Tweets Analysis - Keyword: @IpsosUK
Overview
Total number of tweets analysed
129
Earliest tweet was on
2023-03-21
Latest tweet was on
2023-03-30
Tweets covering
9 days
Average age of authors' accounts
10 years
Summarization
Ipsos UK has released various polls and research findings covering political opinion, affordable housing, economic issues, gambling harms, financial wellbeing, and the social care workforce. The polls indicate that Rishi Sunak's personal poll ratings have not improved despite the Budget and boat announcement, and that twice as many Brits have a positive view of Labour than the Conservatives. Immigration concern has risen, but economic issues remain the top priority. The financial wellbeing tracker shows that pessimism has fallen since September 2022, but remains low. The Conservative Party's favorability has slipped in Ipsos UK's monthly poll.
Topic Modeling
- IpsosUK's latest Political Pulse and poll ratings for politicians
- The state of renting and UK housing affordability crisis
- Brand perception and public opinion about political parties
- Issues facing the country, including immigration, NHS, economy, and cost of living
- Financial wellbeing, economy, and inflation
- Gender dynamics in the workplace and politics
- Social care workforce and public support for measures to grow and support it
Emotional Analysis
The emotions expressed in these tweets range from concern and frustration over the state of renting and the UK housing affordability crisis, to political commentary on poll ratings and public perceptions of political parties and leaders. There are also observations on the key issues facing the country, including immigration and economic concerns, and discussions on financial wellbeing and social inequality. Overall, the tweets reflect a mix of political and social commentary with varying levels of emotion.
Trend Analysis
- Public perception of politicians, particularly Rishi Sunak and Keir Starmer
- The state of renting and the UK housing affordability crisis
- Political parties and their brand image
- Key issues facing the nation, including immigration, the economy, and the NHS
- Financial wellbeing and the cost of living crisis
Types of Tweets
Number of Retweets
44
Percentage of total tweets
34%
Number of Original tweets
32
Percentage of total tweets
24%
Number of tweets that contain Mentions
129
Percentage of total tweets
100%
Number of tweets that were Replies
45
Percentage of total tweets
34%
Number of tweets that were Quotes
15
Percentage of total tweets
11%
Number of tweets that contain Hashtags
40
Percentage of total tweets
31%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter Web App | 59 |
Twitter for iPhone | 38 |
TweetDeck | 13 |
Twitter for Android | 10 |
Twitter for iPad | 4 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
mancunianmedic | David Oliver | NHS Dr 34 y. Covid wards++. Gov, policy, academic, officer roles. Byline: @BMJ_latest. Columns: health press, papers @mjauk. Manc-in-South. MCFC. Craic. Schlock | 67,079 |
IpsosUK | Ipsos UK | Leader in market research in the UK & Ireland, part of @Ipsos. Follow us for the latest polls & research. Follows, RTs & likes are not (always) endorsements. | 57,703 |
chriscurtis94 | Chris Curtis | Proud Milton Keynesian, Labour's Parliamentary candidate for MK North, Researcher @OpiniumResearch, can't spell, all views my own. Join the campaign ⤵️ | 36,823 |
NPCthinks | NPC | We are a think tank and consultancy. Our research helps the social sector innovate, influence and improve. We want our sector to maximise its social impact | 25,591 |
drjennings | Will Jennings | I research and write about politics, public policy, public opinion, polls, elections, trust. | 23,730 |
ProfCaryCooper | Cary Cooper | Professor Sir Cary Cooper, 50th Anniversary Professor of Organizational Psychology & Health at MBS Manchester University | 21,794 |
TweetMRS | MRS | MRS is the leading authority on research, insight and data analytics. For queries relating to our code of conduct email: codeline@mrs.org.uk | 14,872 |
keiranpedley | Keiran Pedley | Pollster. Public opinion / politics @IpsosUK. Polling Matters podcast. Live with Courtney & Finn in London. Expect Spurs, polling & politics. Views my own. | 14,226 |
Ipsos | Ipsos | Ipsos is one of the largest market research companies operating in 90 markets with more than 18,000 research professionals. #GameChangers #mrx | 13,385 |
GIWLkings | Global Institute for Women's Leadership | Working towards a world in which women of all backgrounds have fair and equal access to leadership. Based at @KingsCollegeLon. Chaired by @JuliaGillard. | 12,508 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
