Laura Sanchez Makeup

Laura Sanchez Makeup

@laura_makeup

Make-up Artist and beauty Vlogger, content creator for @despiertaAmerica and @MamasLatinas . Beauty Vlogger of the year 2016 #NYXfaceAwards winner !

Bogotá, D.C., Colombia https://www.youtube.com/LauraMakeup25 Joined 2009-03-19 Date of Analysis: Dec 16, 2025

116,594

Followers

1,088

Following

39,556

Tweets

182.4

Avg Engagement

137

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @laura_makeup's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-03-19
  • Verification:No
  • Location:Bogotá, D.C., Colombia

Data Summary

  • Tweets Analyzed:3,078
  • Avg Likes per Tweet:57.7
  • Avg Retweets per Tweet:124.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,078 tweets

Laura's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. Her content is often shared and discussed, especially when it involves personal or community-related topics.

57.7

Avg Likes/Tweet

124.7

Avg Retweets/Tweet

177,584

Total Likes

383,847

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

2

Median Retweets

44

75th Percentile

106,450

Top Tweet

1.56

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

43.6%

Original

21.7%

Replies

33.5%

Retweets

1.2%

Quotes

0.0%

Threads

0.4%

With Media

62.0%

With Links

19.0%

With #Tags

80.3%

With @Mentions

48.6%

With Emojis

116

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.5

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.7%

Weekday Posts

24.3%

Weekend Posts

Top Hashtags

#nyxfaceawards (80) #teamlaura (47) #makeup (38) #beauty (23) #moods (22) #halloween (19) #laurasanchez (14) #faceawards (13) #kcacolombia (11) #lauramakeuplabs (9)

Most Mentioned

@laura_makeup (966) @youtube (543) @nyxcosmetics (77) @fanslausanchez (43) @sermujerjh (40) @ipsy (28) @popsugarlatina (28) @julitzykaren (21) @paugalindo (21) @jeffreestar (21)

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Content Strategy Analysis

Based on 3,078 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,341 (44%)
Replies 667 (22%)
Retweets 1,032 (34%)
Quote Tweets 38 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,032 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,078 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Her audience primarily consists of beauty enthusiasts and Spanish-speaking viewers, likely interested in makeup tutorials, lifestyle content, and social advocacy. She also engages with a broader audience through her collaborations with media outlets.

Average

Audience Quality

26.6%

Suspicion Index

34.0%

Low-Quality %

9

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

41.5%

Empty Bio

38.3%

<10 Tweets

3.6%

Mass Following (>2K)

0.0%

New (<90 days)

58.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.4%

No URL

26.4%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,295,591

Total Potential Reach

9

Median Follower Reach

70

75th Percentile Reach

2.3%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

40.3%

Creators

4,026 accounts

21.4%

Consumers

2,145 accounts

38.3%

Dormant

3,829 accounts

15

Verified Followers

0.15% of total

1.6%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Bogotá, D.C., Colombia (183) Colombia (148) México (110) Mexico (73) Cuba (59) Medellín, Colombia (46) Monterrey, Nuevo León (33) Costa Rica (29) Bogotá (26) Venezuela (25)

15

Verified Followers

0.15% of total

1,150

Protected Accounts

11.5% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,780 Wrestler Wrestling, Motivation, Self-promotion
@NYXCosmetics 1,247,916 Makeup Artist Makeup, Artistry, Cruelty-free
@kienyke 229,480 News Outlet Noticias, Datos, Actualidad
@ElizbethCristi7 180,470 - -
@triannacamilo 160,701 - -
@brendasunday 151,195 Social Media Manager Social media, Editora/Publicista, Contacto/publicidad
@iJuanma 134,152 - -
@MundoClay 128,159 Entertainment actor, cantante, maquillaje
@maffenovoa 102,481 - -
@officialeduhaer 72,969 Adult performer Adult performer, Taekwondo athlete, Writing

Top Keywords in Follower Bios

vida (236) makeup (216) amo (158) love (149) instagram (145) gusta (124) ig (115) amante (108) maquillaje (99) dios (89)

Top Hashtags in Follower Bios

#makeup (13) #1 (4) #army (4) #crueltyfree (3) #venezuela (3) #love (3) #tecnologi (2) #makeupartist (2) #colombia (2) #fashionblogger (2)

5,852

Followers With Bio

4,148

Followers Without Bio

58.52%

% With Bio

41.48%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,078 analyzed

255,315

Combined Engagement

0

Total Likes

255,315

Total Retweets

51,063

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Beauty Advocacy Community Engagement Personal Reflection Media Collaboration

Key Insights & Takeaways

Her content often includes personal reflections and community engagement, which drives interaction. She uses her platform to address social and personal issues, which resonates with her audience. Her collaborations with media outlets suggest a strategic approach to expanding her reach and influence.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 116,594
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @laura_makeup reveals an well-established Twitter presence with 116,594 followers. The account demonstrates a content-creator strategy, averaging 182.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025