Tweets Analysis - Keyword: @LeoBurnett
Overview
Total number of tweets analysed
37
Earliest tweet was on
2023-03-17
Latest tweet was on
2023-03-26
Tweets covering
9 days
Average age of authors' accounts
9 years
Summarization
Multiple tweets highlight various achievements and projects by Leo Burnett agency, including winning awards, creating campaigns for diverse clients, and being recognized for effectiveness and creativity. There are also tweets criticizing the agency over payment issues and accusing it of being a fraud marketing company.
Topic Modeling
- Charity fundraising by McDonald's and Leo Burnett
- Recognition and awards for campaigns by Leo Burnett and TI Lebanon
- Honor and tribute to Miguel ángel Furones from Leo Burnett and Publicis_Spain
- Sponsorship and events featuring Leo Burnett and other agencies
- Creative work and effectiveness rankings for Leo Burnett
- Reviews and insights on Leo Burnett's advertising and judging processes
- Partnerships and campaigns with TUI Group, Kellogg's, and First Choice in Thailand
- Complaints and negative comments about Leo Burnett's services
- Creative and sustainable marketing efforts by McDonald's and Leo Burnett Italy
Emotional Analysis
The emotions expressed in these tweets are mainly positive, with a focus on celebrating achievements and recognition for LeoBurnett and their work with various clients and causes. There are congratulatory messages for awards won, campaigns launched, and impact made for charity. Additionally, there are reviews and highlights of LeoBurnett's unique approach to advertising and judgment of work. However, there is also one negative tweet calling out LeoBurnett as a "fraud marketing company." Overall, the sentiment is mostly upbeat and supportive of LeoBurnett's work.
Trend Analysis
- Charity and social responsibility - McDonald's campaign to raise funds for charity, TI Lebanon's campaign against corruption, Leo Burnett's recognition in social responsibility rankings.
- Creative awards and accolades - Leo Burnett's wins at Dubai Lynx Awards, recognition in WARC Effective 100, and various gold awards in creative campaigns.
- Reviews and analysis - Reviews of Leo Burnett's advertising style and marketing approaches, including discussions of its judging process and its relevance to the future of advertising.
- Client and campaign highlights - TUI's "Live Happy" campaign and Leo Burnett's work in creating campaigns for various brands, including McDonald's and Kellogg's.
- Criticism and allegations - A negative tweet about Leo Burnett accusing them of being the "biggest fraud marketing company in the world."
Types of Tweets
Number of Retweets
8
Percentage of total tweets
21%
Number of Original tweets
26
Percentage of total tweets
70%
Number of tweets that contain Mentions
37
Percentage of total tweets
100%
Number of tweets that were Replies
3
Percentage of total tweets
8%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
21
Percentage of total tweets
56%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 12 |
| Twitter for Android | 7 |
| Hootsuite Inc. | 6 |
| Twitter for iPhone | 6 |
| Brandwatch | 2 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| CreativeReview | Creative Review | We share insight and inspiration from across the creative industries, connecting brilliant minds to make brilliant things happen. Subscribe: https://t.co/xxSmLlZ4kz | 2,055,245 |
| anticorruption | Transparency International | We are a global movement that wants to end the injustice of corruption worldwide 💙 #UnitedAgainstCorruption Imprint: https://t.co/x6HEZZoOBF | 272,455 |
| roastbrief | roastbrief | Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación. | 261,581 |
| clubdecreativos | Club de Creativos/as | El club de creativos/as (c de c) trabaja para mejorar la calidad del trabajo creativo en España y busca la unión del sector. | 54,346 |
| WARCEditors | WARC | We provide the latest evidence, expertise and guidance to make marketers more effective: https://t.co/TyGLkj7wqy | 18,105 |
| InvGurInd | Investment Guru India | Our ambition is to create universal platform 4 investors whereby they get access to news,views & research related to global & local markets all under 1 umbrella | 16,926 |
| CampaignLiveUS | Campaign US | The #1 trusted resource for advertising, creativity, marketing, media and technology professionals. | 16,741 |
| adobomagazine | adobo magazine | The Word on Creativity delivered to you as it happens. | 14,692 |
