Tweets Analysis - Keyword: @jessicawluther
Overview
Total number of tweets analysed
8
Earliest tweet was on
2023-02-13
Latest tweet was on
2023-02-13
Tweets covering
0 days
Average age of authors' accounts
11 years
Summarization
The tweets discuss a marketing strategy adopted by the NFL to appeal to women and international consumers, introducing a less violent version of the game that might carry less reputational and legal risk. Women's sports may experiment with rule changes that could one day be adopted by the men. The NFL is involved with the introduction of flag football in High School and with the Olympic Games for 2028.
Topic Modeling
- Reputational and legal risk of the current version of the game
- The long-term viability of the current men's game
- Marketing to women and international audiences
- Women's sports as opportunities to experiment with rule changes
- Introducing Flag Football in High School/Olympics
Emotional Analysis
The tweets express enthusiasm and eagerness for analysis of the #SuperBowl flag football ad from scholars and writers, and excitement for the potential of a less violent version of the game in the near future. They also express hope for the potential of women's sports to experiment with rule changes that could be adopted by men. Finally, the tweets express optimism for the introduction of flag football in high schools in California, and for it to be an Olympic event for 2028.
Trend Analysis
- Appealing to Women and International Consumers
- Long-term Viability of the Current Men's Game
- Marketing to Women and International Audiences
- Experimenting with Rule Changes
- Introducing Flag Football in High School
Types of Tweets
Number of Retweets
1
Percentage of total tweets
12%
Number of Original tweets
0
Percentage of total tweets
0%
Number of tweets that contain Mentions
8
Percentage of total tweets
100%
Number of tweets that were Replies
6
Percentage of total tweets
75%
Number of tweets that were Quotes
2
Percentage of total tweets
25%
Number of tweets that contain Hashtags
1
Percentage of total tweets
12%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter Web App | 6 |
Twitter for iPhone | 2 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
thefrankiedlc | Frankie de la Cretaz | Writing sports, gender, & queerness. HAIL MARY: THE RISE & FALL OF THE NWFL from @BoldTypeBooks. The āzā is silent. They/them. šš³ļøāā§ļøā”ļø | 21,002 |
bachyns | Dr Kathleen Bachynski | Assistant prof of public health at Muhlenberg via NYU, Columbia & Michigan. History, ethics, epidemiology, sports, injury prevention. Tweets/views my own. | 10,132 |
toates | Tom Oates | Associate Professor at University of Iowa. Author of Football and Manliness. Views are my own. | 385 |
4CTECare | 4CTECare | Ex-Athlete & Founder of Non-Profit '4CTE by CTE,' to help current & former athletes at all levels suffering from brain injury or suspected #CTE get care. | 286 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
bachyns | Dr Kathleen Bachynski | Assistant prof of public health at Muhlenberg via NYU, Columbia & Michigan. History, ethics, epidemiology, sports, injury prevention. Tweets/views my own. | 8,938 |
thefrankiedlc | Frankie de la Cretaz | Writing sports, gender, & queerness. HAIL MARY: THE RISE & FALL OF THE NWFL from @BoldTypeBooks. The āzā is silent. They/them. šš³ļøāā§ļøā”ļø | 4,455 |
toates | Tom Oates | Associate Professor at University of Iowa. Author of Football and Manliness. Views are my own. | 1,011 |
4CTECare | 4CTECare | Ex-Athlete & Founder of Non-Profit '4CTE by CTE,' to help current & former athletes at all levels suffering from brain injury or suspected #CTE get care. | 430 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
toates | Associate Professor at University of Iowa. Author of Football and Manliness. Views are my own. | 4 |
bachyns | Assistant prof of public health at Muhlenberg via NYU, Columbia & Michigan. History, ethics, epidemiology, sports, injury prevention. Tweets/views my own. | 2 |
4CTECare | Ex-Athlete & Founder of Non-Profit '4CTE by CTE,' to help current & former athletes at all levels suffering from brain injury or suspected #CTE get care. | 1 |
