JOANN Fabric & Craft

JOANN Fabric & Craft

@JoAnn_Stores

Welcome! We inspire creativity and help you find your happy place! Show us what you made! #handmadewithjoann

Hudson, Ohio https://www.michaels.com/lp/welcome-joann?joannweb Joined 2008-04-11 Date of Analysis: Dec 16, 2025

121,162

Followers

2,109

Following

23,575

Tweets

0.7

Avg Engagement

1,140

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @JoAnn_Stores's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-04-11
  • Verification:No
  • Location:Hudson, Ohio

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:0.6
  • Avg Retweets per Tweet:0.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,200 tweets

The account has average engagement with likes and retweets, suggesting a steady but not highly interactive audience. User-generated content plays a key role in maintaining interest and participation.

0.6

Avg Likes/Tweet

0.1

Avg Retweets/Tweet

1,951

Total Likes

265

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

87

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

1.5%

Original

98.0%

Replies

0.2%

Retweets

0.3%

Quotes

0.0%

Threads

0.4%

With Media

15.0%

With Links

0.2%

With #Tags

98.4%

With @Mentions

2.4%

With Emojis

148

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

63.98

Reply/Original Ratio

1.29

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.0%

Weekday Posts

17.0%

Weekend Posts

Top Hashtags

#girlscoutcookieseason (3) #hispanicheritagemonth (2) #worldmentalhealthday (1) #joannloves4h (1) #happyplace (1)

Most Mentioned

@joann (19) @chickonessan (7) @movielvr4life (7) @gloriajennings1 (6) @gwennlaura (6) @tr0g (6) @eshopworld (6) @danka4seasons (6) @zizzybob (5) @joann_stores (5)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 49 (2%)
Replies 3,135 (98%)
Retweets 7 (0%)
Quote Tweets 9 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely crafters, DIY enthusiasts, and individuals seeking creative outlets for self-expression. They are interested in affordable projects and community interaction.

Average

Audience Quality

26.2%

Suspicion Index

36.1%

Low-Quality %

15

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.7%

Empty Bio

37.2%

<10 Tweets

9.0%

Mass Following (>2K)

0.0%

New (<90 days)

48.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.3%

No URL

27.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

36,778,912

Total Potential Reach

15

Median Follower Reach

99

75th Percentile Reach

5.0%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

41.7%

Creators

20,842 accounts

21.1%

Consumers

10,550 accounts

37.2%

Dormant

18,608 accounts

123

Verified Followers

0.25% of total

5.7%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (842) California, USA (284) Texas, USA (255) Florida, USA (240) USA (234) Michigan, USA (184) Chicago, IL (180) Los Angeles, CA (168) Ohio, USA (160) Pennsylvania, USA (152)

179

Verified Followers

0.18% of total

10,577

Protected Accounts

10.47% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,269 Wrestler Wrestling, Motivation, Self-promotion
@cavs 3,347,404 Sports Team Basketball, NBA, G League
@Variety 2,912,751 Entertainment industry Entertainment, Business, Variety
@SavetheChildren 2,725,116 Humanitarian Humanitarian, Children, Protection
@BeatsByAssassin 2,261,058 Multitalented Actor, Director, Rapper
@LILBTHEBASEDGOD 1,247,132 Rapper Music, Writing, Film
@LeBronJames 1,009,998 - -
@LizKatzOfficial 783,330 Cosplayer Cosplay, Gaming, Acting
@iownjd 776,765 Lawyer learn, inspire, engage
@NasdaqExchange 758,893 Finance Technology, Finance, Innovation

Top Keywords in Follower Bios

love (7,449) mom (4,439) life (3,525) wife (3,262) lover (2,553) handmade (2,417) home (2,150) things (2,126) mother (2,083) crochet (2,083)

Top Hashtags in Follower Bios

#handmade (178) #crochet (162) #etsy (134) #diy (130) #crafts (118) #resist (91) #1 (89) #blm (84) #art (81) #blogger (76)

58,397

Followers With Bio

42,597

Followers Without Bio

57.82%

% With Bio

42.18%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

364

Combined Engagement

324

Total Likes

40

Total Retweets

73

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

0%

With Links

Topical Analysis:

Creativity Diy Community Affordability Emotional Well-Being User-Generated Content

Key Insights & Takeaways

Crafting is cheaper than therapy. most of the time. A haunted house but it's filled with your unfinished projects. We’re back 👋 who’s ready to get crafty?

Strengths

  • + Established follower base of 121,162
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @JoAnn_Stores reveals an growing Twitter presence with 121,162 followers. The account demonstrates a conversation-first approach, averaging 0.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025