Tweets Analysis - Keyword: @mccann_mw
Overview
Total number of tweets analysed
9
Earliest tweet was on
2023-03-23
Latest tweet was on
2023-03-31
Tweets covering
7 days
Average age of authors' accounts
10 years
Summarization
The tweets cover various topics related to advertising campaigns by different companies. Alessandro Sciortino has been promoted to Chief Creative Officer of McCann MW. Greenpeace criticized companies that bottle water from real places and take their name, while polluting the source. Winkin' Cow, a beverage brand by Britannia, launched a new TV campaign for their Thick Shakes. Commonwealth's Vice President Creative Director Michael Katzikowski discusses why he likes to focus on one brand and how design plays a role in the working process. Havells India has launched a new campaign to promote its newly introduced brand promise, "Khayaal jo ghar ko ghar banaye".
Topic Modeling
- Alessandro Sciortino's promotion to Chief Creative Officer at McCann_mw
- Greenpeace's campaign against companies that pollute water sources
- Britannia's Winkin' Cow brand's new television commercial for Thick Shakes
- Michael Katzikowski's views on branding and design at Commonwealth/McCann_mw
- Havells India's new campaign for their brand promise
Emotional Analysis
The tweets express various emotions such as appreciation, criticism, excitement, and congratulations towards different companies and their campaigns. There is a sense of admiration for Alessandro Sciortino's promotion as the Chief Creative Officer at McCann and appreciation for the launch of a new campaign by Havells India. However, Greenpeace's criticism of companies taking water from real places also invokes negative emotions. There is also excitement around the release of a new television commercial for Britannia's beverage brand. Overall, the emotions in the tweets are a mix of positive and negative towards different companies and their campaigns.
Trend Analysis
- Advertising and marketing campaigns of various brands, including those of Britannia, Havells India, and Winkin' Cow
- Collaboration between Greenpeace and agency McCann MW for a campaign against pollution caused by companies bottling water from real places
- News about professionals and their career advancements, specifically Alessandro Sciortino's promotion to Chief Creative Officer of McCann MW
- Insights and perspectives on branding and design from Michael Katzikowski, McCann MW's Vice President Creative Director
- Positive feedback and congratulatory messages from customers and readers, particularly in response to the new campaign launched by Havells India
Types of Tweets
Number of Retweets
2
Percentage of total tweets
22%
Number of Original tweets
6
Percentage of total tweets
66%
Number of tweets that contain Mentions
9
Percentage of total tweets
100%
Number of tweets that were Replies
1
Percentage of total tweets
11%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
5
Percentage of total tweets
55%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 3 |
| Twitter for Android | 2 |
| Twitter for iPhone | 2 |
| Adobe Express | 1 |
| HubSpot | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| afaqs | afaqs! | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 44,539 |
| LBBOnline | Little Black Book | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 27,626 |
| ITVNewz | Indiantelevision.com | The premier B2B website for the Indian media and broadcast industry. | 7,512 |
| SPattuglia | Simonetta Pattuglia | Insegno Advanced e Strategic Marketing | Comunicazione | Media | Direttrice Master @Comunica_media @MasterMMSport | Curatrice Food, Wine & Co.| Tor Vergata | 2,761 |
