The Good Food Guide
Reviewing Britain’s best restaurants, pubs & cafés since 1951. Relaunched as a digital guide in 2022. Membership to the Guide from as little as £4.99.
158,721
Followers
2,933
Following
3,952
Tweets
11.1
Avg Engagement
1,027
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GoodFoodGuideUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-08-17
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,201
- Avg Likes per Tweet:4.5
- Avg Retweets per Tweet:6.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,201 tweetsThe account maintains a steady level of engagement with an average of 279 likes and 338 retweets per tweet. Verified accounts make up only 0.2% of the followers, suggesting a broad and diverse audience.
4.5
Avg Likes/Tweet
6.5
Avg Retweets/Tweet
14,484
Total Likes
20,963
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
7
75th Percentile
5,220
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
67.6%
Original
21.0%
Replies
9.8%
Retweets
1.6%
Quotes
0.0%
Threads
0.8%
With Media
67.8%
With Links
21.1%
With #Tags
46.4%
With @Mentions
13.1%
With Emojis
133
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.31
Reply/Original Ratio
0.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.0%
Weekday Posts
7.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 315 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes food lovers, restaurant owners, and travelers interested in dining experiences in the UK. The content is likely appealing to those seeking recommendations and high-quality dining options.
Average
Audience Quality
21.3%
Suspicion Index
25.4%
Low-Quality %
62
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.4%
Empty Bio
24.9%
<10 Tweets
14.2%
Mass Following (>2K)
0.0%
New (<90 days)
38.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.6%
No URL
16.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66,310,947
Total Potential Reach
62
Median Follower Reach
309
75th Percentile Reach
10.3%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.1%
Creators
26,538 accounts
22.0%
Consumers
11,021 accounts
24.9%
Dormant
12,441 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
194
Verified Followers
0.19% of total
9,474
Protected Accounts
9.38% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,942 | Wrestler | Wrestling, Motivation, Self-promotion |
| @antanddec | 6,830,652 | Entertainers | TV Presenters, Comedy, Entertainment |
| @Variety | 2,911,992 | Entertainment industry | Entertainment, Business, Variety |
| @radioleary | 2,656,616 | - | - |
| @BeatsByAssassin | 2,261,393 | Multitalented | Actor, Director, Rapper |
| @britishmuseum | 2,067,726 | Museum | History, Art, Culture |
| @soledadobrien | 1,317,838 | Journalist | working, mom, journalist |
| @ericschiffer | 688,577 | CEO | business, media, author |
| @CocinayVino | 654,982 | Food Blogger | Gastronomía, Travesía, Apetito |
| @paul_steele | 647,204 | Travel Blogger | Travel, hiking, photography |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,631
Followers With Bio
37,365
Followers Without Bio
63.0%
% With Bio
37.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,201 analyzed11,566
Combined Engagement
1,405
Total Likes
10,161
Total Retweets
2,313
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @BBCBreaking: Cafes, pubs and restaurants must close from tonight, except for take-away food, to tackle coronavirus, UK PM says https://…
RT @RishiSunak: To support restaurants and the people who work in them we’re saying ‘Eat Out to Help Out’. So for the month of August we w…
Who's eating at one of the #GFGTop50 Restaurants this weekend? https://t.co/JMMYGs0ORK #GFG17 https://t.co/Bp9kzjsK4D
Birmingham is crowned Most Exciting Food Destination of 2022 #GFGTop20 https://t.co/hgWdehN7Fn
We've announced our Top 50 for 2018. Congratulations to @ResNathanOutlaw our new number one restaurant https://t.co/dThN57BDJW #GFG2018 https://t.co/wZyy7BZomv
Key Insights & Takeaways
The account frequently highlights top food destinations and restaurants, which likely drives engagement and interest. Promoting membership to the guide is a key part of their strategy, offering value to followers. The use of hashtags and links to specific tweets suggests a focus on driving traffic and visibility.
Strengths
- + Established follower base of 158,721
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GoodFoodGuideUK reveals an growing Twitter presence with 158,721 followers. The account demonstrates a content-creator strategy, averaging 11.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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