mancunianmedic | David Oliver | NHS Dr 34 y. Covid wards++. Gov, policy, academic, officer roles. Byline: @BMJ_latest. Columns: health press, papers @mjauk. Manc-in-South. MCFC. Craic. Schlock | 25,516 |
lewis_herbert | Lewis Herbert | Allia Future Homes Manager building modular home communities to tackle homelessness, and training planners. Past Labour Leader of our city of considerable magic | 7,767 |
drjennings | Will Jennings | I research and write about politics, public policy, public opinion, polls, elections, trust. | 5,822 |
keiranpedley | Keiran Pedley | Pollster. Public opinion / politics @IpsosUK. Polling Matters podcast. Live with Courtney & Finn in London. Expect Spurs, polling & politics. Views my own. | 5,470 |
ColleenDockerty | Colleen Dockerty | Tweets about feminism, gender-based violence, sexual & reproductive health & rights, humanitarian crises, conflict, borders, poverty & inequality. She/her. | 5,002 |
descrier | Descrier News @descrier@mastodon.social | Independent world news, politics, science, & culture @descrier@mastodon.social #news #uk #worldnews #politics #business #science #tech #culture #lifestyle | 5,000 |
nigelGBnigelUK | Handsome Nigel🇬🇧👮♂️🇬🇧🇲🇾🇸🇬🇭🇰 | Aspiring Police🇬🇧Handsome British Subject🇬🇧Future Police🇬🇧Britain Enthusiast Patriotic Britain Commonwealth🇬🇧🇲🇾🇬🇧🇸🇬🇬🇧CANZUK🇬🇧🇲🇾🇬🇧🇸🇬🇬🇧 | 4,998 |
dtks888 | @dtks888 | Actor/Dir/Writer. LifeOfPiWestEnd, DrWho, DEVS(Hulu/FX/BBC), Chimerica(C4), TokyoTrial(Netflix), ParadiseWar, Exit, DCIBanks, Spooks, Eastenders. https://t.co/txHIG2bVQ1 | 4,993 |
kimpieuk | kimpie | #FBPE #rejoinuk adoptee European U.K./ Irish 🇪🇺🇪🇺 History, politics, | 4,906 |
SimonMAtkinson | Simon Atkinson | Head of Ipsos Knowledge Centre. Like cycling, skiing @TweetLesArcs & Oxford United. Co-editor “Political Comms: The 2019 General Election" (Palgrave) | 4,702 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
mwclemence | Senior Consultant at Ipsos UK interested in social trends and politics. Personal opinions. | 9 |
BenIpsosUK | Research Director @IpsosUK #ukhousing #infrastructure #economy #society #politics (#LFC). Lives in Hants. My views. Blogs: LinkedIn https://t.co/dQABsbJlVh | 8 |
AnnaClarke_____ | Director of Policy and Public Affairs at The Housing Forum. #ukhousing, planning, economics, housebuilding, social policy Views are my own. Cambridge based. | 6 |
_AlexBogdan | Surveys, research, methodology, Hackney, nature Works at @IpsosUK. Views = α + β1*genetics + β2*upbringing + β3*education + β4*media +... +βn*mood. Also my own. | 5 |
keiranpedley | Pollster. Public opinion / politics @IpsosUK. Polling Matters podcast. Live with Courtney & Finn in London. Expect Spurs, polling & politics. Views my own. | 5 |
IpsosUK | Leader in market research in the UK & Ireland, part of @Ipsos. Follow us for the latest polls & research. Follows, RTs & likes are not (always) endorsements. | 4 |
mancunianmedic | NHS Dr 34 y. Covid wards++. Gov, policy, academic, officer roles. Byline: @BMJ_latest. Columns: health press, papers @mjauk. Manc-in-South. MCFC. Craic. Schlock | 4 |
SimonMAtkinson | Head of Ipsos Knowledge Centre. Like cycling, skiing @TweetLesArcs & Oxford United. Co-editor “Political Comms: The 2019 General Election" (Palgrave) | 4 |
EileenIrvin1 | Social researcher working in the area of health and social care at Ipsos in the UK - my views are my own. | 3 |
bottyy | Don’t look down on anyone unless it’s to help them up | 3 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1641083669161943040 | NEW from @IpsosUK. Our latest Political Pulse shows no improvement in Rishi Sunak's personal poll ratings post Budget / boats announcement. Favourable 29% (+2 from Feb) Unfavourable 45% (-1) THREAD/ https://t.co/bRNbjAoWA5 | 60 |
1640312583633747971 | There's lots of @BBCNews coverage this week on the state (plight) of renting. Here's some @IpsosUK data which underlines how the #ukhousing affordability crisis is bigger and uglier than it was this time last year... https://t.co/kp9pyIo0t0 | 34 |
1638133283933372416 | New from @IpsosUK: What are the most important issues facing the country? - Big jump in immigration (+8 pts), now effectively tied with NHS in third. - But inflation / cost of living and economy still top 2. Remember this is in respondents own words - we don't provide a list. https://t.co/RIPvF3CufR | 16 |
1641097470150057984 | POLL: Brand Matters. Twice as many Brits have a positive view of Labour than feel the same way about the Conservatives https://t.co/T62RtYK8YV via @IpsosUK https://t.co/cqVkjm2L4s | 13 |
1641088246766600194 | Another example of the Conservative "bit of a recovery, but only to a level that would still be seen as dreadful on its own" that was covered in latest The Week in Polls, this time with new @IpsosUK data https://t.co/ynxZxWPJoY | 12 |