| Kyoorius | Kyoorius | We bring the creative community together through #KCA, the #KyooriusAwards, Designyatra #KDY, #ZeeMELT, and The Shortlist. | 6,687 |
| postradamusapp | Postradamus | Postradamus is a Social Media posting tool like no other. Check our video to see what we mean: https://t.co/fI9lt8m4n3 | 5,275 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| roastbrief | roastbrief | Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación. | 174,334 |
| CreativeReview | Creative Review | We share insight and inspiration from across the creative industries, connecting brilliant minds to make brilliant things happen. Subscribe: https://t.co/xxSmLlZ4kz | 7,582 |
| martinbihl | martin bihl | writer. conceptor. adman. man of letters. often in groups of four. letters, that is. | 4,999 |
| TheAgencyReview | The Agency Review | Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more. | 4,889 |
| postradamusapp | Postradamus | Postradamus is a Social Media posting tool like no other. Check our video to see what we mean: https://t.co/fI9lt8m4n3 | 4,408 |
| GeretyAwards | Gerety Awards | The Gerety Awards creative prize redefines the standard to which advertising is held and sets a benchmark for advertising and creative communications. | 3,245 |
| leowalls007 | Leonardo Walls | 🎙️ Locutor UCV 39.481🤓 Creador Mundo Geek y La Curiositeca 🎧 Barítono 🌐 Internacionalista ✏️Redactor Creativo 💥 PNI 21.265 ☀️ Productor CNAC | 3,143 |
| x4e_ch | Jan Arno Hacker, ye olde @schnoddelbotz\r\n | Darf ich mich kurz vorstellen? Ich komme aus Konstanz, Jahrgang 1978. Mail: j**@***https://t.co/VgEf1SOEBL "Fuck me stupid" #SelfCriticism 4♥️ Z. Minister für OpenSource & IT. | 2,314 |
| CampaignLiveUS | Campaign US | The #1 trusted resource for advertising, creativity, marketing, media and technology professionals. | 1,940 |
| anticorruption | Transparency International | We are a global movement that wants to end the injustice of corruption worldwide 💙 #UnitedAgainstCorruption Imprint: https://t.co/x6HEZZoOBF | 1,574 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| TheAgencyReview | Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more. | 5 |
| roastbrief | Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación. | 4 |
| CampaignLiveUS | The #1 trusted resource for advertising, creativity, marketing, media and technology professionals. | 2 |
| adobomagazine | The Word on Creativity delivered to you as it happens. | 2 |
| 1stSnrcitizen | Kruse and Ass Lover, https://t.co/tV2fPgESOf Sociology, i collect whatever belong to Caesar 😈, bring it #BARCELONA | 1 |
| WengBitrus2 | Freelancer| Copywriter| Affiliate marketer|Student| Coach & mentor| Tweets on freelancing, copy writing, marketing.. Click https://t.co/TwKvLfFwFk to connect | 1 |
| thewindblewblea | CEO@Ocean Group.With Ocean-labs & Studios & top teams across UK,Netherlands & Nordic’s Pioneering, innovating & evangalising about the best in DOOH Views my own | 1 |
| rvj_23 | . | 1 |
| postradamusapp | Postradamus is a Social Media posting tool like no other. Check our video to see what we mean: https://t.co/fI9lt8m4n3 | 1 |
| martinbihl | writer. conceptor. adman. man of letters. often in groups of four. letters, that is. | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1638118257306599425 | The campaign "Lollar: The Currency of Corruption" from TI Lebanon has won 1 Gold and 4 Bronze at the Dubai Lynx Awards 💙 Congratulations to our team @TI_Lebanon and @LeoBurnett Beirut & @LeoBurnettMEA for the great work! #NotPayingThePrice https://t.co/FJBPcG0sbG | 3 |
| 1639695473048006664 | Este año hemos querido homenajear a Miguel ángel Furones con nuestro #cdecdehonor. Recoge el premio su familia, más que merecido reconocimiento al que fuera director creativo mundial de @LeoBurnett y presidente de @Publicis_Spain #cdec2023 #PremiosNacionalesdeCreatividad2023 https://t.co/n7FnCRa3zy | 2 |
| 1638864584789590016 | How @LeoBurnett is true to its past while relevant to the future. @TomBernardin & @marktutssel’s #Humankind reviewed https://t.co/tMwQJYKZuO | 1 |
| 1638269247599284225 | .@TUIGroup, @TUIUK has released the latest iteration of its ‘Live happy’ campaign. Developed by creative agency @LeoBurnett, the spot highlights the variety of cities consumers can explore through the travel brand. Read the full article here: https://t.co/2bSJstwubg https://t.co/MEJhwcHaIi | 1 |
| 1640073697020067841 | What makes @LeoBurnett’s #advertising different. We review @TomBernardin & @marktutssel’s #Humankind: https://t.co/tMwQJYKrFg #marketing | 0 |
