Illumina
Dedicated to advancing human health by unlocking the power of the #genome. 🧬
100,575
Followers
9,174
Following
15,260
Tweets
22.7
Avg Engagement
1,387
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @illumina's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-10
- Verification:No
- Location:San Diego, CA
Data Summary
- Tweets Analyzed:3,209
- Avg Likes per Tweet:12.8
- Avg Retweets per Tweet:9.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,209 tweetsIllumina's tweets typically receive a moderate level of engagement, with an average of 475 likes and 151 retweets per tweet. Their content is well-received by their followers, indicating a strong connection with their audience.
12.8
Avg Likes/Tweet
9.9
Avg Retweets/Tweet
41,155
Total Likes
31,819
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
3
Median Retweets
22
75th Percentile
4,525
Top Tweet
0.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.3%
Original
24.1%
Replies
22.6%
Retweets
10.9%
Quotes
0.0%
Threads
0.4%
With Media
76.7%
With Links
48.1%
With #Tags
66.8%
With @Mentions
5.4%
With Emojis
175
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.57
Reply/Original Ratio
0.48
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.3%
Weekday Posts
6.7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,209 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 725 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,209 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes researchers, healthcare professionals, and industry stakeholders interested in genomics and biotechnology. They are likely looking for updates on new technologies and scientific breakthroughs.
Average
Audience Quality
24.7%
Suspicion Index
30.8%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.1%
Empty Bio
33.6%
<10 Tweets
11.5%
Mass Following (>2K)
0.0%
New (<90 days)
46.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.1%
No URL
24.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,211,412
Total Potential Reach
37
Median Follower Reach
169
75th Percentile Reach
5.5%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.1%
Creators
4,413 accounts
22.3%
Consumers
2,230 accounts
33.6%
Dormant
3,357 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
220
Verified Followers
2.2% of total
980
Protected Accounts
9.8% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @DHSCgovuk | 693,561 | Government Agency | Health, Social Care, Independence |
| @DarrenAronofsky | 250,172 | Filmmaker | Filmmaking, Art, Creativity |
| @HerbertRSim | 228,109 | Investor | Economics, GeoPolitics, AI |
| @songri_la | 99,235 | Songwriter | Tech, Music, Global Human Rights |
| @paoloigna1 | 97,198 | Analista | Viaggi, Analisi, Esplorazione |
| @Visiongeo | 89,150 | Philanthropist | NGO funding, Philanthropy, Travel |
| @MFairchild_Fans | 83,541 | - | - |
| @NickUndrul | 77,822 | Blogger | Learning, Sharing, Interests |
| @Scripps_Ocean | 72,288 | Oceanographer | Oceanography, Planet protection, Research |
| @Ghaid_Media | 57,163 | Journalist | Media Studies, News Reports, Crisis Monitoring |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,290
Followers With Bio
3,710
Followers Without Bio
62.9%
% With Bio
37.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,209 analyzed8,241
Combined Engagement
2,099
Total Likes
6,142
Total Retweets
1,648
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @UN_Women: Happy #WomenInScience Day! 👩🔬👩🚀 Let’s smash stereotypes, defy gender bias and defeat discrimination that holds women and girls back in Science, Tech, Engineering and Math. https://t.co/JwuAqtUT4F
Today, Illumina’s @mgargesi shared the life-saving potential of the Galleri test for making early detection of multiple cancers a reality – and why the EU’s support of our acquisition of GRAIL is critical to realizing this potential. Read more here: https://t.co/glHGxPaykG
RT @royalsociety: Today, we’re marking the birthday of Rosalind Franklin, the unsung hero of DNA structure https://t.co/Un05GOsMd6 https://t.co/mq30CzZSKM
This morning at the Illumina Genomics Forum, we unveiled our fastest, most cost-efficient sequencing machine yet – the NovaSeq X series. This technology will slash the cost to $200 per human genome and provide a readout at twice the speed. @WIRED feature: https://t.co/AeIizKAzio
Illumina to acquire @PacBio, broadening access to long-read sequencing and accelerating scientific discovery https://t.co/l8YMDEt32s
Key Insights & Takeaways
Illumina emphasizes the life-saving potential of genomic testing for early cancer detection. They showcase their latest technological advancements, such as the NovaSeq X series, to highlight innovation. They engage with employees and share behind-the-scenes content to build a more personal connection with their audience.
Strengths
- + Established follower base of 100,575
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @illumina reveals an growing Twitter presence with 100,575 followers. The account demonstrates a content-creator strategy, averaging 22.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access