Tweets Analysis - Keyword: @elfcosmetics
Overview
Total number of tweets analysed
432
Earliest tweet was on
2023-03-20
Latest tweet was on
2023-03-30
Tweets covering
9 days
Average age of authors' accounts
6 years
Summarization
The tweets cover various topics related to cosmetics and specifically mention the brand ELF Cosmetics multiple times. They include product recommendations, reviews, and mentions of restocks. One tweet also features a list of top personal care brands by brand equity score. There are also mentions of other brands such as Estee Lauder, Fenty Beauty, NYX, and Clinique. Some tweets feature makeup looks created using a combination of different products from multiple brands. Lastly, there is a quote from Kory Marchisotto, the CMO of ELF Cosmetics, discussing the importance of focusing on signals in real-time data to achieve exceptional results.
Topic Modeling
- Product photography and showcasing
- Affordable and high-performance makeup products
- Brand growth and equity
- Specific makeup looks and products
- Industry insights and events
Emotional Analysis
The emotions expressed in these tweets include excitement, satisfaction, gratitude, admiration, love, anticipation, and confidence. People expressed their pleasure with various affordable makeup products and shared their positive experiences with brands such as elfcosmetics, NYXCosmetics, and EsteeLauder. Some shared their success stories of practicing product photography and getting compliments for their makeup looks. Others expressed their excitement about the restocking of a popular product or the return of a sold-out item. A few tweets mentioned the speakers at a summit related to makeup, beauty, and culture.
Trend Analysis
- Product recommendations and reviews, featuring brands such as ELF Cosmetics, Estee Lauder, Fenty Beauty, and NYX
- Photography showcasing favorite makeup products
- Excitement over restocks or popular products becoming available again
- Use of high-quality, affordable makeup products
- Industry insights and data analysis, particularly ranking personal care brands based on growth in brand equity score
Types of Tweets
Number of Retweets
62
Percentage of total tweets
14%
Number of Original tweets
94
Percentage of total tweets
21%
Number of tweets that contain Mentions
432
Percentage of total tweets
100%
Number of tweets that were Replies
269
Percentage of total tweets
62%
Number of tweets that were Quotes
7
Percentage of total tweets
1%
Number of tweets that contain Hashtags
47
Percentage of total tweets
10%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter for iPhone | 264 |
Twitter for Android | 102 |
Twitter Web App | 56 |
Hootsuite Inc. | 4 |
HubSpot | 2 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
wwd | WWD | Fashion. Beauty. Business. | 2,802,972 |
shoptoday | Shop TODAY | We're the editors behind TODAY’s shopping recommendations. TODAY may make a commission on your purchase. | 782,716 |
beautybay | BEAUTY BAY | https://t.co/mcQ6zCT5jQ 🌍✨ Customer service: @beautybayhelp Use #BEAUTYBAYHaul to win 💥 | 271,158 |
hauslabs | Haus Labs by Lady Gaga | Shop now: Color Fuse Blush 💚 #CleanBeauty #Vegan #CrueltyFree Exclusively at Sephora & https://t.co/j69PVHP2ro | 123,948 |
taradublinrocks | Tara Dublin | “Legacy Verified.” Writer. Sarcastic sweary Dem. Boy & Cat Mom. MAGA Block Queen. PDX resident, Jersey Girl for life. Cameo: https://t.co/lsp4EPmruL | 106,582 |
miriamotano | Miriam Otano | 😉💖 | 89,187 |
Rwlshmakeup | Robert Welsh | He/Him/His. 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘔𝘢𝘬𝘦𝘶𝘱 𝘈𝘳𝘵𝘪𝘴𝘵. ʏᴏᴜᴛᴜʙᴇ👇🏻 | 71,447 |
Hip2Save | Hip2Save | http://t.co/osSTNQ9DVi is a nationally recognized frugal living blog. Our mission is to inspire others to save w/ coupons, online bargains, and in-store deals. | 31,505 |
fashbeautylife | FBL Bloggers| #fblchat | An influencer network by @hiitsjessd that creates bespoke blogger and social media campaigns for brands. 📧 hello@fblbloggers.com | Use our hashtag #fblchat | 29,876 |
Adrian_beautee | Adrian | TikTok - Adrian_beautee25 for Beauty Content https://t.co/T22LMvZKdQ | 29,193 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
miriamotano | Miriam Otano | 😉💖 | 23,724 |