| 1638083526179409921 | Congratulations to @LeoBurnett for claiming the world’s #3 most awarded network for effectiveness, rising from 9th place last year. The network has 9 campaigns ranked, as well as 3 creative & 1 digital/specialist agencies in the top 50. https://t.co/glDJmSbhaI | 0 |
| 1636827244650962946 | With this next instalment of TUI’s ‘Live Happy’ campaign, @LeoBurnett and @TUIGroup @TUIUK shine a light on the ease of booking city breaks and experiences on from TUI’s ‘Live Happy’ campaign Read the full article here: https://t.co/HhjX5ox86f https://t.co/HhC2MgeBw9 | 0 |
| 1636849900062388224 | .@LeoBurnett Group Thailand has created a new campaign for First Choice in Thailand, which imagines what humans may look like 10 years from now if they were created using artificial intelligence. Read the full article here: https://t.co/rJ5Xdrj5wg https://t.co/O2nyiY7XGZ | 0 |
| 1636985805578149894 | 25 years of Breakfast Clubs - @KelloggsUKI Advert Rating: ⭐️⭐️⭐️ Agency: @LeoBurnett Year: 2023 Country: 🇬🇧 https://t.co/UOrIFuctSE | 0 |
| 1637050055441121281 | @LeoBurnett Biggest Fraud marketing company in World. https://t.co/yplaSWOJqk | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638027787981279232 | McDonald’s is hijacking phone wallpapers as a way to raise funds for charity https://t.co/JzLQleqq5E @LeoBurnett https://t.co/OppD4juhgQ | 8 |
| 1638118257306599425 | The campaign "Lollar: The Currency of Corruption" from TI Lebanon has won 1 Gold and 4 Bronze at the Dubai Lynx Awards 💙 Congratulations to our team @TI_Lebanon and @LeoBurnett Beirut & @LeoBurnettMEA for the great work! #NotPayingThePrice https://t.co/FJBPcG0sbG | 8 |
| 1639695473048006664 | Este año hemos querido homenajear a Miguel ángel Furones con nuestro #cdecdehonor. Recoge el premio su familia, más que merecido reconocimiento al que fuera director creativo mundial de @LeoBurnett y presidente de @Publicis_Spain #cdec2023 #PremiosNacionalesdeCreatividad2023 https://t.co/n7FnCRa3zy | 6 |
| 1638970069559709699 | Before the awards ceremony begins, we would like to thank all our incredible event sponsors for making tonight's event possible! See you all soon! https://t.co/ISq0pNdvO4 #CampaignUSAOY #sponsored #event @LeoBurnett @basicagency @DeptAgency https://t.co/z4xD6XYztT | 3 |
| 1639236271829815297 | #ADFEST2023 #MobileLotus For creating outstanding work that leans into the uniqueness of the mobile device, Cheil Hong Kong/Cheil Pentai Beijing, @LeoBurnett Taiwan, and @Cheil_Worldwide receive a Gold Award each. https://t.co/Ot1LpLjjhe | 2 |
| 1638083526179409921 | Congratulations to @LeoBurnett for claiming the world’s #3 most awarded network for effectiveness, rising from 9th place last year. The network has 9 campaigns ranked, as well as 3 creative & 1 digital/specialist agencies in the top 50. https://t.co/glDJmSbhaI | 1 |
| 1639379058390880256 | .@LeoBurnett, a leading creative agency under @PublicisGroupe, has become the only agency network in MENA to make the prestigious WARC Effective 100, with its Beirut and Dubai offices. Read the full article here: https://t.co/cBnKnErXiL https://t.co/HuWJOdvyry | 1 |
| 1638864584789590016 | How @LeoBurnett is true to its past while relevant to the future. @TomBernardin & @marktutssel’s #Humankind reviewed https://t.co/tMwQJYKZuO | 1 |
| 1638269247599284225 | .@TUIGroup, @TUIUK has released the latest iteration of its ‘Live happy’ campaign. Developed by creative agency @LeoBurnett, the spot highlights the variety of cities consumers can explore through the travel brand. Read the full article here: https://t.co/2bSJstwubg https://t.co/MEJhwcHaIi | 1 |
| 1637241261881958401 | Judging #ideas is always tricky. Here’s what @LeoBurnett does. @TomBernardin & @marktutssel’s #Humankind reviewed: https://t.co/tMwQJYKrFg | 0 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #humankind | 7 |
| #marketing | 2 |
| #cdecdehonor | 2 |
| #cdec2023 | 2 |
| #premiosnacionalesdecreatividad2023 | 2 |
| #adfest2023 | 2 |
| #campaignusaoy | 2 |
| #notpayingtheprice | 2 |
| #advertising | 1 |
| #entertainmentlotus | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @leoburnett | 37 |
| @tombernardin | 6 |
| @marktutssel | 6 |
| @tuigroup | 3 |
| @tuiuk | 3 |
| @publicis_spain | 2 |
| @basicagency | 2 |
| @deptagency | 2 |
| @ti_lebanon | 2 |
| @leoburnettmea | 2 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
18
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| ⭐ | 4 | star |
| 💙 | 2 | blue_heart |
| 🇬🇧 | 1 | United_Kingdom |
Emojis groups
| Emoji Group | Count |
|---|---|
| Travel & Places | 4 |
| Smileys & Emotion | 2 |
| Flags | 1 |