Buffalo Trace

Buffalo Trace

@BuffaloTrace

The official page of Buffalo Trace Bourbon. Must be 21 years of age to interact. Produced by Buffalo Trace Distillery. 90 Proof. Enjoy responsibly.

Frankfort, KY USA https://www.buffalotrace.com/our-bourbon.html Joined 2011-05-13 Date of Analysis: Dec 16, 2025

92,242

Followers

4,016

Following

7,956

Tweets

65.3

Avg Engagement

780

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BuffaloTrace's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-05-13
  • Verification:No
  • Location:Frankfort, KY USA

Data Summary

  • Tweets Analyzed:3,195
  • Avg Likes per Tweet:58.4
  • Avg Retweets per Tweet:6.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,195 tweets

The account maintains a steady level of engagement with an average of 369 likes and 92 retweets per tweet. It uses hashtags and links to drive interaction and traffic to their content.

58.4

Avg Likes/Tweet

6.9

Avg Retweets/Tweet

186,535

Total Likes

21,941

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

50

Median Likes

4

Median Retweets

109

75th Percentile

512

Top Tweet

0.71

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

64.7%

Original

33.0%

Replies

1.5%

Retweets

0.9%

Quotes

0.0%

Threads

1.1%

With Media

73.9%

With Links

52.5%

With #Tags

40.2%

With @Mentions

25.0%

With Emojis

87

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.51

Reply/Original Ratio

0.62

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

77.1%

Weekday Posts

22.9%

Weekend Posts

Top Hashtags

#buffalotrace (1413) #bourbon (955) #standstrong (86) #buffalotracedistillery (65) #tgif (30) #whiskeywednesday (13) #oldfashionedfriday (11) #oldfashioned (8) #nationalbourbonday (6) #thirstythursday (6)

Most Mentioned

@buffalotrace (59) @overthefirecook (27) @blantonsbourbon (16) @derbycityphil (15) @dukecannon (10) @woodfordreserve (10) @buffalotraceuk (10) @fredminnick (9) @jamesst089 (9) @curtis813 (8)

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Content Strategy Analysis

Based on 3,195 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,066 (65%)
Replies 1,053 (33%)
Retweets 47 (1%)
Quote Tweets 29 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 47 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,195 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is adults aged 21 and older who are interested in bourbon, whiskey, and distillery experiences. They are likely to engage with content that highlights product quality, brand history, and special offers.

Average

Audience Quality

23.5%

Suspicion Index

34.1%

Low-Quality %

32

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48.3%

Empty Bio

27.8%

<10 Tweets

7.4%

Mass Following (>2K)

0.0%

New (<90 days)

46.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.2%

No URL

19.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

19,858,981

Total Potential Reach

32

Median Follower Reach

140

75th Percentile Reach

4.6%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

53.5%

Creators

5,345 accounts

18.8%

Consumers

1,875 accounts

27.8%

Dormant

2,780 accounts

162

Verified Followers

1.62% of total

5.4%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (145) Kentucky, USA (81) Louisville, KY (54) Chicago, IL (51) Ohio, USA (50) Texas, USA (49) Nashville, TN (41) Cincinnati, OH (40) USA (39) Houston, TX (29)

162

Verified Followers

1.62% of total

1,216

Protected Accounts

12.16% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,094,653 Wrestler Wrestling, Motivation, Self-promotion
@RexChapman 1,253,628 Commentator Basketball, Horse racing, Commentary
@alx 496,360 - -
@10AJMcCarron 440,355 Athlete Family, Christ, Winning
@Outkick 251,458 Sports Media sports, politics, fearless
@TheTrueVanguard 117,213 Gamer gaming, family, streaming
@Shawn_Farash 114,457 - -
@ProTrader_Mike 65,005 Day Trader Stocks, Crypto, NFTs
@BigJorts55 61,137 Basketball Player University of Kentucky, New York Knicks, Jesus Christ
@donkoclock 57,855 Farmer Right, Cats, Anonymous

Top Keywords in Follower Bios

husband (476) father (385) bourbon (343) dad (288) sports (280) love (273) life (235) family (187) whiskey (167) lover (154)

Top Hashtags in Follower Bios

#bbn (30) #bourbon (23) #2a (22) #billsmafia (19) #1 (15) #maga (11) #girldad (11) #titans (8) #rolltide (8) #fjb (8)

5,170

Followers With Bio

4,830

Followers Without Bio

51.7%

% With Bio

48.3%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,195 analyzed

2,404

Combined Engagement

1,979

Total Likes

425

Total Retweets

481

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

0%

With @Mentions

60%

With Links

Topical Analysis:

Bourbon Distillery Experience Brand Promotion Responsible Drinking Pop Culture References

Key Insights & Takeaways

The account frequently references popular culture, such as Game of Thrones, to connect with a broader audience. It promotes distillery visits and special experiences, which can drive both engagement and brand loyalty. Interactive content like contests and giveaways helps to increase follower participation and interest.

Strengths

  • + Established follower base of 92,242
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BuffaloTrace reveals an growing Twitter presence with 92,242 followers. The account demonstrates a content-creator strategy, averaging 65.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025