Tweets Analysis - Keyword: @LANDOR_FITCH
Overview
Total number of tweets analysed
8
Earliest tweet was on
2023-02-28
Latest tweet was on
2023-03-02
Tweets covering
2 days
Average age of authors' accounts
13 years
Summarization
The tweets discuss various topics related to marketing and branding, including a gift from Fortnum & Mason in London for a talk given by the CEO and new Chief Creative Officer at LANDOR_FITCH, Nokia's new logo and whether it's too late, and Castrol's refreshed brand. The impact of the merger between Tata Group-owned Air India and Air Vistara is also discussed. Several users tag LANDOR_FITCH in their tweets, indicating the company's involvement in these branding efforts.
Topic Modeling
- Gifts and appreciation from companies
- Brand logo changes and rebranding
- Favorites stores and shopping experiences
- Marketing agencies and collaborations
- Merger and impact on companies
Emotional Analysis
The emotions expressed in these tweets are largely positive and grateful, with the first tweet expressing thanks and excitement for a kind gift. The other tweets contain discussions around logo changes and brand strategy, showing a mix of curiosity and interest in the topics at hand. There is no overtly negative or emotional language present in the tweets.
Trend Analysis
- Gifts and gratitude, with a focus on Fortnum & Mason and the CEO and CCO of LANDOR_FITCH
- The rebranding of Nokia and Castrol, including questions about the effectiveness of the new logos and their connection to the established brands
- Personal experiences and favorites with brands, such as a preference for Fortnum & Mason and favorite shops
- The impact of mergers, specifically the discontinuation of the brand and potential effects for Air India and Vistara
- A list of various marketing and advertising companies, possibly related to industry news or possible partnerships
Types of Tweets
Number of Retweets
1
Percentage of total tweets
12%
Number of Original tweets
4
Percentage of total tweets
50%
Number of tweets that contain Mentions
8
Percentage of total tweets
100%
Number of tweets that were Replies
3
Percentage of total tweets
37%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
5
Percentage of total tweets
62%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 5 |
| Twitter for iPhone | 2 |
| TweetDeck | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| afaqs | afaqs! | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 44,551 |
| briancollins1 | Brian Collins | COLLINS: SF/NY. One Club Board. MassArt Alum. D&AD + AdAge Design Agency of the Year. Fast Company Master of Design. Member AGI. Devoted Science Fictionist. | 19,174 |
| e4mevents | e4m(Events) | Stay tuned for updates about India's most reputed Marketing, Advertising & Media Conferences & Awards | 5,794 |
| Renostudio_ | Reno | Artist & World Builder. Brooklyn-based 💖 Founder of @bozoverse https://t.co/ILmi7fwbjZ Creative @spatial_io Previously @buck_tv Member @Safaryclub | 1,157 |
| namahchawla | Namah Chawla | - | 32 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| afaqs | afaqs! | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 2,314 |
| e4mevents | e4m(Events) | Stay tuned for updates about India's most reputed Marketing, Advertising & Media Conferences & Awards | 2,204 |
| Renostudio_ | Reno | Artist & World Builder. Brooklyn-based 💖 Founder of @bozoverse https://t.co/ILmi7fwbjZ Creative @spatial_io Previously @buck_tv Member @Safaryclub | 1,777 |
| briancollins1 | Brian Collins | COLLINS: SF/NY. One Club Board. MassArt Alum. D&AD + AdAge Design Agency of the Year. Fast Company Master of Design. Member AGI. Devoted Science Fictionist. | 937 |
| namahchawla | Namah Chawla | - | 151 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| afaqs | The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! | 3 |
| Renostudio_ | Artist & World Builder. Brooklyn-based 💖 Founder of @bozoverse https://t.co/ILmi7fwbjZ Creative @spatial_io Previously @buck_tv Member @Safaryclub | 2 |
| briancollins1 | COLLINS: SF/NY. One Club Board. MassArt Alum. D&AD + AdAge Design Agency of the Year. Fast Company Master of Design. Member AGI. Devoted Science Fictionist. | 1 |
| e4mevents | Stay tuned for updates about India's most reputed Marketing, Advertising & Media Conferences & Awards | 1 |