taradublinrocks | Tara Dublin | “Legacy Verified.” Writer. Sarcastic sweary Dem. Boy & Cat Mom. MAGA Block Queen. PDX resident, Jersey Girl for life. Cameo: https://t.co/lsp4EPmruL | 21,218 |
Adrian_beautee | Adrian | TikTok - Adrian_beautee25 for Beauty Content https://t.co/T22LMvZKdQ | 17,337 |
TruffleSocial | Truffle Social | Social media geeks and loiterers with good intent. Catch PLENTY more of our mischief on Instagram @trufflesocial. Keep on #Truffling | 7,371 |
shoptoday | Shop TODAY | We're the editors behind TODAY’s shopping recommendations. TODAY may make a commission on your purchase. | 7,304 |
TeriLoveSkin | TERI LOVE SKIN CARE | Gorgeous minimalist line full of natural ingredients & hand made in small batches created by Dr. Teri Dourmashkin. DM for business -personal OK if we've talked. | 6,714 |
fashbeautylife | FBL Bloggers| #fblchat | An influencer network by @hiitsjessd that creates bespoke blogger and social media campaigns for brands. 📧 hello@fblbloggers.com | Use our hashtag #fblchat | 6,101 |
TaylorUsry2 | MakupbyTaylor | MoM,Wife and self taught MUA! EMAIL: taylorusry66@gmail.com https://t.co/teQ67kPr3h dermae link : https://t.co/ZqvodqJ4KB | 5,142 |
kaysvintagevani | Miss Kay Met & Misses The Miz & Matt Riddle | Makeup and Fashion Professional Wrestling Enthusiast 25 #ActuallyAutistic #wrestlingcommunity | 5,002 |
happishopr | Happi Shopr | she/her 🇺🇦🌟love, light, & liberty to all🌟 IG & YT - happishopr $happishopr | 4,929 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
DevereauxBanx | DET ➡️ PHX • he/she/they🌟 • self-taught makeup artist • ig - devereauxbanx✨🎨 • PR INQUIRIES- DevereauxBanx@gmail.com | 20 |
MakeupTricia | 💖$Triciamanning7💖 | 19 |
hillziebeauty | Hi I’m Hillarie ♌️Makeup lover❤️ CXC Beauty Affiliate: Discount code “Hillz” save 15% 💙Plays Animal Crossing 🍐Email: hillarie.guzman@gmail.com | 18 |
DaddyJasonGlamS | All About Glam, All The Time! A safe, fun place to show ladies glam along with supporting each other! | 13 |
lizf957 | Art, photography, and interior design | 11 |
Shirleyaanthony | I am a 56 year old grandmother who absolutely loves makeup 💄💄 | 9 |
mommajenny22 | Content Creator 💄✨ Let’s Collaborate? Email: jennywillur22@gmail.com | 7 |
kaysvintagevani | Makeup and Fashion Professional Wrestling Enthusiast 25 #ActuallyAutistic #wrestlingcommunity | 6 |
Roberto_9787_ | bday in 2 days 🥳🎈🎊🎁🎂 | 6 |
WeAreCircana | The world’s leading advisor on the complexities of consumer behavior. | 5 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1640355239621435392 | Using Harris Brand Platform data, we ranked the top 5 personal care brands by percent growth in brand equity score from Q3 to Q4 2022 in our latest Industry Snapshot: 1) @EsteeLauder 2) Aveeno 3) @fentybeauty 4) @elfcosmetics 5) @BICGroup Download it now: https://t.co/y6aLEhlqil | 7 |
1639340843822891009 | Spring is here 🌷 @CTilburyMakeup @BenefitBeauty @ABHcosmetics @acebeauteshop @bhcosmetics @TresluceBeauty @NYXCosmetics @OFRACosmetics @milkmakeup @HourglassMakeup @elfcosmetics @hudabeautyshop @Florencebymills @fentybeauty #makeupartist #FYP #Contentcreater #makeupbyme https://t.co/cnqJ1MkyOv | 6 |
1639345866015113222 | I’ve been practicing my product photography and I wanted to show off some shots I got of some of my favorite @elfcosmetics products😍📸 What do we think? https://t.co/Da5TrD171M | 6 |
1640806004685262873 | Two of Gen Z‘s favorite brands @AEO and @elfcosmetics have teamed on a collection for denim and beauty lovers. https://t.co/0xSzfGtEiw | 3 |
1639979502762852352 | Brows @ultabeauty . Eyes @NYXCosmetics . Mascara and concealer @elfcosmetics . Blush @Clinique . Lips @ColourPopCo . https://t.co/RZ05xpqwun | 3 |
1640107766047027200 | Orange you glad 🧡 primer: @elfcosmetics poreless putty foundation: @EsteeLauder double wear concealer: @fentybeauty setting powder: RCMA no color powder eyes: @juviasplace lips: @MACcosmetics https://t.co/4NLtHI0NLg | 2 |
1640380259122937857 | .@elfcosmetics and fashion brand American Eagle Outfitters are launching a makeup and skincare collaboration in a bid to broaden their reach among Gen Z consumers. https://t.co/xdPubco3th | 2 |
