Tweets Analysis - Keyword: @BrewersStats
Overview
Total number of tweets analysed
25
Earliest tweet was on
2023-03-17
Latest tweet was on
2023-03-24
Tweets covering
6 days
Average age of authors' accounts
10 years
Summarization
Bart Watson, chief economist of the Brewers Association, advised brewers not to denigrate new customers' palates or where consumers are entering craft beer. The #1 reason people are drinking less craft is that they are drinking something else. Some Twitter users shared their opinions on the matter, with one saying good small producers will survive on their own, while another said bartenders should not show contempt for where the drinker is at. The conversation also touched on the line between craft and non-craft beer disappearing, and some breweries broadening their portfolios beyond core beer. Additionally, early California craft production data shows a 1% decrease for 2022 as draft struggles, but e-commerce sales are growing after coming back from pandemic highs.
Topic Modeling
- Brewing industry and consumer behavior
- Craft beer industry and competition
- Negativity and criticism within the industry
- Brewery business strategies and portfolio diversification
- E-commerce and sales growth in the industry
Emotional Analysis
The emotions expressed in these tweets include agreement, disagreement, concern, and curiosity. There is a discussion about the craft beer industry, with some expressing the need to not denigrate or sneer at consumers and colleagues' efforts, while others suggest that negativity and lack of creativity may be affecting the industry's growth. Additionally, there is curiosity about where the negativity is coming from and concern about the long-term health of breweries.
Trend Analysis
- Negative attitudes within the craft beer industry towards consumers' taste preferences
- Discussion of the declining popularity of craft beer
- The importance of respecting and meeting consumers' preferences in the industry
- Debate over the use of bourbon as a stepping stone to other types of beer
- Exploration of the impact of social media on the industry and the spread of negative attitudes
Types of Tweets
Number of Retweets
4
Percentage of total tweets
16%
Number of Original tweets
4
Percentage of total tweets
16%
Number of tweets that contain Mentions
25
Percentage of total tweets
100%
Number of tweets that were Replies
17
Percentage of total tweets
68%
Number of tweets that were Quotes
2
Percentage of total tweets
8%
Number of tweets that contain Hashtags
2
Percentage of total tweets
8%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 13 |
| Twitter for Android | 10 |
| Brewbound | 1 |
| Twitter for iPhone | 1 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Brewbound | Brewbound | Daily beer trade publication. Breaking news, trend analysis, product & distro updates. Publisher: @BevNET. News: @justindkendall, @ZoeLicata & @JessicaInfante. | 28,979 |
| dinfontay | Dave Infante | covering the beer business for @vinepair; covering drinking in america for FINGERS. tips: dave@dinfontay.com (good tips only, thank you) | 7,056 |
| Birrapedia | Birrapedia.com | ¡Si no está en Birrapedia no es Cerveza! Encuentra la cerveza que buscas entre miles de ofertas de cientos de tiendas online. 🍻 Search - Compare - Buy Beer 🍻 | 5,576 |
| Brewenthusiast | Chris McClellan 🍺 | Digital Marketing, Brand Strategy, Sales, Draught Quality, and CRM in Beer / Advanced Cicerone® / Photographer / Sandwich Connoisseur / Dad / Vermonter | 4,958 |
| beercruncher | Nostradouglas 🔮 Veliky | Chief Marketing Officer @revbrewchicago | 2-Time @nagbw 🥇🥇 Beer Blogger | Insta/TikTok guy at beeraficionado | 4,605 |
| TaraNurin | Tara Nurin | #AWomansPlace author; Former @Forbes beer/booze writer; Scribe for hire covering drinks, dining, destinations. We have some flax golden tales to spin... | 3,737 |
| Orpheus_Jason | Jason | Brewmaster @OrpheusBrewing | 1,317 |
| pantster | Chris | Toxically Nonchalant | 1,106 |