| Comunica_Media | Master Com. Media | Master in Economia e Management della #Comunicazione e dei #Media @economiatorvergata @unitorvergata Direttore: @SPattuglia | 2,463 |
| MediaBrief_ | MediaBrief_ | News about Media, Digital, Startups, Business, Marketing, Advertising and The Good Stuff for knowledge-driven professionals. | 414 |
| GYPSY_IN_TIME | 時の風来坊 | 新しく立ち上げたイラスト垢です。絵描きさんはフォロバ100です。 その他アーティストの方々も大歓迎です😆フォローお気軽にどうぞ🙌 | 185 |
| TNAdCampaigns | Trending Now Ad Campaigns | The top trending #AdCampaign stories from the industry's leading sources. Subscribe FREE: https://t.co/BSD2PRtH9i | 50 |
| mukherjeesoumit | Soumitra Mukherjee | - | 6 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| afaqs | afaqs! | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 2,312 |
| LBBOnline | Little Black Book | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 2,160 |
| SPattuglia | Simonetta Pattuglia | Insegno Advanced e Strategic Marketing | Comunicazione | Media | Direttrice Master @Comunica_media @MasterMMSport | Curatrice Food, Wine & Co.| Tor Vergata | 2,044 |
| Comunica_Media | Master Com. Media | Master in Economia e Management della #Comunicazione e dei #Media @economiatorvergata @unitorvergata Direttore: @SPattuglia | 2,018 |
| ITVNewz | Indiantelevision.com | The premier B2B website for the Indian media and broadcast industry. | 1,831 |
| GYPSY_IN_TIME | 時の風来坊 | 新しく立ち上げたイラスト垢です。絵描きさんはフォロバ100です。 その他アーティストの方々も大歓迎です😆フォローお気軽にどうぞ🙌 | 199 |
| MediaBrief_ | MediaBrief_ | News about Media, Digital, Startups, Business, Marketing, Advertising and The Good Stuff for knowledge-driven professionals. | 172 |
| TNAdCampaigns | Trending Now Ad Campaigns | The top trending #AdCampaign stories from the industry's leading sources. Subscribe FREE: https://t.co/BSD2PRtH9i | 46 |
| mukherjeesoumit | Soumitra Mukherjee | - | 28 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| Comunica_Media | Master in Economia e Management della #Comunicazione e dei #Media @economiatorvergata @unitorvergata Direttore: @SPattuglia | 1 |
| GYPSY_IN_TIME | 新しく立ち上げたイラスト垢です。絵描きさんはフォロバ100です。 その他アーティストの方々も大歓迎です😆フォローお気軽にどうぞ🙌 | 1 |
| ITVNewz | The premier B2B website for the Indian media and broadcast industry. | 1 |
| LBBOnline | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 1 |
| MediaBrief_ | News about Media, Digital, Startups, Business, Marketing, Advertising and The Good Stuff for knowledge-driven professionals. | 1 |
| SPattuglia | Insegno Advanced e Strategic Marketing | Comunicazione | Media | Direttrice Master @Comunica_media @MasterMMSport | Curatrice Food, Wine & Co.| Tor Vergata | 1 |
| TNAdCampaigns | The top trending #AdCampaign stories from the industry's leading sources. Subscribe FREE: https://t.co/BSD2PRtH9i | 1 |
| afaqs | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 1 |
| mukherjeesoumit | - | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1641424946218795008 | 👏🏻Complimenti ad Alessandro Sciortino, Docente e membro del Comitato Tecnico-Scientifico del Master in Economia e Management della Comunicazione e dei Media, promosso a Chief Creative Officer di @mccann_mw https://t.co/DWQTOuZkzO @SPattuglia | 1 |
| 1641753261492322305 | Britannia’s beverage brand Winkin’ Cow rollsout new TV campaign for its Thick Shakes https://t.co/rYaEV7Lyg4 @BritanniaIndLtd @mccann_mw #mediabrief #AbhishekSinha #SambitMohanty #WinkinCow #marketing #media | 0 |
| 1640696748669562881 | Around the world, companies bottle up water from real places and take their name while polluting the source, criticised by @Greenpeace in a new campaign in collaboration with agency @mccann_mw 🌊♻ Check it out 👇 🔗 - https://t.co/ZNCGBclyJT #adcampaign #advertising https://t.co/1EjirHTLdu | 0 |
