ICICI Bank
ICICI Bank welcomes you! Follow us for global news, offers, banking on twitter, campaigns & financial education. For service queries, tag @ICICIBank_Care
757,850
Followers
8
Following
47,461
Tweets
161.9
Avg Engagement
551
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ICICIBank's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-11-23
- Verification:Yes
- Location:India
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:146.0
- Avg Retweets per Tweet:15.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account sees moderate engagement with an average of 6,729 likes and 806 retweets per tweet. The use of trending topics and influencer collaborations helps drive interaction and visibility.
146.0
Avg Likes/Tweet
15.9
Avg Retweets/Tweet
474,427
Total Likes
51,737
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
0
Median Retweets
12
75th Percentile
16,796
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.0%
Original
41.6%
Replies
0.1%
Retweets
0.3%
Quotes
0.0%
Threads
0.0%
With Media
66.3%
With Links
58.2%
With #Tags
39.6%
With @Mentions
9.0%
With Emojis
221
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.72
Reply/Original Ratio
5.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.1%
Weekday Posts
24.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes customers of ICICI Bank and individuals interested in financial education and digital banking. The content is tailored to both general users and those looking to enhance their financial knowledge.
Below Average
Audience Quality
35.5%
Suspicion Index
45.1%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.5%
Empty Bio
51.4%
<10 Tweets
4.4%
Mass Following (>2K)
0.0%
New (<90 days)
77.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.6%
No URL
34.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,656,153
Total Potential Reach
5
Median Follower Reach
21
75th Percentile Reach
1.0%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.2%
Creators
10,603 accounts
27.4%
Consumers
13,702 accounts
51.4%
Dormant
25,695 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
157
Verified Followers
0.16% of total
7,178
Protected Accounts
7.18% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ChennaiIPL | 9,530,888 | Cricket Team | Cricket, IPL, Yellove |
| @SinghLions | 1,335,022 | Restaurateur | Food, Travel, Influencer |
| @belufrancese | 1,010,337 | Influencer | NFTs, Crypto, Bitcoin |
| @iownjd | 778,915 | Lawyer | learn, inspire, engage |
| @RVCJ_FB | 635,695 | Media | Entertainment, Humor, Viral |
| @TwitterMktgIN | 307,430 | - | - |
| @jorcervan | 237,674 | Writer | Mythology, Self-discovery, Openness |
| @jamesvgingerich | 122,198 | Automation Expert | RPA, Digital Transformation, InsurTech |
| @ALINK_AI | 117,728 | - | - |
| @SkymetWeather | 100,526 | Meteorologist | Weather, Forecasts, Monsoon |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49,797
Followers With Bio
50,203
Followers Without Bio
49.8%
% With Bio
50.2%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed52,025
Combined Engagement
46,539
Total Likes
5,486
Total Retweets
10,405
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Scanning a QR Code to receive money is like fishing with a tennis racket. It’s impossible! ❌ Watch Tabu as she zooms in on the QR Code fraud in the second video of the #BeatTheCheats series. To report a fraud, visit https://t.co/zKfFtuIHSC or call 1930. #ICICIBank htt
Fasten your seat belts and join us as we watch Tabu #BeatTheCheats 💪 Remember: ✅UPI PINs are only required to send money, not to receive it ✅Never share your UPI PIN To report a fraud, visit https://t.co/g2S3d2611a or call 1930 #InternationalFraudAwarenessWeek2022 https://t.
Macchli toh phas gayi! For fraudsters you are the jackpot. That's why they try to lure you with attractive offers. Watch the final part in the series to know how you can #BeatTheCheats To report a fraud, visit https://t.co/zKfFtuIHSC or call 1930 #ICICIBank https://t.co/L
.@AnilKapoor has turned this festive season into a BIG DEAL! #ICICIBankFestiveBonanza is back with BIG DEALS on Electronics, Fashion, Online Shopping, Mobiles and more, on your favourite brands. Shop with #ICICIBank cards now - https://t.co/jjAJjUjc2q #ItsABigDeal https://t.co
#68YearsOfICICI – Presenting to you the first video in #InServiceOfTheNation series. Watch and witness the journey of ICICI in its first decade of operations (1955 - 1964). https://t.co/UKWQWNdnB5
Key Insights & Takeaways
The account uses storytelling and influencer partnerships to make financial education relatable and engaging. It highlights security best practices, such as the importance of UPI PINs, to educate users on fraud prevention. The content often includes warnings about scams and phishing attempts, reinforcing the bank's role as a trusted financial advisor.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 757,850
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ICICIBank reveals an well-established Twitter presence with 757,850 followers. The account demonstrates a content-creator strategy, averaging 161.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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