Tweets Analysis - Keyword: @Clorox
Overview
Total number of tweets analysed
125
Earliest tweet was on
2023-03-22
Latest tweet was on
2023-03-31
Tweets covering
9 days
Average age of authors' accounts
8 years
Summarization
Some tweets discuss Clorox's history and popularity among Black households, but criticize the company's lack of investment in Black-owned media. Others mention Clorox's corporate actions, such as forming a feminist council in Venezuela, and the cost of its products. Some also complain about issues with Instacart deliveries of Clorox products. There is a call for Clorox to do better by Black-owned media and consumers.
Topic Modeling
- Business practices and racial inequality in media representation - Tweets discussing Clorox's reluctance to do business with Black-owned media and calling out corporations for not spending money with Black-owned media.
- Feminism and gender equality - Tweets discussing the formation of a feminist council in Clorox Venezuela and contributions to living a life free of violence.
- Product promotion and reviews - Tweets discussing the cost and availability of Clorox products and promoting their use through Instacart.
- Social and political commentary - Tweets discussing topics such as whitewashing, the Chavez revolution, and the impact of new Instacart shoppers on the shopping experience.
- General discussion and humor - Tweets discussing topics such as Spring cleaning, framed artwork, and TV programming.
Emotional Analysis
Many of the tweets express frustration and anger towards Clorox, particularly for their alleged lack of investment in Black-owned media. However, there are also some positive sentiments expressed, such as support for the formation of a feminist council at Clorox Venezuela and nostalgia for using Clorox products in childhood. There are also several tweets directed at Instacart regarding issues with orders and delivery. The tweets overall cover a range of emotions, including frustration, anger, nostalgia, and support.
Trend Analysis
- Concerns about Clorox's business practices and lack of support for Black-owned media
- Promotion of and praise for Clorox products and their effectiveness in cleaning
- Criticism and frustration with Instacart's service and order fulfillment
- Support and participation in feminist initiatives within Clorox Venezuela
- Political statements in support of Nicolas Maduro and Chavez's revolution in Venezuela
Types of Tweets
Number of Retweets
19
Percentage of total tweets
15%
Number of Original tweets
38
Percentage of total tweets
30%
Number of tweets that contain Mentions
125
Percentage of total tweets
100%
Number of tweets that were Replies
66
Percentage of total tweets
52%
Number of tweets that were Quotes
4
Percentage of total tweets
3%
Number of tweets that contain Hashtags
36
Percentage of total tweets
28%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter for Android | 42 |
| Twitter for iPhone | 39 |
| Twitter Web App | 31 |
| Twitter for iPad | 4 |
| Hootsuite Inc. | 3 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| rolandsmartin | rolandsmartin | host, #RolandMartinUnfiltered daily digital show; ; CEO, Nu Vision Media, commentator, Black Information Network, international speaker | 696,984 |
| extratv | ExtraTV | Emmy Award-winning "Extra" brings you the latest in entertainment news and A-list celebrity interviews. 🎥 | 334,299 |
| POPSUGAR | POPSUGAR | Everything you love, all in one place. | 247,190 |
| craignewmark | craig newmark | https://t.co/391qQRu9x5 craigslist & https://t.co/MgiGNQGJ9H, founder... (Not craigslist management since 2000; retired 2018) | 91,551 |
| KetchumPR | Ketchum | We are Ketchum, a global communications consultancy fueled by empathy & intelligence – progress at work for innovation, our employees and our clients since 1923 | 74,157 |
| Instacart | Instacart | The world is your cart 🛒 Tweet us @InstacartHelp for support. | 61,119 |
| SahmReviews | Nicole Brady (SahmReviews) | Social Media Mom, Brand Ambassador, Board Game Fanatic. @TheGAMAOnline: Board of Directors, Media & Events. Publisher: https://t.co/tkskQXQW0z | 21,161 |
| TheScoop27 | Ashley | Sports Enthusiast 🏆• Private Chef•Pitmaster • Bacon Lover •⭕-H-I-⭕ #GoBucks #Browns #Nascar 🏁 🏈⛳ ✝ | 15,856 |
| RioCrecido_ven | Somos Río Crecido | Soy uno, Pero Juntos Somos Río Crecido.🇻🇪 | 8,404 |
