Tweets Analysis - Keyword: @lorealitalia
Overview
Total number of tweets analysed
4
Earliest tweet was on
2023-03-16
Latest tweet was on
2023-03-23
Tweets covering
6 days
Average age of authors' accounts
5 years
Summarization
The tweets cover topics related to L'Oreal Italia and its beauty products. One tweet highlights the natural beauty of Giulia Salemi without makeup, while thanking her for introducing them to L'Oreal's great products. Another tweet discusses a whitepaper that reveals L'Oreal is the most purchased beauty brand in Italy in the past 6 months. The third tweet discusses the orchestration of data sources to target advertising more effectively. Lastly, another tweet mentions a YouGov survey that reveals 44% of Italians have purchased cosmetics in the past 6 months and features L'Oreal, Kiko Milano, and PUPA Milano as popular beauty brands.
Topic Modeling
- Giulia Salemi and L'Oreal Italia's cosmetics products
- Italian consumers' purchase behavior of cosmetics, with L'Oreal Italia being the most popular brand
- L'Oreal Italia's use of first-party data and data orchestration in precision advertising
- Italian consumers' purchase behavior of cosmetics, including other brands such as Kiko Milano and PUPA Milano
Emotional Analysis
The tweets express positive emotions towards the brand L'Oreal Italia and its products. The first tweet expresses admiration for the beauty of Giulia Salemi and gratitude for introducing amazing L'Oreal products. The second and fourth tweets share statistics and data related to cosmetics purchases in Italy, highlighting L'Oreal as the most purchased brand. The third tweet quotes a manager from L'Oreal Italia discussing the use of data from various sources. Overall, the emotions expressed in these tweets are positive and affirming towards L'Oreal Italia and its products.
Trend Analysis
- #cosmetics as a popular topic in Italy
- Giulia Salemi as a beauty influencer for L'Oreal Italia
- L'Oreal Italia as the top cosmetic brand purchased by Italian consumers
- Use of data and market research in the cosmetic industry
- Multiple brands (L'Oreal Italia, Kiko Milano, PUPA Milano) discussed in relation to cosmetic purchasing trends in Italy
Types of Tweets
Number of Retweets
0
Percentage of total tweets
0%
Number of Original tweets
4
Percentage of total tweets
100%
Number of tweets that contain Mentions
4
Percentage of total tweets
100%
Number of tweets that were Replies
0
Percentage of total tweets
0%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
4
Percentage of total tweets
100%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 2 |
| Twitter for Android | 1 |
| Twitter for iPhone | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Osserv_Digital | Osservatori Digital | Il punto di riferimento sull'Innovazione Digitale in Italia | 16,286 |
| YouGovItalia | YouGov Italia | Living Consumer Intelligence. Ricerche di mercato e #sondaggi in tutto il mondo. YouGov è un istituto di ricerche globale con 9.6 milioni di panelisti nel mondo | 537 |
| dorellaanna123 | Anna rella | - | 63 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Osserv_Digital | Osservatori Digital | Il punto di riferimento sull'Innovazione Digitale in Italia | 1,509 |
| YouGovItalia | YouGov Italia | Living Consumer Intelligence. Ricerche di mercato e #sondaggi in tutto il mondo. YouGov è un istituto di ricerche globale con 9.6 milioni di panelisti nel mondo | 327 |
| dorellaanna123 | Anna rella | - | 75 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| YouGovItalia | Living Consumer Intelligence. Ricerche di mercato e #sondaggi in tutto il mondo. YouGov è un istituto di ricerche globale con 9.6 milioni di panelisti nel mondo | 2 |
| Osserv_Digital | Il punto di riferimento sull'Innovazione Digitale in Italia | 1 |
| dorellaanna123 | - | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1638843087609905152 | ✨Acquisto di #cosmetici in Italia✨ @LOrealGroupe è il brand di #cosmetica più acquistato dai consumatori italiani negli ultimi 6 mesi🔝 Scopri tutti i dati⤵️ https://t.co/jEZJpJnXvO @lorealitalia #Brand #Makeup #Beauty #Retail #Data #Whitepaper #MarketResearch #Surveys https://t.co/24UPMcRymR | 0 |
| 1638549749589504001 | #PRELEMI ma la bellezza di Giulia struccata ♥️ @GiuliaSalemi93 @lorealitalia prodotti pazzeschi grazie Giulia che ce li fai conoscere ♥️ https://t.co/RU5HeFpAtJ | 0 |
| 1638138572359254019 | Mattia Meduri, Precision Advertising Manager, @lorealitalia “diverse fonti di dati di prima parte, anche provenienti dai Retail. Attuata orchestrazione di diverse fonti” #OIM23 https://t.co/3kBEoPpQ0o | 0 |
| 1636371876422512641 | 💄Acquisto di prodotti cosmetici in Italia✨ 💡 Lo sapevi che il 44% degli italiani ha acquistato #cosmetici negli ultimi 6 mesi? Scopri tutti i dati👉 https://t.co/jEZJpJovlm @lorealitalia @KikoMilanoIT @PUPAMilano_IT #Makeup #Beauty #Cosmetica #Data #Brand #Trucchi #YouGov https://t.co/5WKOQCGWsx | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638549749589504001 | #PRELEMI ma la bellezza di Giulia struccata ♥️ @GiuliaSalemi93 @lorealitalia prodotti pazzeschi grazie Giulia che ce li fai conoscere ♥️ https://t.co/RU5HeFpAtJ | 7 |
| 1638843087609905152 | ✨Acquisto di #cosmetici in Italia✨ @LOrealGroupe è il brand di #cosmetica più acquistato dai consumatori italiani negli ultimi 6 mesi🔝 Scopri tutti i dati⤵️ https://t.co/jEZJpJnXvO @lorealitalia #Brand #Makeup #Beauty #Retail #Data #Whitepaper #MarketResearch #Surveys https://t.co/24UPMcRymR | 0 |
| 1638138572359254019 | Mattia Meduri, Precision Advertising Manager, @lorealitalia “diverse fonti di dati di prima parte, anche provenienti dai Retail. Attuata orchestrazione di diverse fonti” #OIM23 https://t.co/3kBEoPpQ0o | 0 |
| 1636371876422512641 | 💄Acquisto di prodotti cosmetici in Italia✨ 💡 Lo sapevi che il 44% degli italiani ha acquistato #cosmetici negli ultimi 6 mesi? Scopri tutti i dati👉 https://t.co/jEZJpJovlm @lorealitalia @KikoMilanoIT @PUPAMilano_IT #Makeup #Beauty #Cosmetica #Data #Brand #Trucchi #YouGov https://t.co/5WKOQCGWsx | 0 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #cosmetici | 2 |
| #cosmetica | 2 |
| #brand | 2 |
| #makeup | 2 |
| #beauty | 2 |
| #data | 2 |
| #retail | 1 |
| #whitepaper | 1 |
| #marketresearch | 1 |
| #surveys | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @lorealitalia | 4 |
| @lorealgroupe | 1 |
| @giuliasalemi93 | 1 |
| @kikomilanoit | 1 |
| @pupamilano_it | 1 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
250
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| ✨ | 3 | sparkles |
| ♥️ | 2 | heart_suit |
| 🔝 | 1 | TOP_arrow |
| ⤵️ | 1 | right_arrow_curving_down |
| 💄 | 1 | lipstick |
| 💡 | 1 | light_bulb |
| 👉 | 1 | backhand_index_pointing_right |
Emojis groups
| Emoji Group | Count |
|---|---|
| Activities | 5 |
| Symbols | 2 |
| Objects | 2 |
| People & Body | 1 |