Brit Morin

Brit Morin

@brit

Wife. Mother. Co-founder @OfflineVentures @BritandCo @MyBFF. Co-host of @MoreorLessPod. Here to help women + founders change themselves and change the world.

San Francisco https://twitter.com/moreorlesspod Joined 2006-07-31 Date of Analysis: Dec 16, 2025

55,430

Followers

2,251

Following

15,580

Tweets

544.4

Avg Engagement

1,597

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @brit's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2006-07-31
  • Verification:No
  • Location:San Francisco

Data Summary

  • Tweets Analyzed:3,195
  • Avg Likes per Tweet:7.3
  • Avg Retweets per Tweet:537.1
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,195 tweets

Her tweets receive a steady number of likes and retweets, indicating a loyal and engaged follower base. The engagement is consistent across various types of content, from personal stories to professional updates.

7.3

Avg Likes/Tweet

537.1

Avg Retweets/Tweet

23,256

Total Likes

1,715,956

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

9

75th Percentile

720,336

Top Tweet

9.82

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

35.1%

Original

33.6%

Replies

24.5%

Retweets

6.7%

Quotes

0.0%

Threads

1.2%

With Media

59.6%

With Links

21.1%

With #Tags

73.1%

With @Mentions

17.6%

With Emojis

109

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.96

Reply/Original Ratio

0.27

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

85.4%

Weekday Posts

14.6%

Weekend Posts

Top Hashtags

#remake2014 (40) #partner (23) #creategood (20) #remake2015 (19) #homemakers (19) #diy (17) #britxtarget (17) #iamcreative (17) #nationofmakers (15) #sweetswaps (14)

Most Mentioned

@britandco (504) @brit (418) @mybff (154) @davemorin (54) @jaimeschmidt (51) @target (41) @todayshow (37) @gma (20) @adammgrant (19) @rachaelrayshow (18)

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Content Strategy Analysis

Based on 3,195 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,123 (35%)
Replies 1,074 (34%)
Retweets 783 (25%)
Quote Tweets 215 (7%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 783 retweets (25% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,195 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

Her audience includes women interested in entrepreneurship, web3, and personal development. They are likely professionals and founders looking for inspiration and community.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

154

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

67.2%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

44,836,416

Total Potential Reach

154

Median Follower Reach

624

75th Percentile Reach

18.3%

>1K followers

2.9%

>10K followers

0.7%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

9,998 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (136) Metaverse (125) San Francisco, CA (107) United States (90) New York, NY (89) London, England (85) India (54) London (46) Austin, TX (40) Mumbai, India (39)

0

Verified Followers

0.0% of total

625

Protected Accounts

6.25% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,090,277 Wrestler Wrestling, Motivation, Self-promotion
@opensea 2,031,629 NFT Marketplace NFTs, Marketplace, Discover
@kevinrose 1,659,054 Venture Capitalist Podcasts, Collecting, DAOs
@thenextweb 1,631,413 Tech News Tech, Innovation, Startups
@kodaja_ 1,591,628 - -
@AlexisRen 1,378,324 Model Fashion, Travel, Wellness
@SinghLions 1,325,997 Restaurateur Food, Travel, Influencer
@digg 1,202,306 Curator Curating, Internet, Chaos
@TessaBrooks 964,439 Dancer Dance, Smile, YouTube
@Jason 736,851 Investor startups, investing, podcasting

Top Keywords in Follower Bios

web (942) nft (764) crypto (507) founder (404) nfts (335) art (327) enthusiast (311) artist (295) cofounder (292) building (280)

Top Hashtags in Follower Bios

#nft (151) #web3 (131) #bitcoin (91) #nfts (67) #crypto (67) #btc (41) #blockchain (40) #eth (40) #womeninnfts (31) #ai (29)

7,801

Followers With Bio

2,199

Followers Without Bio

78.01%

% With Bio

21.99%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,195 analyzed

1,192,670

Combined Engagement

0

Total Likes

1,192,670

Total Retweets

238,534

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Entrepreneurship Women's Empowerment Web3 Personal Storytelling Collaboration

Key Insights & Takeaways

Brit shares personal stories that humanize her and build connection with her audience. She actively participates in and promotes women-led initiatives in the web3 space. Her collaborations with well-known brands like SlackHQ suggest she is building credibility and influence in her niche.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 55,430
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @brit reveals an well-established Twitter presence with 55,430 followers. The account demonstrates a content-creator strategy, averaging 544.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025