| ahora_dulcita | YoDulcita🍰🥰🌹 | Aqui voy de nuevo como lo que soy ,como la niña de tus ojos Mi Señor🥰💞 con la mayor disposicion 💕💕 | 7,970 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| extratv | ExtraTV | Emmy Award-winning "Extra" brings you the latest in entertainment news and A-list celebrity interviews. 🎥 | 26,818 |
| SahmReviews | Nicole Brady (SahmReviews) | Social Media Mom, Brand Ambassador, Board Game Fanatic. @TheGAMAOnline: Board of Directors, Media & Events. Publisher: https://t.co/tkskQXQW0z | 13,175 |
| ahora_dulcita | YoDulcita🍰🥰🌹 | Aqui voy de nuevo como lo que soy ,como la niña de tus ojos Mi Señor🥰💞 con la mayor disposicion 💕💕 | 6,512 |
| TheScoop27 | Ashley | Sports Enthusiast 🏆• Private Chef•Pitmaster • Bacon Lover •⭕-H-I-⭕ #GoBucks #Browns #Nascar 🏁 🏈⛳ ✝ | 6,030 |
| craignewmark | craig newmark | https://t.co/391qQRu9x5 craigslist & https://t.co/MgiGNQGJ9H, founder... (Not craigslist management since 2000; retired 2018) | 5,307 |
| MelBSilverman | Antifa Snack Manager ^..^ 🌻 (same @ at Post) | Belgian Tervuren devotee, political junkie, dog trainer, lover of photography, drinker of wine. One superpower: making beets even beet-haters love. She/her. | 4,869 |
| RioCrecido_ven | Somos Río Crecido | Soy uno, Pero Juntos Somos Río Crecido.🇻🇪 | 4,780 |
| 20PearlGirl57 | 20PearlGirl57 | 💖KyrieEleison💖RESIST💚CommonSense 📚No willful ignorance allowed 💖 NO DMs💚ChristeEleison💖 HBCU.Made👉🏽https://t.co/0BMznm4bbm.Pearl.Dem💚WillCurseYouOutQuick | 4,586 |
| oneJohannLuna | JohannLuna | I might be an alien...... or just a indie creator aiming to achieve scifi dreams. | 4,484 |
| rolandsmartin | rolandsmartin | host, #RolandMartinUnfiltered daily digital show; ; CEO, Nu Vision Media, commentator, Black Information Network, international speaker | 4,197 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| JosArmado18 | - | 5 |
| POPSUGAR | Everything you love, all in one place. | 4 |
| rolandsmartin | host, #RolandMartinUnfiltered daily digital show; ; CEO, Nu Vision Media, commentator, Black Information Network, international speaker | 4 |
| SecretSuperTeam | Do the right thing when no ones looking #mambamentality #mentalhealth Plants + animals ❤️ 🌍 🐶 🌱 🏀 🥊 💙 | 3 |
| ICT_magazine | Infection Control Today provides timely, informative news, articles and educational opportunities to infection prevention and control professionals. | 3 |
| mafecuenca0109 | Lic.en Comunicación Social. Coordinadora de la Revista Entre Socios,Caracas Country Club. God never fails! ❤️ | 3 |
| nickearly | Photon Wrangler Bending High Tech to Grow Food in a Deep Winter Greenhouse Solutions OVER Problems Inspiration OVER Manipulation. Amor Vincit Omnia. | 3 |
| FightLikeHeaven | Leftism is not inclusive; It accepts only anyone who will validate their own degeneracies while excluding or silencing anyone who Rightly rejects bad character. | 2 |
| blackanthem1931 | 🌟Comedian Extraordinaire🌟 for bookings please contact me directly, There are benefits to being a Child of God. | 2 |
| honeyylexi | Honeyy God first owner of Honeyy’s Boutique LLC | 2 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1639358326654787629 | ♀️ En cumplimiento de lineamientos del Pdte. @NicolasMaduro y de @IndustriasVE, en @Clorox de Venezuela se conformó el Consejo Feminista. Lo más significativo del evento fueron los aportes para vivir una vida libre de violencia. @MinMujerVe #UnidosContraLaCorrupción https://t.co/IC6VzJZlbI | 109 |
| 1640409181470507026 | You may not recognize the logo of @CloroxCo company, but swipe left and you will see a familiar logo. A whole lot of Black folks grew up using @clorox products when cleaning up on Saturday morning! Yet why is it so hard for Clorox to do business with Black-owned media. My 1/3 https://t.co/3x0OIOGbT9 | 88 |
| 1639409773723492352 | Avanzamos!! Dando cumplimiento a lineamientos del Pdte @NicolasMaduro la Clase obrera de @clorox conformó su consejo feminista 👏🏼👏🏼👏🏼 #UnidosContraLaCorrupcion #oriele @corpindustrias @MichelleDVzla #poupettekenza https://t.co/6XcekW4Y4E | 29 |
| 1639283087950458881 | @MorePerfectUS They’re not the only company doing that. Last quarter, @Clorox ‘s largest business unit saw Net Sales fall by “only” 2% because they raised prices by 17%. | 7 |
| 1640536091697487872 | Love how @rolandsmartin calling out these corporations (@AARP, @GeneralMills, & @CloroxPro @Clorox) on @fanbaseapp & their spending with Black-owned media & to show their numbers and meet with the @BlkStarNetwork and the people wanna know #WheresOurMoney? #RolandMartinUnfiltered | 5 |
