Tweets Analysis - Keyword: @MarketingBrew
Overview
Total number of tweets analysed
44
Earliest tweet was on
2023-02-13
Latest tweet was on
2023-02-21
Tweets covering
8 days
Average age of authors' accounts
11 years
Summarization
TikTok users are expected to spend 56 minutes on the app daily in 2023, more than adult YouTube users (48 mins). It is being looked at as a "shifting landscape" of media content. Articles such as Hilary Shafer's have looked into the effectiveness of personally endorsed podcast advertisements. There are some great speakers confirmed for the @MarketingBrew summit in the spring, and adults in the US are watching roughly the equivalent of nine episodes of “Friends” each day in digital video. Three companies pitched at the IPG's Equity Upfront, and inserts (aka ads) are having a moment in print magazine subscriptions. To find out the value of marketing spending, one must look at how it correlates with business goals. Additionally, this article examines navigating the slippery slope of personal endorsements in podcast #advertising, How an intern helped @TheSavBananas exhibition baseball team become @tiktok_us famous, hits and misses for brands with music + SFX in SuperBowl commercials, as well as Walmart's scale and interest from advertisers. Finally, BSI's CMO @LouisJonesIV believes more re-education is needed to make DEI investments a top priority for top management.
Topic Modeling
- Advertising
- TikTok
- Podcast Ads
- Digital Video
- Social Media
Emotional Analysis
The emotions expressed in these tweets range from excitement and curiosity to admiration and determination. There is a sense of anticipation as people look forward to the changes in the digital media landscape, the upcoming summit, and the Super Bowl. People are also impressed by the success stories of the Savannah Bananas and the power of Walmart's scale and data. Finally, there is a call for increased investment in diversity, equity, and inclusion.
Trend Analysis
- Social media and its impact on marketing
- Rise of personally endorsed podcast ads
- US adults watch digital video daily
- The importance of data in marketing spending
- Marketing investment in diversity and inclusion
Types of Tweets
Number of Retweets
12
Percentage of total tweets
27%
Number of Original tweets
30
Percentage of total tweets
68%
Number of tweets that contain Mentions
44
Percentage of total tweets
100%
Number of tweets that were Replies
1
Percentage of total tweets
2%
Number of tweets that were Quotes
2
Percentage of total tweets
4%
Number of tweets that contain Hashtags
11
Percentage of total tweets
25%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 19 |
| Twitter for iPhone | 10 |
| Buffer | 7 |
| Twitter for Mac | 1 |
| Twitter for iPad | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| jappleby | Jack Appleby ☕️ | I write Future Social, @MorningBrew's newsletter on social media, content, + creators | Work: Twitch, Microsoft, Spotify, + more | 53,349 |
| _lifebased | Lifebased | We're experts in lasting change |🌱 We created the StoryGrowth method so you can get high ticket clients. | 39,966 |
| AdClubNY | The ADVERTISING Club | The #ADClubNY is the premier organization for all global #advertising & #marketing professionals since 1896. https://t.co/BUnopWn7PF | 26,666 |
| mnburgess | Mark Burgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 12,978 |
| BloggedByRain | Rain | Media | Publicist🇱🇷 | Freelance Publicist for indies #PRByRain | Music journalist @RainBloggedIt_ & more | Diaspora Princess | 📧RainBloggedIt@gmail.com | 12,275 |
| prophetstrategy | Prophet | Prophet is a global business transformation consultancy that unleashes the power of people, businesses and brands to move society forward. | 9,533 |
| HarrisPoll | The Harris Poll | The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow. | 8,810 |
| JenRisi | Jennifer Risi | 🏆- Winning PR Gal. Founder @SwayEffect. Board Member @4As Foundation + @unsilenced_now. Advisor @UN_Women. | 7,283 |
| JayCoDon | Jacob Donnelly ☕️ | Publisher @morningbrew and building A Media Operator, a digital media company about building digital media companies. Former @coindesk | 5,437 |
| B_M_Network | Branded Merch Network | Branded Merch Network focuses on community, collaboration, & creativity, developed to give artists, creatives, marketers, and business owners an equal voice. | 4,681 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| BloggedByRain | Rain | Media | Publicist🇱🇷 | Freelance Publicist for indies #PRByRain | Music journalist @RainBloggedIt_ & more | Diaspora Princess | 📧RainBloggedIt@gmail.com | 10,773 |
