BrewDog
Beer. People. Planet.
175,925
Followers
1,816
Following
53,089
Tweets
20.4
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BrewDog's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-02-23
- Verification:No
- Location:Scotland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:15.9
- Avg Retweets per Tweet:4.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsBrewDog's tweets receive a high number of likes and retweets, indicating strong audience interaction. The use of contests and promotions helps drive engagement and maintain interest.
15.9
Avg Likes/Tweet
4.5
Avg Retweets/Tweet
51,671
Total Likes
14,759
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
9,619
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.8%
Original
81.4%
Replies
1.2%
Retweets
4.6%
Quotes
0.0%
Threads
1.2%
With Media
24.9%
With Links
4.5%
With #Tags
80.1%
With @Mentions
13.4%
With Emojis
104
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
6.34
Reply/Original Ratio
3.73
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.1%
Weekday Posts
9.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 40 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in beer, social causes, and interactive content. They are likely to be young adults and environmentally conscious consumers.
Good
Audience Quality
15.7%
Suspicion Index
21.5%
Low-Quality %
123
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.9%
Empty Bio
9.9%
<10 Tweets
13.6%
Mass Following (>2K)
0.0%
New (<90 days)
27.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.4%
No URL
6.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54,890,329
Total Potential Reach
123
Median Follower Reach
355
75th Percentile Reach
8.9%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
76.4%
Creators
38,221 accounts
13.7%
Consumers
6,832 accounts
9.9%
Dormant
4,947 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
401
Verified Followers
0.4% of total
12,073
Protected Accounts
11.95% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @rickygervais | 15,177,491 | Comedian | Comedy, Writing, Acting |
| @6BillionPeople | 2,033,432 | - | - |
| @TheVampsCon | 1,735,727 | Musician | Diary, Strange thoughts |
| @VLADDO | 1,372,151 | Multifacético | Actualidad, columnista, caricaturista |
| @petercrouch | 1,080,485 | Footballer | Football, Podcasts, Banter |
| @ZachBoychuk | 828,792 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @SamHeughan | 750,825 | Actor | Scotland, Whisky, Fitness |
| @footballdaily | 717,419 | Sports Journalist | Breaking news, press conferences, interviews |
| @macmillancancer | 659,073 | Charity | Cancer support, Emotional support, Financial assistance |
| @paul_steele | 647,236 | Travel Blogger | Travel, hiking, photography |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64,087
Followers With Bio
36,911
Followers Without Bio
63.45%
% With Bio
36.55%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed25,327
Combined Engagement
14,137
Total Likes
11,190
Total Retweets
5,065
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
This tweet does 2 things: 1. Reminds you there's ONLY 100 days till Christmas. 2. Gives you the chance to WIN 1 of 5 BrewDog Advent Calendars. That's right. 5 calendars. 5 winners. Simple. Like and retweet for a chance to win, and make sure you're following us. https://t.c
We're donating all profits made from Lost Lager sold during the World Cup to causes fighting human rights abuses. https://t.co/5OTA9Gn71G
RT @BrewDogJames: ⚡️WIN a trip to BrewDog Las Vegas Opening AND the chance to win a $1m bar tab⚡ Our new rooftop bar opens in Vegas on 2nd…
You'll find out TOMORROW if we f**ked the #Laout… (thanks for the vote of confidence @petercrouch) @PeterCrouchPod https://t.co/3Ba0W1HyUW
What a beauty 👀 @PeterCrouchPod @petercrouch @Chris_Stark https://t.co/ofaS0pOE2A
Key Insights & Takeaways
BrewDog uses charitable initiatives to build brand loyalty and connect with its audience. Interactive campaigns like the Advent Calendar increase user participation and excitement. The brand effectively blends entertainment with social responsibility to maintain a loyal following.
Strengths
- + Established follower base of 175,925
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BrewDog reveals an growing Twitter presence with 175,925 followers. The account demonstrates a conversation-first approach, averaging 20.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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