| saskhops | Justin Shepherd | JGL Shepherd Farms. Growing hops in Saskatchewan. #SkHops4SkBeer | 839 |
| ale_chaser | Aaron MJ Gore | Father. Husband. Beer Geek. Senior Director of Business Development for Bevana | 434 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| TaraNurin | Tara Nurin | #AWomansPlace author; Former @Forbes beer/booze writer; Scribe for hire covering drinks, dining, destinations. We have some flax golden tales to spin... | 3,830 |
| Brewenthusiast | Chris McClellan 🍺 | Digital Marketing, Brand Strategy, Sales, Draught Quality, and CRM in Beer / Advanced Cicerone® / Photographer / Sandwich Connoisseur / Dad / Vermonter | 2,450 |
| Brewbound | Brewbound | Daily beer trade publication. Breaking news, trend analysis, product & distro updates. Publisher: @BevNET. News: @justindkendall, @ZoeLicata & @JessicaInfante. | 2,336 |
| dinfontay | Dave Infante | covering the beer business for @vinepair; covering drinking in america for FINGERS. tips: dave@dinfontay.com (good tips only, thank you) | 1,990 |
| ale_chaser | Aaron MJ Gore | Father. Husband. Beer Geek. Senior Director of Business Development for Bevana | 1,742 |
| pantster | Chris | Toxically Nonchalant | 1,218 |
| Birrapedia | Birrapedia.com | ¡Si no está en Birrapedia no es Cerveza! Encuentra la cerveza que buscas entre miles de ofertas de cientos de tiendas online. 🍻 Search - Compare - Buy Beer 🍻 | 1,169 |
| saskhops | Justin Shepherd | JGL Shepherd Farms. Growing hops in Saskatchewan. #SkHops4SkBeer | 920 |
| Orpheus_Jason | Jason | Brewmaster @OrpheusBrewing | 501 |
| share_pint | Share A Pint 🍻 | A podcast & webcast sharing unique and interesting stories from people in the craft beer industry. Hosted by Jerry Hulla. | 495 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| Orpheus_Jason | Brewmaster @OrpheusBrewing | 7 |
| dinfontay | covering the beer business for @vinepair; covering drinking in america for FINGERS. tips: dave@dinfontay.com (good tips only, thank you) | 5 |
| ale_chaser | Father. Husband. Beer Geek. Senior Director of Business Development for Bevana | 2 |
| beercruncher | Chief Marketing Officer @revbrewchicago | 2-Time @nagbw 🥇🥇 Beer Blogger | Insta/TikTok guy at beeraficionado | 2 |
| Birrapedia | ¡Si no está en Birrapedia no es Cerveza! Encuentra la cerveza que buscas entre miles de ofertas de cientos de tiendas online. 🍻 Search - Compare - Buy Beer 🍻 | 1 |
| Brewbound | Daily beer trade publication. Breaking news, trend analysis, product & distro updates. Publisher: @BevNET. News: @justindkendall, @ZoeLicata & @JessicaInfante. | 1 |
| Brewenthusiast | Digital Marketing, Brand Strategy, Sales, Draught Quality, and CRM in Beer / Advanced Cicerone® / Photographer / Sandwich Connoisseur / Dad / Vermonter | 1 |
| Emily201552565 | Everyone is gifted, but if you judge a fish by its ability to climb a tree, it will live its life thinking it is stupid. | 1 |
| TaraNurin | #AWomansPlace author; Former @Forbes beer/booze writer; Scribe for hire covering drinks, dining, destinations. We have some flax golden tales to spin... | 1 |
| mbgead | Mother Bowler Bad Ass | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1638916202583199746 | .@BrewersStats' advice to brewers a recent conference—"Don’t denigrate where consumers are entering craft"—caught my eye for 2 reasons: 1. He rarely says stuff like this. 2. I think he’s exactly right. In this week's @VinePair column I explain why. https://t.co/FBWESvNWjj | 4 |
| 1638226556664573953 | @BrewersStats, chief econ, @BrewersAssoc: #1 reason ppl drinking less craft is they're drinking something else. @CACraftBrewers https://t.co/sFVtlMZMUx | 1 |
| 1638930179270508545 | @BrewersStats @VinePair A worthy counterpoint! But one that still doesn't give brewers license to sneer at colleagues' efforts to stay afloat, or new customers' palates imo! (Not that's what @Orpheus_Jason is suggesting, just saying.) https://t.co/8kAm4PQ5wv | 1 |
| 1639269172017242113 | This is really interesting from @dinfontay (re: @BrewersStats comments, etc). Overall, as usual, an excellent analysis from Dave and Bryan and all the beer hooligans out there. Always good. However.... 1/ https://t.co/3IH2Oi4cJ1 | 0 |
