Brighton & Hove City Council
Official Twitter account for Brighton & Hove City Council. Not monitored 24/7. For enquiries with any service, please use our website: https://www.brighton-hove.gov.uk/
68,612
Followers
475
Following
58,865
Tweets
681
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BrightonHoveCC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-10-07
- Verification:No
- Location:Brighton & Hove
Data Summary
- Followers Analyzed:10,000
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Audience Demographics
Based on 10,000 followersThe audience likely includes residents, businesses, and visitors to Brighton & Hove. The account serves as a public information and service communication channel.
Average
Audience Quality
23.7%
Suspicion Index
31.9%
Low-Quality %
35
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.8%
Empty Bio
32.7%
<10 Tweets
11.0%
Mass Following (>2K)
0.0%
New (<90 days)
41.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.4%
No URL
24.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,232,596
Total Potential Reach
35
Median Follower Reach
229
75th Percentile Reach
8.8%
>1K followers
1.2%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.3%
Creators
4,728 accounts
20.0%
Consumers
2,002 accounts
32.7%
Dormant
3,270 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
61
Verified Followers
0.61% of total
828
Protected Accounts
8.28% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,071 | Wrestler | Wrestling, Motivation, Self-promotion |
| @gillinghamjoe | 697,981 | Comedian | comedy, photoshop, humor |
| @DHSCgovuk | 692,036 | Government Agency | Health, Social Care, Independence |
| @zammit_marc | 385,373 | Filmmaker | Film, Acting, Producing |
| @Gatwick_Airport | 369,193 | Airport | Travel, Airport, FAQs |
| @LozzaFox | 367,190 | Actor | Politics, Freedom, Media |
| @EvanKirstel | 349,022 | Tech Influencer | Tech, B2B, Social media |
| @euromove | 142,825 | Advocacy | European Union, Pro-European, Closer Relationship |
| @WeDontHaveTime | 133,131 | Climate Activist | climate solutions, tree planting, review platform |
| @Depheruk | 120,950 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,017
Followers With Bio
3,983
Followers Without Bio
60.17%
% With Bio
39.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
The account is primarily used for official communication and service announcements. It lacks active engagement, which may indicate a need for more interactive content. The low verification rate suggests the account may not be widely recognized as an official source.
Strengths
- + Established follower base of 68,612
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BrightonHoveCC reveals an growing Twitter presence with 68,612 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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