1638624614594269184 | Today’s General Session focused on the power of branding, sparking conversation, creating a seamless shopper journey and "The Pursuit of Happyness." Thank you again to our guests for joining! @Hasbro @BlkandBold @Target @elfcosmetics @Walgreens @CEOofHappYness #CircanaSummit https://t.co/Y2M0c4EfyZ | 2 |
1638227989606309902 | I feel beautiful today Brands used: @SigmaBeauty @elfcosmetics @ABHcosmetics @ColourPopCo @PFCosmetics @MACcosmetics @CTilburyMakeup @Clinique @LancomeUSA @bhcosmetics @juviasplace @flowerbeauty @UrbanDecay @LauraMercier @lagirlusa @NYXCosmetics @lvndrbeautique @BenefitBeauty https://t.co/l6WwjSXWf2 | 2 |
1639646006286471168 | NYX and @elfcosmetics are really out here making affordable make up products that are 10x better products than high end and I LOVE to see it | 1 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1640107766047027200 | Orange you glad 🧡 primer: @elfcosmetics poreless putty foundation: @EsteeLauder double wear concealer: @fentybeauty setting powder: RCMA no color powder eyes: @juviasplace lips: @MACcosmetics https://t.co/4NLtHI0NLg | 45 |
1639345866015113222 | I’ve been practicing my product photography and I wanted to show off some shots I got of some of my favorite @elfcosmetics products😍📸 What do we think? https://t.co/Da5TrD171M | 26 |
1640735065054367745 | Not me tidying up the entire display of @elfcosmetics mainfesting a restock of Halo Glow https://t.co/dcDgnse8mN | 23 |
1639676370300329984 | It’s @elfcosmetics O Face Satin Lipstick in No Regrets, which is a perfect name for an unapologetic proud liberal Democrat, thank you https://t.co/AoRDiPrAVT | 22 |
1639646006286471168 | NYX and @elfcosmetics are really out here making affordable make up products that are 10x better products than high end and I LOVE to see it | 19 |
1640355239621435392 | Using Harris Brand Platform data, we ranked the top 5 personal care brands by percent growth in brand equity score from Q3 to Q4 2022 in our latest Industry Snapshot: 1) @EsteeLauder 2) Aveeno 3) @fentybeauty 4) @elfcosmetics 5) @BICGroup Download it now: https://t.co/y6aLEhlqil | 16 |
1639340843822891009 | Spring is here 🌷 @CTilburyMakeup @BenefitBeauty @ABHcosmetics @acebeauteshop @bhcosmetics @TresluceBeauty @NYXCosmetics @OFRACosmetics @milkmakeup @HourglassMakeup @elfcosmetics @hudabeautyshop @Florencebymills @fentybeauty #makeupartist #FYP #Contentcreater #makeupbyme https://t.co/cnqJ1MkyOv | 16 |
1639251442333634561 | Good morning beauties☀️ @ColourPopCo @NYXCosmetics @derma_e @essence_DE @elfcosmetics @ultabeauty @wetnwildbeauty @ProfusionCo https://t.co/cudMSXQPo5 | 15 |
1638237172233826327 | Psst 👀 The VIRAL @elfcosmetics Halo Glow Liquid Filter is back in stock at BEAUTY BAY 😍 You made it sell out rapid last time so haul it here while you can 👉 https://t.co/nALTDiCL2V 🎥: naabzy (IG) 👑: #GenerationBEAUTYBAY #BEAUTYBAY #elfcosmetics #glowyskinmakeup #glowyskin https://t.co/oRcV0dJQiN | 14 |
1638520139304910849 | In yet another installment of #TikTokMadeMeBuyIt, I got the @elfcosmetics Whoa Glow sunscreen primer! Will report back in 8 hours 👀 https://t.co/c0ZCZWwf3I | 12 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#circanasummit | 12 |
#makeup | 9 |
#elfcosmetics | 8 |
#makeupbyme | 5 |
#ugc | 4 |
#makeupartist | 4 |
#contentcreater | 4 |
#fyp | 4 |
#beauty | 3 |
#ugccreator | 3 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@elfcosmetics | 433 |
@nyxcosmetics | 114 |
@fentybeauty | 85 |
@onesizebeauty | 76 |
@maybelline | 54 |
@kimchichic | 44 |
@patmcgrathreal | 44 |
@meerabeautyco | 42 |
@trixiecosmetics | 42 |
@kissproducts | 40 |
Top 10 mentions

Wordcloud of Tweets

Emojis
Average number of emojis used per tweet
99
Emojis used in tweets
Emoji | Count | Emoji Text |
---|---|---|
😍 | 62 | smiling_face_with_heart-eyes |
💙 | 39 | blue_heart |
🥰 | 31 | smiling_face_with_hearts |
🖤 | 18 | black_heart |
🤩 | 17 | star-struck |
👀 | 15 | eyes |
🔥 | 15 | fire |
🤘🏼 | 13 | sign_of_the_horns_medium-light_skin_tone |
❤️ | 13 | red_heart |
🧡 | 8 | orange_heart |
Emojis groups
Emoji Group | Count |
---|---|
Smileys & Emotion | 294 |
People & Body | 52 |
Animals & Nature | 26 |
Objects | 24 |
Travel & Places | 23 |
Activities | 9 |
Food & Drink | 1 |