| mnburgess | Mark Burgess | CMO & Business School Professor | 2x Author, TEDx Speaker | PwC & McCann Alum | 10,426 |
| AdClubNY | The ADVERTISING Club | The #ADClubNY is the premier organization for all global #advertising & #marketing professionals since 1896. https://t.co/BUnopWn7PF | 6,382 |
| Ben_Shute | Ben Shute | Digital, Social & Content Marketing Governance and Strategy consultant. Owner @moonshine_bbq, maker of quality BBQ rubs. | 4,911 |
| B_M_Network | Branded Merch Network | Branded Merch Network focuses on community, collaboration, & creativity, developed to give artists, creatives, marketers, and business owners an equal voice. | 3,980 |
| CaddyMarketing | Caddy Marketing and Communications, Inc. | Seasoned #marketing and #PR exec discussing all things #marketing: #advertising | #branding | #PR | #SM | #digital. | 3,899 |
| LarsBredahl | Lars Bredahl | Senior Product Manager at @SaksOff5th | Formerly at @Lenovo, @Comcast, BB&T, @LocalFirstBank | @ElonUniversity alum | 3,766 |
| jaumepre | Jaume Prenafeta | Publicitat, vendes i negoci en mitjans de comunicació. / Media advertising, sales & business. Own views. | 3,269 |
| bronagh_hanley | Big Noise PR | PR strategist, lover of entertainment content, mama of one, media fiend and pop culture junkie. | 2,713 |
| veritoneinc | Veritone | Veritone #aiWARE, the world’s first OS for #AI, uncovers insights from massive amounts of data across many cognitive capabilities at scale, in near real-time. | 2,534 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| B_M_Network | Branded Merch Network focuses on community, collaboration, & creativity, developed to give artists, creatives, marketers, and business owners an equal voice. | 2 |
| Ben_Shute | Digital, Social & Content Marketing Governance and Strategy consultant. Owner @moonshine_bbq, maker of quality BBQ rubs. | 2 |
| CaddyMarketing | Seasoned #marketing and #PR exec discussing all things #marketing: #advertising | #branding | #PR | #SM | #digital. | 2 |
| prophetstrategy | Prophet is a global business transformation consultancy that unleashes the power of people, businesses and brands to move society forward. | 2 |
| AdClubNY | The #ADClubNY is the premier organization for all global #advertising & #marketing professionals since 1896. https://t.co/BUnopWn7PF | 1 |
| jaumepre | Publicitat, vendes i negoci en mitjans de comunicació. / Media advertising, sales & business. Own views. | 1 |
| bronagh_hanley | PR strategist, lover of entertainment content, mama of one, media fiend and pop culture junkie. | 1 |
| decaffnyc | CEO @FueledbyGSTV / Board @AdCouncil @DPAAorg @YourOAAA / former @iHeartMedia @CCOutdoorNA @DrakeUniversity Father. Husband. City/Catskills. Go Cubs. | 1 |
| digiAJF | Positive Deviant 🙋🏼♀️ Content Strategist & eCommerce Evangelist 💬‼️📈 *she/her* @BayerUS @alanajoyy | 1 |
| emilyxalicia | director of digital marketing for @WAUSM_MD | @FIU alum | mental health advocate | highly-caffeinated | she/her/hers | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1627674046950260736 | Hits and misses for brands with music + SFX in this year’s SuperBowl. My love for audio makes me happy to be included in the round-up via @ameyers_ @MarketingBrew https://t.co/bMu93WkukL #advertising #superbowlcommercials | 1 |
| 1626980467386851329 | Heading to a Savannah Bananas game tonight and wanted to share this article. Have to give credit where it’s due. Wouldn’t be going if it wasn’t for Savanah Alaniz, the genius behind the videos. 🍌 ⚾️ @MarketingBrew https://t.co/LOqyNFW6tr | 1 |
| 1625912904296824852 | Revolt, Urban One, and Allen Media Group pitched their companies to a room of advertisers at IPG’s Equity Upfront last week. https://t.co/y6ej5y0kgJ via @MarketingBrew | 1 |
| 1626265009964695552 | “DEI investment is still lagging- dramatically. Continued re-education at the lower levels means it is not a top priority for top management... Time to get aligned.” So says BSI's CMO @LouisJonesIV in response to this story from @MarketingBrew: https://t.co/THUqtJEnG9 | 1 |
| 1628071383870869506 | "..a testament to Walmart’s scale and interest from advertisers, hungry for data into purchasing habits."We talked to Jeff Clark, an officer and VP of Walmart Connect, the retailer’s media business. https://t.co/kqnbTw3oCp via @MarketingBrew | 0 |
| 1625639800316239873 | Curious about the real story behind personally endorsed #PodcastAds? @VeritoneOne's VP of Media & Podcast Hilary Shafer shares some of her expertise on the subject in this article from @MarketingBrew 👉 https://t.co/1eHPUwsE9s https://t.co/Skg59wglrB | 0 |