| 1640401544914014208 | Tell me you’re obsessed with Spring Cleaning without telling me you’re obsessed with Spring Cleaning. I’ll go first: this is framed in my office. Save time, cart @Clorox and @Glade through Instacart now: https://t.co/OpSTFvLD9O https://t.co/ObgnqUeaPX | 3 |
| 1640428161098760213 | @rolandsmartin @CloroxCo @Clorox Well we just won't buy clorox anymore. Until they they do right by us | 2 |
| 1639362618069508126 | @corpindustrias @NicolasMaduro @IndustriasVE @Clorox @MinMujerVe La mujer es el motor de la vida, luchemos por una vida libre de violencia. | 2 |
| 1639424664597417984 | @corpindustrias @NicolasMaduro @IndustriasVE @Clorox @MinMujerVe Mujeres al poder | 2 |
| 1639420223060148225 | @Yelitza_G24 @corpindustrias @NicolasMaduro @IndustriasVE @Clorox @MinMujerVe Mujeres visibilizadas y con potencial al servicio de un país, Venezuela | 2 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1640409181470507026 | You may not recognize the logo of @CloroxCo company, but swipe left and you will see a familiar logo. A whole lot of Black folks grew up using @clorox products when cleaning up on Saturday morning! Yet why is it so hard for Clorox to do business with Black-owned media. My 1/3 https://t.co/3x0OIOGbT9 | 322 |
| 1640440447762833429 | @nickearly @CloroxCo @Clorox Can you READ? | 44 |
| 1639358326654787629 | ♀️ En cumplimiento de lineamientos del Pdte. @NicolasMaduro y de @IndustriasVE, en @Clorox de Venezuela se conformó el Consejo Feminista. Lo más significativo del evento fueron los aportes para vivir una vida libre de violencia. @MinMujerVe #UnidosContraLaCorrupción https://t.co/IC6VzJZlbI | 40 |
| 1640536091697487872 | Love how @rolandsmartin calling out these corporations (@AARP, @GeneralMills, & @CloroxPro @Clorox) on @fanbaseapp & their spending with Black-owned media & to show their numbers and meet with the @BlkStarNetwork and the people wanna know #WheresOurMoney? #RolandMartinUnfiltered | 27 |
| 1640416104328642576 | So, the cost of @Clorox Bleach seems reasonable. https://t.co/jx7KcYst40 | 15 |
| 1640431699082264577 | @MulberryMoose @ContrabandsM @CloroxCo @Clorox Go to hell | 14 |
| 1639283087950458881 | @MorePerfectUS They’re not the only company doing that. Last quarter, @Clorox ‘s largest business unit saw Net Sales fall by “only” 2% because they raised prices by 17%. | 11 |
| 1640420000677888000 | @Instacart @Clorox @Glade I’ve been waiting in the parking lot for 2 1/2 hours. What exactly do you mean by saying I have priority access. Diamond car has done nothing for me, but provide poverty access. My time isn’t free. Get rid of proximity if you are not going to show us orders. https://t.co/1CJPI3SdBD | 10 |
| 1640401544914014208 | Tell me you’re obsessed with Spring Cleaning without telling me you’re obsessed with Spring Cleaning. I’ll go first: this is framed in my office. Save time, cart @Clorox and @Glade through Instacart now: https://t.co/OpSTFvLD9O https://t.co/ObgnqUeaPX | 10 |
| 1640428161098760213 | @rolandsmartin @CloroxCo @Clorox Well we just won't buy clorox anymore. Until they they do right by us | 9 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #ad | 5 |
| #disinfection | 3 |
| #infectionpreventionist | 3 |
| #client | 2 |
| #business | 2 |
| #wheresourmoney | 2 |
| #rolandmartinunfiltered | 2 |
| #unidoscontralacorrupción | 2 |
| #unidoscontralacorrupcion | 2 |
| #oriele | 2 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @clorox | 126 |
| @rolandsmartin | 29 |
| @cloroxco | 27 |
| @instacart | 16 |
| @glade | 16 |
| @nicolasmaduro | 15 |
| @corpindustrias | 14 |
| @popsugar | 13 |
| @industriasve | 13 |
| @minmujerve | 13 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
36
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 👏🏼 | 7 | clapping_hands_medium-light_skin_tone |
| 😂 | 5 | face_with_tears_of_joy |
| 🔥 | 3 | fire |
| 💰 | 2 | money_bag |
| 🙄 | 2 | face_with_rolling_eyes |
| 🙏 | 2 | folded_hands |
| 🇭🇹 | 2 | Haiti |
| 😷 | 2 | face_with_medical_mask |
| ♀️ | 2 | female_sign |
| 💪🏼 | 2 | flexed_biceps_medium-light_skin_tone |
Emojis groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 17 |
| People & Body | 14 |
| Flags | 4 |
| Symbols | 3 |
| Travel & Places | 3 |
| Objects | 2 |
| Activities | 1 |
| Animals & Nature | 1 |
| Food & Drink | 1 |