| namahchawla | - | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1630782362106880000 | .@nokia changes its iconic logo; Did the change come in too late? Does the new logo fail to build on the brand’s legacy?#Nokia #logo #newlogo #logodesign #marketing #advertising #rebranding @iamabhik @ramnathkar @InterbrandIndia @LANDOR_FITCH https://t.co/aWWHM4oMmk | 1 |
| 1631273359366291456 | @anuragbatrayo @nawalahuja @priyankae4m1 @Pepper_Content @SupariStudios @LANDOR_FITCH @WavemakerGlobal @webchutney @MediaMonks @MadisonWorldIND @StarcomWW @PublicisGroupe @deepsensedigi @LeoBurnett @LB_Orchard @TerraPay @emglobal #SCHBANG @GlitchMediaInc @socialpanga@IsobarIndia @socialbeatit @PocketAcesHQ | 0 |
| 1631062959051898881 | @briancollins1 @Janegeraghty_LF @suviala @LANDOR_FITCH Use to always get some for my mom 💝 | 0 |
| 1631062856484499456 | @briancollins1 @Janegeraghty_LF @suviala @LANDOR_FITCH Fav shop | 0 |
| 1631060308562259978 | Wow. As I arrived from JFK (back in NYC today) this giant picnic basket arrived from Fortnum & Mason in London. What a kind gift from CEO @Janegeraghty_LF and new Chief Creative Officer, Teemu @suviala at @LANDOR_FITCH for the talk we gave. Thank you. (Please send more biscuits.) https://t.co/i1bQey9xWo | 0 |
| 1630558472411705345 | .@Castrol unveils its refreshed brand, including an updated look and feel.#castrol | #oilandgas | #logo | #logodesign | #newlogo | #design | #brandstrategy | @LANDOR_FITCH | @Castrol_India https://t.co/ojntrTrXJt | 0 |
| 1630459742664679426 | Tata Group-owned @airindiain, will discontinue the @airvistara brand; What will be the impact of the merger?@TataCompanies #tata #vistara #airlines #aviation #merger #marketing @LloydMathias @LANDOR_FITCH @thefullmohanty @mccann_mw https://t.co/RpQlBmEZc8 | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1631060308562259978 | Wow. As I arrived from JFK (back in NYC today) this giant picnic basket arrived from Fortnum & Mason in London. What a kind gift from CEO @Janegeraghty_LF and new Chief Creative Officer, Teemu @suviala at @LANDOR_FITCH for the talk we gave. Thank you. (Please send more biscuits.) https://t.co/i1bQey9xWo | 12 |
| 1630782362106880000 | .@nokia changes its iconic logo; Did the change come in too late? Does the new logo fail to build on the brand’s legacy?#Nokia #logo #newlogo #logodesign #marketing #advertising #rebranding @iamabhik @ramnathkar @InterbrandIndia @LANDOR_FITCH https://t.co/aWWHM4oMmk | 3 |
| 1631062959051898881 | @briancollins1 @Janegeraghty_LF @suviala @LANDOR_FITCH Use to always get some for my mom 💝 | 1 |
| 1631062856484499456 | @briancollins1 @Janegeraghty_LF @suviala @LANDOR_FITCH Fav shop | 1 |
| 1631273359366291456 | @anuragbatrayo @nawalahuja @priyankae4m1 @Pepper_Content @SupariStudios @LANDOR_FITCH @WavemakerGlobal @webchutney @MediaMonks @MadisonWorldIND @StarcomWW @PublicisGroupe @deepsensedigi @LeoBurnett @LB_Orchard @TerraPay @emglobal #SCHBANG @GlitchMediaInc @socialpanga@IsobarIndia @socialbeatit @PocketAcesHQ | 0 |
| 1630558472411705345 | .@Castrol unveils its refreshed brand, including an updated look and feel.#castrol | #oilandgas | #logo | #logodesign | #newlogo | #design | #brandstrategy | @LANDOR_FITCH | @Castrol_India https://t.co/ojntrTrXJt | 0 |
| 1630459742664679426 | Tata Group-owned @airindiain, will discontinue the @airvistara brand; What will be the impact of the merger?@TataCompanies #tata #vistara #airlines #aviation #merger #marketing @LloydMathias @LANDOR_FITCH @thefullmohanty @mccann_mw https://t.co/RpQlBmEZc8 | 0 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #logo | 3 |
| #newlogo | 3 |
| #logodesign | 3 |
| #marketing | 3 |
| #nokia | 2 |
| #advertising | 2 |
| #rebranding | 2 |
| #schbang | 1 |
| #castrol | 1 |
| #oilandgas | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @landor_fitch | 8 |
| @janegeraghty_lf | 3 |
| @suviala | 3 |
| @nokia | 2 |
| @iamabhik | 2 |
| @ramnathkar | 2 |
| @interbrandindia | 2 |
| @briancollins1 | 2 |
| @anuragbatrayo | 1 |
| @nawalahuja | 1 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
12
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 💝 | 1 | heart_with_ribbon |
Emojis groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 1 |