Imperial College London
We are a global top ten university with a world-class reputation in science, engineering, business and medicine. #OurImperial
176,137
Followers
3,318
Following
25,270
Tweets
28.1
Avg Engagement
1,834
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @imperialcollege's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-07-08
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:20.6
- Avg Retweets per Tweet:7.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a moderate level of engagement with an average of 1,815 likes and 573 retweets per tweet. The engagement appears to be consistent across their content.
20.6
Avg Likes/Tweet
7.5
Avg Retweets/Tweet
67,034
Total Likes
24,237
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
20
75th Percentile
13,296
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
46.2%
Original
37.8%
Replies
13.4%
Retweets
2.7%
Quotes
0.0%
Threads
1.0%
With Media
66.4%
With Links
42.8%
With #Tags
61.2%
With @Mentions
53.4%
With Emojis
196
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.82
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.6%
Weekday Posts
7.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 435 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes students, academics, and professionals interested in science, engineering, and global issues. They are likely to be engaged with content related to education, research, and social justice.
Average
Audience Quality
27.9%
Suspicion Index
30.5%
Low-Quality %
29
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.2%
Empty Bio
35.6%
<10 Tweets
15.4%
Mass Following (>2K)
0.0%
New (<90 days)
57.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.1%
No URL
25.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
99,460,109
Total Potential Reach
29
Median Follower Reach
167
75th Percentile Reach
6.3%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.4%
Creators
21,196 accounts
22.0%
Consumers
11,018 accounts
35.6%
Dormant
17,786 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
655
Verified Followers
0.65% of total
12,070
Protected Accounts
11.95% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BillGates | 62,538,268 | Philanthropist | Philanthropy, Learning, Technology |
| @ProfBrianCox | 3,059,531 | Physicist | Physics, Science Communication, Astronomy |
| @Hadithoftheday | 2,722,074 | Inspirational Speaker | space travel, tennis, cooking |
| @JoseAMeadeK | 1,600,051 | Politician | Family, Economics, Law |
| @techreview | 1,206,862 | Media Company | technology, media, journalism |
| @MonicaWaldvogel | 1,200,984 | Journalist | News, Journalism, Globonews |
| @AshwiniVaishnaw | 1,055,264 | Politician | Railways, Communications, Technology |
| @bouska | 840,343 | Fashion Photographer | Fashion, Photography, Activism |
| @DrAmalinaBakri | 824,387 | Surgeon | General Surgery, Clinical Research, BRACELET Study |
| @theJeremyVine | 788,438 | Broadcaster | radio, eggheads, poetry |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,974
Followers With Bio
33,024
Followers Without Bio
67.3%
% With Bio
32.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed22,093
Combined Engagement
16,341
Total Likes
5,752
Total Retweets
4,419
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
20%
With Links
Topical Analysis:
NEWS FLASH! It’s not a dislike of “hard maths” that puts girls off studying or pursuing careers in maths + physics. It’s outdated and damaging stereotypes that close doors on many talented girls and women. Ready to hear about some of our most inspiring women physicists? 🧵
The Telegraph has corrected and apologised for another untrue claim about Imperial #COVID19 epidemiology. It's the 16th time they have had to correct or clarify false or misleading reporting on Imperial coronavirus research. https://t.co/iAtFEyWyeh
We stand in solidarity with our Iranian community, and everyone affected by the death of Mahsa Amini and reports of violence at Sharif University in Tehran. Support + guidance for #OurImperial community 👇
1⃣ Prof. Michele Dougherty, our Head of Physics. 🪐 She leads missions to other planets. During @NASASolarSystem’s #Cassini mission to Saturn, she discovered an atmosphere on Saturn's moon Enceladus. She's now gearing up to explore Jupiter's icy moons. More from Michele👇🏾
RT @ReactStudy: [🧵] Our latest and final REACT-1 survey has recorded the highest number of #coronavirus infections in England since we bega…
Key Insights & Takeaways
The account frequently addresses social and political issues, reflecting its commitment to public discourse. It highlights research and academic findings, particularly in STEM fields, to inform and educate its audience. The account also engages in public relations and media corrections, showing its role in shaping public understanding of scientific topics.
Strengths
- + Established follower base of 176,137
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @imperialcollege reveals an growing Twitter presence with 176,137 followers. The account demonstrates a content-creator strategy, averaging 28.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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