Isle of Wight Festival
Barclaycard presents the Isle of Wight Festival 20-23rd June 2024. #IOW2024
91,626
Followers
1,438
Following
12,772
Tweets
50.2
Avg Engagement
780
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @IsleOfWightFest's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-17
- Verification:No
- Location:Newport, Isle of Wight
Data Summary
- Tweets Analyzed:3,216
- Avg Likes per Tweet:29.7
- Avg Retweets per Tweet:20.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,216 tweetsThe account has an average of 1,288 likes and 304 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.7% of its followers, suggesting a mix of public figures and general fans.
29.7
Avg Likes/Tweet
20.5
Avg Retweets/Tweet
95,615
Total Likes
65,910
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
2
Median Retweets
31
75th Percentile
12,860
Top Tweet
0.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.6%
Original
17.8%
Replies
12.0%
Retweets
10.6%
Quotes
0.0%
Threads
0.8%
With Media
83.5%
With Links
54.3%
With #Tags
67.2%
With @Mentions
52.2%
With Emojis
135
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.3
Reply/Original Ratio
0.88
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.6%
Weekday Posts
21.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,216 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 387 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,216 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of music enthusiasts and festival attendees. They are likely interested in live performances, event details, and exclusive updates.
Average
Audience Quality
21.6%
Suspicion Index
29.6%
Low-Quality %
56
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.1%
Empty Bio
24.3%
<10 Tweets
12.0%
Mass Following (>2K)
0.0%
New (<90 days)
38.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.0%
No URL
17.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42,761,146
Total Potential Reach
56
Median Follower Reach
260
75th Percentile Reach
8.2%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.5%
Creators
5,747 accounts
18.2%
Consumers
1,824 accounts
24.3%
Dormant
2,429 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
73
Verified Followers
0.73% of total
1,166
Protected Accounts
11.66% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @davidguetta | 19,839,331 | DJ | Music, Collaboration, Release |
| @JohnCena | 14,094,973 | Wrestler | Wrestling, Motivation, Self-promotion |
| @solalexasch | 681,280 | Musician | Music, Travel, Tattoos |
| @Megan_Mckenna_ | 577,931 | Singer | Music, New Releases, Country |
| @petetong | 395,375 | DJ | music, radio, Spotify |
| @EssexPR | 289,358 | Pub Owner | Nightlife, Pubs, Events |
| @duranduran | 273,595 | Musician | Music, Streaming, Hollywood |
| @RoughTradeRecs | 206,843 | Record Label | Music, Record Label, Demos |
| @coopuk | 183,472 | Retail | Social policy, Local communities, Sustainable business |
| @bambinobecky | 164,238 | YouTuber | comedy, vlogs, music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,787
Followers With Bio
4,213
Followers Without Bio
57.87%
% With Bio
42.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,216 analyzed26,826
Combined Engagement
0
Total Likes
26,826
Total Retweets
5,365
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @Camila_Cabello: Bazzi opened for us on the North American never be the same tour. i came across this song & fell more in love with it hearing it every night. couple weeks ago on a day off I went to a studio & wrote a verse for it!! here is beautiful 💛 https://t.co/Aft
RT @This_Feeling: Crouchy in the mosh pit, everybody’s lost it @KasabianHQ @isleofwightfest https://t.co/B3EwgHk7gA
RT @yungblud: this song is about freedom of speech. this song is about freedom of expression. there is hope for this “underrated youth” and i believe the future looks bright because we are in it. H4TUY out now 🖤 https://t.co/KpmyJ3ap6t https://t.co/mi7oA6CGbt
RT @AMAs: .@Camila_Cabello's #AMAs performance of 'Consequences' was beautiful. Watch it again on @youtubemusic: https://t.co/1Kew7YmwJh https://t.co/5PkJWJ7I2Z
RT @bastilledan: Our third album "DOOM DAYS" will be released on 14th June. We can't wait for you lot to hear it. Listen to "Joy" - https://t.co/XczTooUVQk Pre-order "Doom Days" - https://t.co/RKCpnD7N8Y https://t.co/BXyi9YGyhV
Key Insights & Takeaways
The account frequently shares highlights from past festivals, which helps maintain audience interest and nostalgia. It uses hashtags like #IOW2024 and #IOW2019 to create a sense of continuity and community. Promoting line-up announcements and ticket sales drives engagement and attendance.
Strengths
- + Established follower base of 91,626
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @IsleOfWightFest reveals an growing Twitter presence with 91,626 followers. The account demonstrates a content-creator strategy, averaging 50.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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