thefrankiedlc | Writing sports, gender, & queerness. HAIL MARY: THE RISE & FALL OF THE NWFL from @BoldTypeBooks. The āzā is silent. They/them. šš³ļøāā§ļøā”ļø | 1 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1625166555960037378 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther So it's both a way to appeal to women (and international) consumers and mainstream a version of the game that might carry less reputational and legal risk. | 1 |
1625165807524118528 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther Of course, tackle football is still lucrative, and I don't think anyone's imagining a shift to a less violent game in the near future, but the NFL definitely has a lot of folks considering the long-term viability of the current men's game. | 0 |
1625165101811597316 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther Women's sports are sometimes positioned as opportunities to experiment with rule changes that might one day be adopted by the men. In college basketball, for example, the NCAA has experimented with a shorter shot clock and quarters instead of halves. | 0 |
1625164604945956867 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther There's so much going on in that ad - it's clearly marketing to women and international audiences - but I wonder if it's also a tentative step towards imagining a new future for football. | 0 |
1624984745460350979 | @bachyns @tracie_canada @toates @danielrmorrison @mirarose88 @jessicawluther https://t.co/iKiFsnLWga | 0 |
1624955357264252928 | @bachyns @tracie_canada @thefrankiedlc @toates @danielrmorrison @mirarose88 @jessicawluther California is already introducing Flag Football in High School starting Fall of 2023. NFL had a heavy presence at the CIF hearing on this and are proposing it be an Olympic Event for 2028. | 0 |
1624954196070989835 | I am eager for analysis of this #SuperBowl flag football ad from scholars and writers who've thought a lot about the NFL and gender. @tracie_canada @thefrankiedlc @toates @danielrmorrison @mirarose88 @jessicawluther https://t.co/xkkBJUiOQE | 0 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1625166555960037378 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther So it's both a way to appeal to women (and international) consumers and mainstream a version of the game that might carry less reputational and legal risk. | 3 |
1625165807524118528 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther Of course, tackle football is still lucrative, and I don't think anyone's imagining a shift to a less violent game in the near future, but the NFL definitely has a lot of folks considering the long-term viability of the current men's game. | 2 |
1625164604945956867 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther There's so much going on in that ad - it's clearly marketing to women and international audiences - but I wonder if it's also a tentative step towards imagining a new future for football. | 2 |
1624954196070989835 | I am eager for analysis of this #SuperBowl flag football ad from scholars and writers who've thought a lot about the NFL and gender. @tracie_canada @thefrankiedlc @toates @danielrmorrison @mirarose88 @jessicawluther https://t.co/xkkBJUiOQE | 2 |
1625165101811597316 | @4CTECare @bachyns @tracie_canada @thefrankiedlc @danielrmorrison @mirarose88 @jessicawluther Women's sports are sometimes positioned as opportunities to experiment with rule changes that might one day be adopted by the men. In college basketball, for example, the NCAA has experimented with a shorter shot clock and quarters instead of halves. | 1 |
1624984745460350979 | @bachyns @tracie_canada @toates @danielrmorrison @mirarose88 @jessicawluther https://t.co/iKiFsnLWga | 1 |
1624955357264252928 | @bachyns @tracie_canada @thefrankiedlc @toates @danielrmorrison @mirarose88 @jessicawluther California is already introducing Flag Football in High School starting Fall of 2023. NFL had a heavy presence at the CIF hearing on this and are proposing it be an Olympic Event for 2028. | 1 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#superbowl | 1 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@tracie_canada | 8 |
@danielrmorrison | 8 |
@mirarose88 | 8 |
@jessicawluther | 8 |
@bachyns | 7 |
@thefrankiedlc | 7 |
@4ctecare | 5 |
@toates | 4 |
Top 10 mentions

Wordcloud of Tweets