| 1640335531434299392 | Commonwealth//@mccann_mw vice president creative director Michael Katzikowski on why he likes to put his focus on one brand and why design can be found in every aspect of the working process, writes LBB’s Josh Neufeldt. https://t.co/8rPoBY3hGs https://t.co/8inRrz0efb | 0 |
| 1639350019882098688 | @afaqs @havellsindia @mccann_mw @TickooAlok Sir / Madam the article is excellent. Congratulations on the launch of new campaign. Best wishes & Happy Sales. - Soumitra Mukherjee, Pune. | 0 |
| 1639169730899501057 | .@havellsindia launches new campaign to promote its newly introduced brand promise of ‘Khayaal jo ghar ko ghar banaye’. #havells | #advertising | #marketing | #campaign | @mccann_mw | @TickooAlok https://t.co/EAUai4EO7Q | 0 |
| 1639135732659789827 | @BritanniaIndLtd beverage brand Winkin' Cow, has released a new television commercial for its Thick Shakes line. @mccann_mw #britannia #beverages #brand #WinkinCow #released #new #television #commercial #ThickShakes https://t.co/5QeUknEiFi | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1641424946218795008 | 👏🏻Complimenti ad Alessandro Sciortino, Docente e membro del Comitato Tecnico-Scientifico del Master in Economia e Management della Comunicazione e dei Media, promosso a Chief Creative Officer di @mccann_mw https://t.co/DWQTOuZkzO @SPattuglia | 1 |
| 1640696748669562881 | Around the world, companies bottle up water from real places and take their name while polluting the source, criticised by @Greenpeace in a new campaign in collaboration with agency @mccann_mw 🌊♻ Check it out 👇 🔗 - https://t.co/ZNCGBclyJT #adcampaign #advertising https://t.co/1EjirHTLdu | 1 |
| 1641753261492322305 | Britannia’s beverage brand Winkin’ Cow rollsout new TV campaign for its Thick Shakes https://t.co/rYaEV7Lyg4 @BritanniaIndLtd @mccann_mw #mediabrief #AbhishekSinha #SambitMohanty #WinkinCow #marketing #media | 0 |
| 1640335531434299392 | Commonwealth//@mccann_mw vice president creative director Michael Katzikowski on why he likes to put his focus on one brand and why design can be found in every aspect of the working process, writes LBB’s Josh Neufeldt. https://t.co/8rPoBY3hGs https://t.co/8inRrz0efb | 0 |
| 1639350019882098688 | @afaqs @havellsindia @mccann_mw @TickooAlok Sir / Madam the article is excellent. Congratulations on the launch of new campaign. Best wishes & Happy Sales. - Soumitra Mukherjee, Pune. | 0 |
| 1639169730899501057 | .@havellsindia launches new campaign to promote its newly introduced brand promise of ‘Khayaal jo ghar ko ghar banaye’. #havells | #advertising | #marketing | #campaign | @mccann_mw | @TickooAlok https://t.co/EAUai4EO7Q | 0 |
| 1639135732659789827 | @BritanniaIndLtd beverage brand Winkin' Cow, has released a new television commercial for its Thick Shakes line. @mccann_mw #britannia #beverages #brand #WinkinCow #released #new #television #commercial #ThickShakes https://t.co/5QeUknEiFi | 0 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #winkincow | 2 |
| #marketing | 2 |
| #advertising | 2 |
| #mediabrief | 1 |
| #abhisheksinha | 1 |
| #sambitmohanty | 1 |
| #media | 1 |
| #adcampaign | 1 |
| #havells | 1 |
| #campaign | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @mccann_mw | 9 |
| @britanniaindltd | 2 |
| @spattuglia | 2 |
| @havellsindia | 2 |
| @tickooalok | 2 |
| @comunica_media | 1 |
| @greenpeace | 1 |
| @afaqs | 1 |
| @franloiacono | 1 |
| @mastercarduk | 1 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
66
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 👏🏻 | 2 | clapping_hands_light_skin_tone |
| 🌊 | 1 | water_wave |
| ♻ | 1 | recycling_symbol |
| 👇 | 1 | backhand_index_pointing_down |
| 🔗 | 1 | link |
Emojis groups
| Emoji Group | Count |
|---|---|
| People & Body | 3 |
| Travel & Places | 1 |
| Symbols | 1 |
| Objects | 1 |