| 1638948137791266835 | @dinfontay @BrewersStats @VinePair Good small producers will survive on their own outside of the umbrella of "craft beer" | 0 |
| 1637845499033292800 | @BrewersStats Yes. Why do you think e-commerce sales are growing again after coming back from the pandemic highs? | 0 |
| 1638577338982998016 | Bart Watson (@BrewersStats): Early California Craft Production Data -1% for 2022 as Draft Struggles. Story by @ZoeLicata: https://t.co/axwbT7uufE https://t.co/fk6ALtBkWr | 0 |
| 1638938875513958401 | @dinfontay @BrewersStats @VinePair I don't fault drinkers but I do fault brewers who do it while trying to maintain the argument that what they're doing is craft, creative, or original | 0 |
| 1638940443642675200 | @Orpheus_Jason @BrewersStats @VinePair fair enough! what would you say to those brewers who are broadening their portfolios beyond core beer because they're worried about the longterm health of their businesses if they don't? | 0 |
| 1638948100206125056 | @dinfontay @BrewersStats @VinePair Is it worth it as opposed to being smaller or closing? How far down this road are you willing to go? Realistically it's too late to change the trajectory. Maybe it was inevitable that the line between craft and not would disappear and individual breweries can't change that now. | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1638916202583199746 | .@BrewersStats' advice to brewers a recent conference—"Don’t denigrate where consumers are entering craft"—caught my eye for 2 reasons: 1. He rarely says stuff like this. 2. I think he’s exactly right. In this week's @VinePair column I explain why. https://t.co/FBWESvNWjj | 21 |
| 1638226556664573953 | @BrewersStats, chief econ, @BrewersAssoc: #1 reason ppl drinking less craft is they're drinking something else. @CACraftBrewers https://t.co/sFVtlMZMUx | 3 |
| 1638930179270508545 | @BrewersStats @VinePair A worthy counterpoint! But one that still doesn't give brewers license to sneer at colleagues' efforts to stay afloat, or new customers' palates imo! (Not that's what @Orpheus_Jason is suggesting, just saying.) https://t.co/8kAm4PQ5wv | 3 |
| 1638961647560585219 | @ale_chaser @BrewersStats I think the whole bourbon industry should get behind treating bourbon as a stepping stone to Orpheus barleywine | 3 |
| 1638948137791266835 | @dinfontay @BrewersStats @VinePair Good small producers will survive on their own outside of the umbrella of "craft beer" | 3 |
| 1639269172017242113 | This is really interesting from @dinfontay (re: @BrewersStats comments, etc). Overall, as usual, an excellent analysis from Dave and Bryan and all the beer hooligans out there. Always good. However.... 1/ https://t.co/3IH2Oi4cJ1 | 2 |
| 1638959130919464962 | @BrewersStats Totally agree. It doesn't sound like that based on what I say here, but I'm assuming this is an industry conversation. The conversation between our bartenders and the public is very different. We're as happy introducing a Bud drinker to Italian pils as a 450 drinker to Oude Kriek | 2 |
| 1638955805624901663 | @dinfontay @BrewersStats @VinePair Where (not who) is the largest source/example of the negativity you're referencing (via Bart)? | 2 |
| 1638961452022214658 | @BrewersStats A big pet peeve of mine is bartenders showing any contempt for where the drinker is at. We're here to delight, not insult | 2 |
| 1638962309107265537 | @Orpheus_Jason @BrewersStats As someone born in Kentucky, I will officially co-sign this on behalf of the bourbon industry. I'm pretty sure that makes it official | 2 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #1 | 2 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @brewersstats | 25 |
| @vinepair | 12 |
| @dinfontay | 8 |
| @orpheus_jason | 5 |
| @beercruncher | 2 |
| @ale_chaser | 2 |
| @brewersassoc | 2 |
| @cacraftbrewers | 2 |
| @zoelicata | 1 |
| @taranurin | 1 |
Top 10 mentions
Wordcloud of Tweets