1641045895650193408 | Tories' favourability slips below Lib Dems, Greens and Labour in @IpsosUK's monthly poll, while Sunak's personal ratings are largely unchanged (via @PA) https://t.co/rpr31f5VdD | 9 |
1639208438998745088 | Our latest @IpsosUK #FinancialWellbeing Tracker featured in #BBCPanorama's Surviving the Pay Squeeze, showing just how much the cost of living crisis is impacting people. A few other highlights from our research... https://t.co/7mRv77RCLw | 7 |
1641088432934907905 | Despite some signs of a softening in the polls @IpsosUK latest political pulse suggests public perceptions of the government haven't changed: -45% unfavourable to Sunak (-1ppt from Feb) -52% unfavourable to his party (-2) https://t.co/uAlfkD1g0W https://t.co/jtJgqsgdz5 | 7 |
1638099600148922369 | Our @IpsosUK Issues Index out this morning shows that while immigration is rising up Brits' key concerns, it is economic issues they remain most worried about https://t.co/QW1sBwjyic | 7 |
1638118499057795073 | NEW: @IpsosUK issues index for March Economy and inflation remain the biggest issues, but a big jump in immigration concern. More here: https://t.co/Xg6ZPUaCmq https://t.co/pQzW9kuzUY | 5 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1641083669161943040 | NEW from @IpsosUK. Our latest Political Pulse shows no improvement in Rishi Sunak's personal poll ratings post Budget / boats announcement. Favourable 29% (+2 from Feb) Unfavourable 45% (-1) THREAD/ https://t.co/bRNbjAoWA5 | 165 |
1640312583633747971 | There's lots of @BBCNews coverage this week on the state (plight) of renting. Here's some @IpsosUK data which underlines how the #ukhousing affordability crisis is bigger and uglier than it was this time last year... https://t.co/kp9pyIo0t0 | 44 |
1641097470150057984 | POLL: Brand Matters. Twice as many Brits have a positive view of Labour than feel the same way about the Conservatives https://t.co/T62RtYK8YV via @IpsosUK https://t.co/cqVkjm2L4s | 24 |
1638133283933372416 | New from @IpsosUK: What are the most important issues facing the country? - Big jump in immigration (+8 pts), now effectively tied with NHS in third. - But inflation / cost of living and economy still top 2. Remember this is in respondents own words - we don't provide a list. https://t.co/RIPvF3CufR | 22 |
1641114485053063168 | Do you have a favourable or unfavourable opinion of…? (Favourable) Starmer (LAB): 31% (-1) Sunak (CON): 29% (+2) Hunt (CON): 22% (+4) Braverman (CON): 17% (+3) Cleverly (CON): 13% via @IpsosUK, 17-20 Mar (Changes with 15 Feb) | 15 |
1638836665119805441 | Good morning to all our delegates, speakers & sponsor @indeemo at today's #DigitalEthnography Conference! @IpsosUK's Oliver Sweet opens the 2023 event 👏#MRSLive https://t.co/UA5vB9teXS | 14 |
1641088432934907905 | Despite some signs of a softening in the polls @IpsosUK latest political pulse suggests public perceptions of the government haven't changed: -45% unfavourable to Sunak (-1ppt from Feb) -52% unfavourable to his party (-2) https://t.co/uAlfkD1g0W https://t.co/jtJgqsgdz5 | 12 |
1638099600148922369 | Our @IpsosUK Issues Index out this morning shows that while immigration is rising up Brits' key concerns, it is economic issues they remain most worried about https://t.co/QW1sBwjyic | 11 |
1639208438998745088 | Our latest @IpsosUK #FinancialWellbeing Tracker featured in #BBCPanorama's Surviving the Pay Squeeze, showing just how much the cost of living crisis is impacting people. A few other highlights from our research... https://t.co/7mRv77RCLw | 9 |
1641088246766600194 | Another example of the Conservative "bit of a recovery, but only to a level that would still be seen as dreadful on its own" that was covered in latest The Week in Polls, this time with new @IpsosUK data https://t.co/ynxZxWPJoY | 9 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#financialwellbeing | 8 |
#digitalethnography | 6 |
#mrslive | 6 |
#ukhousing | 5 |
#costoflivingcrisis | 4 |
#genderequality | 3 |
#politicstalk | 3 |
#inflation | 3 |
#podcast | 2 |
#iwd2023 | 2 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@ipsosuk | 129 |
@keiranpedley | 17 |
@bbcnews | 11 |
@victoria_spratt | 9 |
@benipsosuk | 8 |
@simonmatkinson | 7 |
@ipsos | 5 |
@mwclemence | 5 |
@tweetmrs | 5 |
@indeemo | 5 |
Top 10 mentions

Wordcloud of Tweets

Emojis
Average number of emojis used per tweet
37
Emojis used in tweets
Emoji | Count | Emoji Text |
---|---|---|
⬆️ | 7 | up_arrow |
👏 | 6 | clapping_hands |
⬇️ | 6 | down_arrow |
🗺️ | 5 | world_map |
🇬🇧 | 5 | United_Kingdom |
🎙️ | 4 | studio_microphone |
👇 | 3 | backhand_index_pointing_down |
🚀 | 2 | rocket |
🥂 | 2 | clinking_glasses |
🚨 | 2 | police_car_light |
Emojis groups
Emoji Group | Count |
---|---|
Symbols | 14 |
Travel & Places | 10 |
People & Body | 10 |
Objects | 5 |
Flags | 5 |
Smileys & Emotion | 3 |
Food & Drink | 2 |