Gallagher Chiefs
The official Twitter Profile of the Chiefs Rugby Club ❤️💛🖤
96,693
Followers
1,057
Following
21,928
Tweets
70.0
Avg Engagement
544
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ChiefsRugby's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-11-11
- Verification:No
- Location:Chiefs Country, New Zealand
Data Summary
- Tweets Analyzed:3,238
- Avg Likes per Tweet:60.0
- Avg Retweets per Tweet:10.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,238 tweetsThe account shows moderate to high engagement with a steady number of likes and retweets per tweet. The use of links and multimedia suggests an effort to drive traffic and interaction.
60.0
Avg Likes/Tweet
10.0
Avg Retweets/Tweet
194,119
Total Likes
32,494
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
25
Median Likes
3
Median Retweets
77
75th Percentile
5,021
Top Tweet
0.72
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.3%
Original
3.2%
Replies
6.2%
Retweets
4.2%
Quotes
0.0%
Threads
0.3%
With Media
58.0%
With Links
73.4%
With #Tags
28.4%
With @Mentions
47.9%
With Emojis
125
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.69
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
55.2%
Weekday Posts
44.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,238 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 200 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,238 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily rugby fans, especially those interested in the Chiefs Rugby Club and New Zealand rugby. The content appeals to both casual and dedicated followers of the sport.
Average
Audience Quality
32.2%
Suspicion Index
42.6%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.1%
Empty Bio
47.6%
<10 Tweets
8.3%
Mass Following (>2K)
0.0%
New (<90 days)
64.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.7%
No URL
36.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,286,746
Total Potential Reach
11
Median Follower Reach
74
75th Percentile Reach
3.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.9%
Creators
3,288 accounts
19.6%
Consumers
1,955 accounts
47.6%
Dormant
4,757 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
26
Verified Followers
0.26% of total
933
Protected Accounts
9.33% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SuperRugby | 301,622 | Sports commentator | Rugby, Southern Hemisphere, Pacific Islands |
| @conquerer1 | 236,214 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @Grit_SportsNews | 228,413 | - | - |
| @wgkantai | 220,516 | Journalist | Business, Foreign Policy, History |
| @Promo4Free | 106,853 | Promoter | Music, Promotion, Deals |
| @jameslhbartlett | 76,779 | Entrepreneur | Business, Innovation, Life-long Learning |
| @Roro89F | 75,659 | Football Fan | Bayern Munich, France, Football |
| @MSArslanSadiq | 68,941 | Journalist | Entrepreneur, Journalist, Activist |
| @EWNsport | 55,246 | Sports News | Sports, News, Updates |
| @BwanaChris | 54,838 | Data Analyst | Data Analysis, GPS Tracking, Risk Assessment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,093
Followers With Bio
4,907
Followers Without Bio
50.93%
% With Bio
49.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,238 analyzed12,592
Combined Engagement
11,315
Total Likes
1,277
Total Retweets
2,518
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
One of Rugby NZ’s tallest totara trees has fallen. To you Sean, our Rangatira, we farewell you to the outspread arms of the multitudes who await you beyond this earthly realm. You leave us here bereft and drown in sorrow as we weep for you. Rest well in peaceful repose. ❤️💛🖤 http
He’s back 🤝 https://t.co/szaaIuVohW
ANNOUNCEMENT | Warren Gatland has inked a four-year deal as Head Coach of the Gallagher Chiefs. READ FULL STORY: https://t.co/iSagEgE8r1 https://t.co/hRkfyoobcL
The luck of the Irish is heading to Hamilton for 2023 🍀 We are pumped to announce the signing of John Ryan to our 2023 squad! Read More Here - https://t.co/lgwACDz6Pg https://t.co/afB4sZ5Al1
Never forgotten. We miss you our brother ❤️💛🖤 https://t.co/nb0YFCvb7a
Key Insights & Takeaways
The account frequently shares news about player signings and team events, which helps maintain interest and relevance. It uses emotional and symbolic language, such as references to nature and cultural elements, to connect with its audience. The inclusion of links to articles and updates indicates a focus on providing detailed information and keeping followers informed.
Strengths
- + Established follower base of 96,693
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ChiefsRugby reveals an growing Twitter presence with 96,693 followers. The account demonstrates a content-creator strategy, averaging 70.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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