Celcom

Celcom

@Celcom

Celcom Berhad (Registration No. 199001009711 (201283-M))| Malaysia’s widest and fastest network 🇲🇾 | For enquiries contact us on Whatsapp link below

Malaysia https://empli.fi/celcom/ Joined 2009-10-08 Date of Analysis: Dec 16, 2025

85,651

Followers

8

Following

378,376

Tweets

3.3

Avg Engagement

141

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Celcom's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-10-08
  • Verification:Yes
  • Location:Malaysia

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:2.0
  • Avg Retweets per Tweet:1.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

The account achieves an average of 466 likes and 226 retweets per tweet, indicating moderate engagement. The content often includes interactive elements like polls and questions to boost participation.

2.0

Avg Likes/Tweet

1.3

Avg Retweets/Tweet

6,435

Total Likes

4,387

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

2,644

Top Tweet

0.04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

7.2%

Original

92.0%

Replies

0.2%

Retweets

0.6%

Quotes

0.0%

Threads

0.1%

With Media

55.1%

With Links

2.4%

With #Tags

89.7%

With @Mentions

44.0%

With Emojis

176

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

12.78

Reply/Original Ratio

2.71

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.8%

Weekday Posts

24.2%

Weekend Posts

Top Hashtags

#awasalways (18) #celcom23fors23 (12) #celcomgilagilabola (9) #mcmc (4) #blackpink (4) #yg (4) #qatar2022 (4) #argentinavsfrance (4) #wtisd2023 (3) #fibrefriday (3)

Most Mentioned

@fahmi_fadzil (84) @mcmc_rasmi (54) @ttntk (29) @mcmcreact (29) @lg_sy17 (20) @rubai49359862 (18) @bloom_is_me (16) @celcomdigi (15) @ori_phytopunk (15) @violetjane28 (15)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 234 (7%)
Replies 2,990 (92%)
Retweets 7 (0%)
Quote Tweets 19 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes Malaysian users interested in mobile services and K-pop fans. The account also targets potential customers looking for reliable network coverage.

Average

Audience Quality

25.5%

Suspicion Index

31.9%

Low-Quality %

11

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.2%

Empty Bio

35.8%

<10 Tweets

3.4%

Mass Following (>2K)

0.0%

New (<90 days)

58.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.1%

No URL

25.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,837,700

Total Potential Reach

11

Median Follower Reach

74

75th Percentile Reach

1.9%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.1%

Creators

4,612 accounts

18.1%

Consumers

1,812 accounts

35.8%

Dormant

3,576 accounts

8

Verified Followers

0.08% of total

1.7%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Malaysia (785) Selangor, Malaysia (137) Kuala Lumpur (110) Kuala Lumpur City (66) Johore, Malaysia (62) Kuala Lumpur Federal Territory (60) Perak, Malaysia (52) Kuala Lumpur, Wilayah Persekut (50) Johor Bahru, Johor (49) Kota Kinabalu, Sabah (46)

8

Verified Followers

0.08% of total

2,502

Protected Accounts

25.02% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@UMonline 820,685 News Outlet News, Malaysia, Updates
@digitelco 194,696 - -
@Ayyren26 192,571 Influencer Fashion, Relationships, Counting
@ITU 104,183 Telecommunications spectrum management, standards, Digital Divide
@liowtionglai 98,146 Politician Politics, Health, Education
@tankengliang 53,305 Politician Malaysian, Independent
@DMDarkOne 38,711 - -
@axiata 32,951 - -
@rcrwirelessnews 29,415 - -
@XiaomiMalaysia 28,418 - -

Top Keywords in Follower Bios

life (234) love (173) yang (121) allah (116) malaysia (85) simple (84) happy (80) person (70) live (60) make (58)

Top Hashtags in Follower Bios

#ynwa (17) #ggmu (10) #coyg (4) #lfc (4) #malaysia (4) #freepalestine (4) #peace (3) #kitajagakita (3) #alhamdulillah (3) #reformasi (3)

6,179

Followers With Bio

3,821

Followers Without Bio

61.79%

% With Bio

38.21%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

7,308

Combined Engagement

3,988

Total Likes

3,320

Total Retweets

1,462

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

K-Pop Brand Promotion Customer Engagement Entertainment Social Media Marketing

Key Insights & Takeaways

The account frequently collaborates with K-pop groups to attract fan engagement Content often includes celebratory messages and birthday wishes for idols The use of hashtags and links helps drive traffic and increase visibility

Strengths

  • + Established follower base of 85,651
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Celcom reveals an growing Twitter presence with 85,651 followers. The account demonstrates a conversation-first approach, averaging 3.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025