| 1626197669700898817 | TikTok users are expected to spend roughly 56 minutes on the app daily in 2023, compared to adult YouTube users, who are expected to watch48 minutes of content on that platform every day. Shifting landscape! https://t.co/iT4NU3ikSa via @MarketingBrew @Ryanbarwick | 0 |
| 1625977145095847956 | Well well. . . Adults in the US are watching the equivalent of nine episodes of “Friends” in digital video each day. https://t.co/AMIWyVCRcV via @MarketingBrew | 0 |
| 1625969701380816896 | Revolt, Urban One, and Allen Media Group pitched their companies to a room of advertisers at IPG’s Equity Upfront last week. https://t.co/PLm3tHT9lX via @MarketingBrew | 0 |
| 1625907023765286921 | #FYI…✊🏿✊🏾✊🏽✊🏼…Revolt, Urban One, and Allen Media Group pitched their companies to a room of advertisers at IPG’s Equity Upfront last week. https://t.co/HEw97gZq3u via @MarketingBrew | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1626197669700898817 | TikTok users are expected to spend roughly 56 minutes on the app daily in 2023, compared to adult YouTube users, who are expected to watch48 minutes of content on that platform every day. Shifting landscape! https://t.co/iT4NU3ikSa via @MarketingBrew @Ryanbarwick | 7 |
| 1625639800316239873 | Curious about the real story behind personally endorsed #PodcastAds? @VeritoneOne's VP of Media & Podcast Hilary Shafer shares some of her expertise on the subject in this article from @MarketingBrew 👉 https://t.co/1eHPUwsE9s https://t.co/Skg59wglrB | 6 |
| 1626242388711841792 | We already have some great speakers confirmed for the @MarketingBrew summit this spring. You won't want to miss it. https://t.co/7ChGYRkyaf https://t.co/vQ3gHvjkiw | 1 |
| 1625977145095847956 | Well well. . . Adults in the US are watching the equivalent of nine episodes of “Friends” in digital video each day. https://t.co/AMIWyVCRcV via @MarketingBrew | 1 |
| 1625912904296824852 | Revolt, Urban One, and Allen Media Group pitched their companies to a room of advertisers at IPG’s Equity Upfront last week. https://t.co/y6ej5y0kgJ via @MarketingBrew | 1 |
| 1626476611674439680 | We've noticed this resurgence in the past three years. It's also popular with print magazine subscriptions.. Why inserts, aka the ads slipped into packages, are having a moment, explains @ameyers_ in @MarketingBrew ➡️ https://t.co/KICpp3FW5f https://t.co/iimEeId83P | 1 |
| 1626627585256873984 | You can find out the value of your #marketing spending by looking at how it correlates with your business goals. This is great information @MarketingBrew to have if your #budget is being cut and you need to make changes in what you are doing. https://t.co/lWKa5oEREK | 1 |
| 1625600917058756622 | This is interesting.Navigating the slippery slope of personal endorsements in podcast #advertising, writes @ameyers_ in @MarketingBrew ➡️ https://t.co/FJ3SdFSreM https://t.co/n1bX7CtvSt | 1 |
| 1625235866074378267 | What a great story!How an intern helped @TheSavBananas exhibition baseball team become @tiktok_us famous, explains @ameyers_ in @MarketingBrew ➡️ https://t.co/i7BJgd9ljT | 1 |
| 1626980467386851329 | Heading to a Savannah Bananas game tonight and wanted to share this article. Have to give credit where it’s due. Wouldn’t be going if it wasn’t for Savanah Alaniz, the genius behind the videos. 🍌 ⚾️ @MarketingBrew https://t.co/LOqyNFW6tr | 1 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #advertising | 3 |
| #superbowlcommercials | 2 |
| #marketing | 2 |
| #tiktok | 2 |
| #audiobranding | 1 |
| #music | 1 |
| #soniclogo | 1 |
| #superbowl | 1 |
| #twitterblue | 1 |
| #budget | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @marketingbrew | 44 |
| @ameyers_ | 5 |
| @thesavbananas | 3 |
| @jappleby | 2 |
| @louisjonesiv | 2 |
| @matzucker | 1 |
| @roxiesanchez69 | 1 |
| @facereader002 | 1 |
| @buzzedszn | 1 |
| @getsmar01588534 | 1 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
61
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 🔵 | 6 | blue_circle |
| 🍌 | 3 | banana |
| ⚾ | 3 | baseball |
| ➡️ | 3 | right_arrow |
| 🎙 | 1 | studio_microphone |
| 🎼 | 1 | musical_score |
| 🏈 | 1 | american_football |
| 🤔 | 1 | thinking_face |
| ✍️ | 1 | writing_hand |
| ✊🏿 | 1 | raised_fist_dark_skin_tone |
Emojis groups
| Emoji Group | Count |
|---|---|
| Symbols | 9 |
| People & Body | 6 |
| Objects | 4 |
| Activities | 4 |
| Food & Drink | 3 |
| Smileys & Emotion | 1 |