- Location:Maryland, USA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:8.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 130 likes and 40 retweets per tweet. Engagement appears to be lower than expected given the large follower base, suggesting potential for improvement in content interaction.
2.2
Avg Likes/Tweet
8.5
Avg Retweets/Tweet
7,311
Total Likes
27,721
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
8
75th Percentile
4,088
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.9%
Original
4.8%
Replies
34.3%
Retweets
0.9%
Quotes
0.0%
Threads
0.3%
With Media
68.1%
With Links
84.0%
With #Tags
44.3%
With @Mentions
5.9%
With Emojis
202
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.6%
Weekday Posts
11.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,116 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely Maryland residents and commuters who use state highways. The account also targets stakeholders in the transportation industry and the general public interested in infrastructure and public service.
Average
Audience Quality
29.9%
Suspicion Index
42.8%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.8%
Empty Bio
42.0%
<10 Tweets
6.5%
Mass Following (>2K)
0.0%
New (<90 days)
59.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.7%
No URL
31.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
16,843,351
Total Potential Reach
12
Median Follower Reach
78
75th Percentile Reach
3.4%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.9%
Creators
3,892 accounts
19.1%
Consumers
1,908 accounts
42.0%
Dormant
4,200 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
46
Verified Followers
0.46% of total
1,452
Protected Accounts
14.52% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,074,963 | Wrestler | Wrestling, Motivation, Self-promotion |
| @mariapaularomo | 362,808 | Politician | law, politics, feminism |
| @Visiongeo | 88,836 | Philanthropist | NGO funding, Philanthropy, Travel |
| @weather_talk | 84,444 | Meteorologist | meteorology, tornadoes, hurricanes |
| @Greenmoms | 56,786 | Environmental Activist | environment, sustainability, blogging |
| @myARDOT | 56,742 | Government | Transportation, Arkansas, Official |
| @VDEM | 42,843 | - | - |
| @biz_articles_ | 38,632 | - | - |
| @98Rock | 34,558 | - | - |
| @officer_Lew | 33,299 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,622
Followers With Bio
5,378
Followers Without Bio
46.22%
% With Bio
53.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed11,635
Combined Engagement
968
Total Likes
10,667
Total Retweets
2,327
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @FAANews: The FAA is working to restore its Notice to Air Missions System. We are performing final validation checks and reloading the system now. Operations across the National Airspace System are affected. We will provide frequent updates as we make progress.
RT @FAANews: Update 3: The FAA is still working to fully restore the Notice to Air Missions system following an outage. The FAA has ordered airlines to pause all domestic departures until 9 a.m. Eastern Time to allow the agency to validate the integrity of flight and safety info
RT @FAANews: Update 5: Normal air traffic operations are resuming gradually across the U.S. following an overnight outage to the Notice to Air Missions system that provides safety info to flight crews. The ground stop has been lifted. We continue to look into the cause of the in
RT @FAANews: Update 4: The FAA is making progress in restoring its Notice to Air Missions system following an overnight outage. Departures are resuming at @EWRairport and @ATLairport due to air traffic congestion in those areas. We expect departures to resume at other airports at
With the inauguration of Maryland Governor Wes Moore, the new @iamwesmoore Moore-Miller Administration brings their message “Leave No One Behind” to more than 20 @MDSHA Maryland Welcome signs across the state. #MDOTcares https://t.co/6n0w7hP5GW
Key Insights & Takeaways
The account highlights major events like the inauguration of a new governor, showing its role in public announcements. It shares information about significant financial investments in litter cleanup, emphasizing environmental responsibility. The account also addresses tragic events in the transportation industry, showing a commitment to community and safety.
Strengths
- + Established follower base of 63,570
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MDSHA reveals an growing Twitter presence with 63,570 followers. The account demonstrates a content-creator strategy, averaging 10.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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